Reliance Trends ups the Fashion Quotient at LFW

Reliance Trends, Apparels and Accessory arm of Reliance Retail have collaborated with the style-setter designer duo Shantanu & Nikhil at the Lakme Fashion Week Summer/Resort 2013 as showcase partners for ramp show on 26th March. Reliance Retail is the multi-format retail concept by Reliance Industries Limited (RIL).

Reliance Trends will have Bipasha Basu – acclaimed Bollywood heroine and a fitness expert, donning designer garments as the showstopper jazzing up the ramp show in her own style. On this collaboration Akhilesh Prasad, COO, Reliance Trends said,” Reliance Trends is excited to partner with Shantanu & Nikhil at Lakme Fashion Week for 2013. Reliance Trends is committed to the fashion industry and it platforms such events that speak about Trends’ Philosophy of setting new fashion and culture.” Applauding the designer duo, Prasad also added that, “Shantanu & Nikhil collection offers fashion enthusiasts an exciting, new opportunity to experience upcoming fashion trends through the eyes of the style-setters and industry tastemakers at Lakme Fashion Week.”

Lakme Fashion Week is the country’s premier fashion event, where it serves as a platform to promote creativity in fashion and the fashion business. This year LFW will be held from 22nd March to 26th March at the Grand Hyatt in Mumbai. Reliance Trends, the largest fashion destination in the country hosting more than 100 national and International brands of apparels and accessories under one roof, serves as an equivalent to the fashion week, sufficing the need of high-fashion apparel across the country.

Known and acclaimed faces from the fashion industry will grace the event. The ramp show where Reliance Digital is the showcase partner is based on the theme of a nomadic traveler. This collection of Shantanu & Nikhil is influenced by pastel and earthly with highlights of accent colors. The show is about a traveler who goes from one point to another in search of a happy life. Speaking about the collaboration Saket Dhankar, Head Fashion, IMG Reliance said, “We are delighted to have Reliance Trends come on board with LFW this season. The key objective of LFW is to promote fashion and co-partnering this event with the country’s largest retailer chain will play a major role in achieving this goal.”

Reliance Trends is India’s largest fashion store chain which is spread over 15,000-20,000 sq.km of area which tickle the fashion bone by offering exclusive designs for men, women and kids in apparel and accessories. This high class shopping experience created by this venture of Reliance Retail for the Indian consumer also offers well coordinated displays and best customer service by highly trained fashion professionals. RIL led by Mukesh Ambani, will invest a huge amount this year Reliance Retail for its expansion.

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