Archive for March, 2013

Reliance Retail And Apple Set to Expand Exclusive Stores

March 29, 2013

India is now catching up with euphoria of Apple products. Owing to the huge success of iPhone, iPad and other various Apple products in the country, Apple along with Reliance Retail, one of its exclusive franchisees, has planned to increase the exclusive stores of Apple to 200 by the end of 2015. iStore by Reliance Retail is an exclusive Apple Premium Reseller i.e. it caters to all the Apple products demands of the country. Reliance Retail is the retail arm of Reliance Industries Limited (RIL), led by Mukesh Ambani.

The Cupertino-based gadgets giant has devised multiple strategies to grow in India which will be executed aggressively. It also plans to expand its presence in multi-brand stores. India had been on a very low priority for expansion for Apple. But since this big market is being slowly captured by another South –Korean conglomerate, it is the right time for Apple to give a serious thought to India. Apple plans to open exclusive stores like iStore and also increasing the current number of iStores across the country. Such is the growth perspective of this new market that to own a smartphone and tablet by Apple are now perceived as status symbol by most Indians. As a part of this decision, iPhones now might be available on equated monthly installment (EMI) schemes.

iStores across the country will also see expansion by Reliance Retail. iStore along with 20 stores is the largest premium reseller in the country. Brian Bade, CEO Reliance Digital said that there are several new places which are by far being considered by building new stores. The designs of existing ones and the newer ones will now be based on the model stores of Apple to provide a world class experience for the consumers. “It is all about creating a superior consumer experience.” added Bade. As such there has not been any specific target given by Apple to Reliance Digital to increase the number of stores. As the market for Apple is growing remarkably well, Reliance Retail is considering prime properties in the range of around 800 sq.ft to 2,000 sq.ft for the future Apple stores. According to the reports, iPhone is the second highest revenue grosser across the country. With the expansion of exclusive Apple stores by Reliance in the country, there would be an exponential growth in the loyal fan base of this brand, as experts say.

With Apple being in the business for long and Reliance Retail knowing the nerves of Indian consumerism, this expansion of stores by 2015 is a sure shot formula which will work. Apple is set to discover a bigger new market which will turn fruitful for both- Apple Inc as well as Reliance Retail.


Reliance Trends ups the Fashion Quotient at LFW

March 22, 2013

Reliance Trends, Apparels and Accessory arm of Reliance Retail have collaborated with the style-setter designer duo Shantanu & Nikhil at the Lakme Fashion Week Summer/Resort 2013 as showcase partners for ramp show on 26th March. Reliance Retail is the multi-format retail concept by Reliance Industries Limited (RIL).

Reliance Trends will have Bipasha Basu – acclaimed Bollywood heroine and a fitness expert, donning designer garments as the showstopper jazzing up the ramp show in her own style. On this collaboration Akhilesh Prasad, COO, Reliance Trends said,” Reliance Trends is excited to partner with Shantanu & Nikhil at Lakme Fashion Week for 2013. Reliance Trends is committed to the fashion industry and it platforms such events that speak about Trends’ Philosophy of setting new fashion and culture.” Applauding the designer duo, Prasad also added that, “Shantanu & Nikhil collection offers fashion enthusiasts an exciting, new opportunity to experience upcoming fashion trends through the eyes of the style-setters and industry tastemakers at Lakme Fashion Week.”

Lakme Fashion Week is the country’s premier fashion event, where it serves as a platform to promote creativity in fashion and the fashion business. This year LFW will be held from 22nd March to 26th March at the Grand Hyatt in Mumbai. Reliance Trends, the largest fashion destination in the country hosting more than 100 national and International brands of apparels and accessories under one roof, serves as an equivalent to the fashion week, sufficing the need of high-fashion apparel across the country.

Known and acclaimed faces from the fashion industry will grace the event. The ramp show where Reliance Digital is the showcase partner is based on the theme of a nomadic traveler. This collection of Shantanu & Nikhil is influenced by pastel and earthly with highlights of accent colors. The show is about a traveler who goes from one point to another in search of a happy life. Speaking about the collaboration Saket Dhankar, Head Fashion, IMG Reliance said, “We are delighted to have Reliance Trends come on board with LFW this season. The key objective of LFW is to promote fashion and co-partnering this event with the country’s largest retailer chain will play a major role in achieving this goal.”

Reliance Trends is India’s largest fashion store chain which is spread over 15,000-20,000 of area which tickle the fashion bone by offering exclusive designs for men, women and kids in apparel and accessories. This high class shopping experience created by this venture of Reliance Retail for the Indian consumer also offers well coordinated displays and best customer service by highly trained fashion professionals. RIL led by Mukesh Ambani, will invest a huge amount this year Reliance Retail for its expansion.

RIL set to bridge the divide between urban and rural India with its CSR

March 14, 2013

Reliance Foundation led by Nita Ambani is set to bridge the divide between the urban and rural India with its CSR initiatives. The flagship project, named as Bharat India Jodo (BIJ) by RF, is focused on rural transformation and farmer’s empowerment in the underdeveloped areas across 10 states. BIJ is the brain-child of Mukesh and Nita Ambani. Since its inception in October-2010, BIJ is working in 24 under developed clusters spread across different states in the country. There are a total of 300 villages in these poorest clusters located in states like Gujarat, Chhattisgarh, Madhya Pradesh, Rajasthan, Odisha, Jharkhand, Andhra Pradesh, Karnataka, Tamil Nadu and Maharashtra.

This CSR campaign of RIL works in engaging around 20,000 farming households and making them agro sustainable. Over 15,000 hectares of unfertile land has already been transformed into productive areas.

Nita Ambani recently visited Selarpur village in Mangrol town of Surat district in Gujarat state. This village has a tribal population of 1,357. She stated that as a part of BIJ initiative, a self sustainable project was undertaken in this area almost a year back. In our country, rainfall plays a major part in its agricultural industry and 70 % of the people stay in rural areas, there is an evident imbalance in the development ratios of both these segments. The agricultural development of Selarpur was achieved by Reliance Nutrition Gardens, where more than 60 kinds of vegetables are now grown. It is one of the 14 villages which form the Netrang cluster where the project is implemented.

She was astonished with the development in women and in the rise of nutrition level in the staple diet of this area. According to her, increasing the growth of rural India will dilute the development instability between urban and rural India.

BIJ initiative also focuses on water harvesting, mixed farming and marketing etc. in the affected areas. The future plans of BIJ include replicating this Selarpur story of development in all the villages where Reliance Foundation is working to make the land and the marginalized farmers more efficient.

RIL Ropes In Samsung For Its 4G Launch

March 6, 2013

Reliance Industries Limitedcollaborates with Samsung , the leading mobile device manufacturer for its most awaited 4G project. With both the premium players teaming up, this could serve to be a game changer in the industry and could change the face of telecommunication services. Sources claim that the deal would involve procurement of equipments for RAN (Radio Access Network), Core and Access Layer.

Apart from offering its patent technology, Samsung would cater to offering entry level Smartphones at $ 100 availing RIL’s high speed 4G internet and voice services, based on the deal. Taking into considering the fact that a 3G enabled Samsung phone would fall in the same price range and RIL’s low cost data plan offering, this could enable both the conglomerates to eye growth leap in the coming years. Apart from that, they will also embark on offering high-end Smartphones via down payments and easy EMIs (Equated Monthly Installment) at 0% interest, to push sales and intensify their stratagem.

MukeshAmbani led Reliance JioInfocommis the sole company in the country to own PAN India 4G permits and has been concocting varied plans and strategies to pave the way for an excellent service. Sources close to development have divulged that the company may engage in a soft launch of the services by mid-2013 with the formal launch being postponed later this year. There are high odds of the company launching their services on December 28, the birth anniversary of Late DhirubhaiAmbani, MukeshAmbani’s father. However, both the companies have not revealed any information regarding the launch date.

Sources also mention that Samsung would not like to play a second fiddle and intends to play a pivotal role in the deal, resulting in both the companies engaging in a joint venture, in the near future. Lately, Reliance has inked a number of joint ventures with top-notch brands to strengthen the competition in the market.

This deal with Reliance could enable Samsung move up the growth ladder and rub shoulders with Apple, the tech giant in the US. While the company as a mobile brand has gained ground in India, it is yet to beat Apple and make its mark in the US.Many European companies including Ericsson, ZTE Corp, Nokia Siemens Network, etc., keen on bagging the deal are known to be disappointedas Samsung bagged the coveted deal.

With the government permitting companies with 4G license holders to offer voice services, RIL will be able to offer voice coupled data services and will have a competitive edge over other counterparts.