Reliance Retail to Sell YU Smartphones

YU smartphones of Micromax brand will now be sold offline at Reliance Retail outlets. Co-founder of Micromax, Rahul Sharma founded YU Televentures as a brand that would be sold exclusively online. Earlier, Xiaomi and Motorola too shifted to offline space, in a reversal of their online only strategy.

Reliance Retail’s Partnership with YU

YU smartphones will be sold in 30,000 retail stores of Reliance Retail, across the country. It has taken this step to add the element of touch and feel to the customer experience, a release from the company stated.

Sharma believes that Reliance Retail will play a significant role in the telecom ecosystem. The strategic partnership will enable the company to enhance the functionality of its products. He said that his company will also benefit from Reliance Jio Infocomm’s upcoming launch of the fourth generation (4G) network.

Reliance Retail’s Partnership with LG

LG had also partnered with Reliance Jio to sell its phones. It will launch two phones in the initial stage. These are LG G4 Stylus 4G and LG Spirit LTE. Reliance Retail stores will soon be selling these phones.

LG Spirit LTE is a dual sim phone that will be 4G enabled and comes with 1 GB RAM and a 1.3GHz quad-core processor. It has internal storage of 8 GB. The rear camera is of 8 MP while the front camera is of 5 MP. On the other hand, LG G4 Stylus has a larger screen and is powered by Snapdragon 410 quad-core processor. It has 1GB RAM and 16GB internal storage. The phone also supports Micro SD card for external storage. The 13 MP rear camera has a laser autofocus while the front camera is of 5 MP. The devices will be made available on all Reliance Retail outlets in the coming days.

With the latest phones, LG aims to provide a superior experience to its customers. Amit Gujral, Head of Marketing at LG Mobiles India said, “With Reliance Retail as our partner, and given its extensive network across the country we are sure that existing LG loyalists and potential LG customers who want the best will be able to own these futuristic gadgets in outlets near them.”

Reliance Jio’s Plan

Reliance Jio will also be launching its LYF branded phones to compete with a number of entry-level phones of 1 GB RAM. Reliance’s phone will come with 4G LTE connectivity and will be provided at affordable prices.

Reliance Jio will be offering its data services on Voice over Long-Term Evolution (VoLTE) and Voice over WiFi (VoWiFi) technologies to enable users to make voice calls directly through LTE or WiFi connections. Currently, only Airtel offers 4G services in India, but it does not uses these technologies.

About Reliance

Reliance Retail is the retail venture of Mukesh Ambani-led Reliance Industries. Since 2006, it has been serving millions of customers including farmers and vendors. Reliance Retail guides 25 lakh customers every week.

Its parent company operates the biggest refinery in the world in its complex at Gujarat. It accounted for USD 4.3 a barrel premium on Gross Refining Margin (GRM) in the September quarter results and is set to record further growth.


Reliance Retail will sell YU brand, LG G4 Stylus and LG Spirit LTE in its outlets.


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