Reliance Digital – Stepping up its ante

Reliance Digital, a one-stop shop for electronic commodities, is well known for offering cutting edge technology for the entire range of household electronics, appliances, computers, gaming and telecom products. Now in its sixth year, Reliance Digital has gained the reputation of being India’s popular electronics chain, and in an effort to live up to that calling, it is eyeing better growth prospects that can help push its current status quo to a higher level.

For starters, Reliance Digital has rolled out many new stores back to back in a short span of time over the last few months, the latest of which being launched in Pune. Banking on the growing popularity of the store format, Reliance Digital is gradually expanding its reach well into prime Indian cities and towns. What works in favor of Reliance Digital is its value proposition that fits perfectly with the purchase sentiments of average Indian audiences who are primarily driven by price points. Products are priced in a way to reinforce a sense of value-for-money – a quality highly sought by Indian customers.

The store is also trying to up the ante by bringing in latest technology making waves around the world. For instance, in an effort to play up its calling of the store that offers cutting edge technology, Reliance Digital recently announced the launch of ‘Slingbox’ – a TV streaming device, that allows users to remotely view and control their cable or satellite television systems from any internet enabled device, be it a desktop, laptop, tablet, or mobile phone. This product has garnered rave reviews world over, and now it is slated to encroach Indian retail space as a result of growing popularity of internet enabled devices and smart phones.

Reliance Digital, today, enjoys the standing of being a store for every Indian. The price points match every preference and liking, and there is something for everyone to choose from. As the purchase patterns take on a shift, Indian retail chains realize the importance of constantly catering to the change in demand and expectations. Reliance Digital is one such store that is constantly in a state of evolution in order to mould itself better to cater better to every customer.

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