Stuart Weitzman Partners With Reliance Brands and sets its Foot In India

Reliance Brands embarks upon a deal with Stuart Weitzman, top notch New York based designer footwear that makes the brand available to Indian masses at its store. The spring summer of 2013 will witness the launch of this brand in India in its stores in Delhi and Mumbai. The price range may vary anywhere from Rs.25, 000 to Rs.75, 000.

Stuart Weitzman has been one of the most sought -after brands and a veteran in the footwear designing industry for the last 25 years. Celebrities like Angelina Jolie, Jennifer Aniston, Eva Mendes, and Reese Witherspoon have sported Weitzman’s style. The shoes are truly priceless with them being made from 24-karat gold at times. Other materials like cork, wallpaper, Lucite, and vinyl have been used to manufacture these shoes.

Reliance Brands, a subsidiary of Mukesh Ambani led Reliance Industries, has announced a spate of collaborations with the leading international brands lately, taking the plunge to introduce a sea change in the Indian fashion industry. At present, it has roped in some big brands like Quicksilver, Kenneth Cole, Brooks Brothers, Steve Madden, Paul & Shark, Ermenegildo Zegna by inking a partnership with them.

Speaking about this collaboration with Reliance Group, Stuart Weitzman claims that Reliance is a dominant player in the country with a huge potential to tap the retail segment. He mentioned that this partnership is a part of their global expansion strategy that will enable them to set their foot in a country like India, a major strategic region of the world entailing a swelling demand for their products. He also deems India to be one of its key long-term markets in the world.

Dashan Mehta, President, and CEO of Reliance Brands stated that Stuart Weitzman brand has a global following owing to the use of unique materials and the emphasis it lays on detailing. He has won hearts of women by comprehending the intimate relationship between her and her shoes with a minimalist approach. He also stated that he is delighted to offer Stuart Weitzman brand an opportunity to leverage its position globally by opening its doors for them in India. This partnership will pave way for a global trend across the region.

Reliance Brands has been targeting the modern India that has a fondness for international brands. This fiscal, Reliance Brands will have a display of more than 100 stores of global brands and will enable it to attain a feat that will set it apart in India’s luxury and high end retailing space.

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