As people across the globe get ready to support the cause of saving energy this Saturday, support for this global sustainability movement has comes from a stalwart source that goes by the name of Mukesh Ambani. The staff at Mukesh Ambani’s towering magnificence of an abode – Antila – is planning to switch of non-essential lights this Saturday evening in an effort to contribute towards saving power on the occasion of Earth Hour.
Earth Hour is intended to inspire awareness and encourage sustainable actions towards conserving energy and preventing wastage. A pro-active member of society, Mukesh Ambani hones social responsibility as a crucial stepping stone towards economic development and progress. This gallant effort by Mukesh Ambani will invariably invoke many others to consider this cause and work towards it; a high point for the initiative as the leader of the corporate world steps up to the cause of environment protection and energy conservation.
Due to the rising concern for energy conservation, the concept of Earth Hour has been put into practice for some years now. Earth Hour is an initiative by the World Wide Fund for Nature (WWF), held on the last Saturday of the month of March every year. This initiative asks the people across the globe to switch-off unnecessary power for a period of one-hour. At 8:30 PM on Saturday 26th March 2011, the Earth Hour 2011 will be flagged off by the Delhi Chief Minister Sheila Dixit and Earth Hour 2011 Ambassador and Bollywood actress Vidya Balan in the presence of Mr.Jim Leape, Director General, WWF International. Other landmarks that will observe Earth Hour include the Asiatic Library, the administrative building of the Chhatrapati Shivaji Terminus (CST), the Gateway of India, and the RBI and Air India buildings. Also, the Maharashtra State Road Development Corporation (MSRDC) has decided to switch off decorative lights on the Bandra-Worli sea link (BWSL) in an effort to contribute to the initiative.