Reliance Jio Media to Roll out its Cable Television Business

Reliance Jio Media had obtained a provisional license to operate as a Multi-System Operator (MSO), from the Ministry of Information and Broadcasting (MIB), in June 2015.An MSO is a cable operator who obtains programming services from a broadcaster. It then transmits the services to local cable operators or directly to a number of customers. Reliance Jio Media is now in the final stages of rolling out its cable television business across Digital Addressable System (DAS) in Phase 3 areas.

 

MSO Business of Reliance Jio Media

 

Reliance Jio Media is a subsidiary of Reliance Jio Infocomm, which is the telecom arm of the Mukesh Ambani-led Reliance Industries. It had applied for the license in January 2015, with the aim to make use of its fiber-to-the-home connectivity and offer varied services like television channels, telephone, high-speed internet, and wireless access.

An official of Reliance Jio clarified that the company has a focus on digital television and distribution, as much as it has a focus on 4G and broadband services. He stated that the MSO business has been important for the company since the beginning and the company will remain dedicated to it.

Reliance Jio Media has selected the cities where it will first roll out its MSO services. The company will begin its operations in 15 cities in the final quarter of Financial Year 2015 – 2016. It aims to extend the services to more than 100 cities by 2018.

Reliance Jio Media’s MSO business is headed by its Chief Executive Officer, K. Jayaraman.Jayaraman, who formerly was a Head at Zee Entertainment Enterprise, was appointed at Reliance Jio in February, this year.

As an MSO, Reliance Jio Media will offer services like Standard Definition (SD), High Definition, and Ultra High Definition. The company aims to lift its average revenue per user (ARPU) through these services. The official revealed that the company will adopt a model that will give sustainable results in the long run. “Having all the viewing experiences for consumers is an important factor and we won’t compromise with that”, he added.

Reliance Jio Media has signed partnership deals based on technology, infrastructure, and headendswith varied vendors. The company is also in talks with a number of local cable operators for broadband as well as cable partnerships. After Diwali, the company will be having a final round of discussions with local cable operators for its digital cable business. It will finalize and resolve all issues before the end of 2015.

Views of Experts

Experts from the industry say that the team set up by Reliance Jio Media has the muscle power to handle any situation. An expert said that he feels the conglomerate will leave no stone unturned for the success of its MSO business.

A senior official from a major technological company informed that his enterprise is manufacturing varied products for Reliance Jio. They share a seamless partnership and thus known that the distribution of cable TV will be on time.

Summary

Reliance Jio will be launching its cable television business across Digital Addressable System (DAS) between January and March 2016.

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