Archive for December, 2015

Reliance Jio Launch, a Trending Conversation on Twitter

December 31, 2015

The telecom venture of Reliance Industries, Reliance Jio rolled out its 4G services for employees in a mega event held on 27th December. The company is setting up the largest 4G network of the country. Many celebrities, including Bollywood star Shah Rukh Khan and music director A.R. Rahman were present at the launch. 1.5 lakh employees of Reliance Industries from 1,100 places across India watched the event live.

Trend on Social Media

The event was most talked about on social networking sites. Exchange4media said that the buzz created by the launch was greater than a number of paid campaigns on social media in some categories. The Reliance Jio launch created 77,000 conversations on social media. The conversations also had a number of photographs and selfies from celebrities, including Shah Rukh Khan andSachin Tendulkar,as well as employees of Reliance Industries.

On the social networking site, Twitter, a number of celebrities gave their comments about the event with the hashtag ‘#CelebratingJio’. For around 14 hours,‘#CelebratingJio’ was trending at the top on Twitter India, as per Trends Map’ iTrended tool. The cities of Mumbai, Pune, Delhi, Bangalore, and Kolkata poured in the maximum number of tweets. On the global charts as well, ‘#CelebratingJio’ trended for around 4 hours. The hashtag ranked 6 globally, as it was trending in 5 countries.

The official blog of Twitter India talked about the most famous campaigns of 2015. It mentioned ‘#SaluteSelfie’ campaign, which had 1 lakh tweets in a week. The most viewed sports event of the year was India’s cricket World Cup match against Pakistan. It had around 11.83 crore impressions on Twitter. ‘#CelebratingJio’ got nearly 44 crore impressions, surpassing the reach of many paid campaigns on Twitter.

Reliance Jio’s Plans

Employees of Reliance Industries are enjoying 4G services since 28th December, which was also the 83rd birth anniversary of its Founder, Dhirubhai Ambani. Reliance Jio expects to have around 10 crore 4G customers by 2017.

This was a soft launch from the company. It wants to test its service and make it flawless before offering it to the general public at the commercial launch.

Chairman Mukesh Ambani said, “Jio is not about technical brute force, but to reimagine how to do things better. Jio is not about Reliance, it is about India and when it comes to India I am an eternal optimist.”

Reliance Jio will position itself as a digital content company to stand out from rival telecom operators. It will offer a number of application based services along with high-speed data.

Nita Ambani, Chairperson of Reliance Foundation, mentioned another perspective of the pan-India launch of the Reliance Jio network. She said that Reliance Jio will be creating an ecosystem to make the new generation ready to face the challenges of the world. Through Reliance Jio, the organization will offer health and educational services across the country. Ambani hopes that this will help to lessen the gap between rural and urban India.


The launch of Reliance Jio Infocomm was most talked about on social media and the hashtag, ‘#CelebratingJio’ trended on Twitter India for around 14 hours.


Reliance Foundation Gives Puducherry Government INR 1.11 Crores

December 24, 2015
The philanthropic arm of MukeshAmbani-led Reliance Industries, Reliance Foundation presentedthe Chief Minister of Puducherry, N.Rangaswamy with a cheque of INR 1.11 crore to expand facilities in the critical healthcare segment in the hospital attached to State-run Indira Gandhi Medical College and Research Institute.
A release issued by the Chief Minister’s office stated that Reliance Foundation is providing the fund as a part of its Corporate Social Responsibility (CSR). It further stated that the money will be used for providing modern equipment to the hospital for its ultrasound scan and other departments.

A group of officials from the Foundationmet the Chief Minister and gave him the cheque.

Platts Global Energy Awards

Recently, Reliance Industries bagged the Platts Global Energy Award in the category of CSR. The awards are known as the ‘Academy Awards’ in the field of energy. This year’s 17thPlatts Global Energy Awards took place at Cipriani (Wall Street) in New York City.

Platts is a resource on metals, energy, agriculture and petrochemicals. It is a part of the McGraw-Hill group. Platts said that Reliance Industries is the second highest company by market value. In 2015, the company gained a revenue of USD 62.5 billion.

Platts appreciated Reliance Industries’ work in the fields of health, disaster response, rural transformation, and sports, among others. It said, “Judges admired its robust long-standing portfolio, deriving much of its revenue from verticals in the energy value chain, including businesses in exploration and production, refining and marketing and petrochemicals.” It further stated that the company has balanced its portfolio with its ventures in the field of retail, media, and telecommunications.

Reliance Foundation undertakes the CSR activities of Reliance Industries. Reliance Foundation is headed by its Chairperson Nita Ambani. The Foundation has touched the lives of over 40 lakh people across the country living in over 5,500 villages and urban places.

Reliance Jio’s 4G Preparations

Reliance Jio is preparing itself to make a soft launch on 27th December. The company has already launched its Wi-Fi services for people in 160 places across the country.

It deployed its high-speed Jionet services for free at a number of places like Jammu, Indore, Ahmedabad, Mumbai, Mussoorie, Surat, Bhubaneshwar, Kolkata, and Lucknow.

The Wi-Fi service, which is in the testing phase, offers speeds between 10 Mbps and 40 Mbps. Users will have to select the Wi-Fi network on his device and log in to use the network. They will have to enter a verification code sent to their registered mobile numbers. Users will be automatically logged out if there is no activity for half an hour. After this, you would need to re-enter the code, which has a validity of 24 hours.

Interbrand’s List

Interbrand India, part of Omnicom Group, recently published its list of ‘Top 30 brands of India 2015.’According to their data, Reliance Industries remains at the second position, just as in the previous year. It said that Reliance Industries is the second best technology brand in the country.


Reliance Foundation donated INR 1.11 crores to the government of Puducherry for enhancing health care facilities.

Reliance Jio to Launch 4G Services by December End

December 17, 2015

Mukesh Ambani-led Reliance Jio Infocomm will be launching its 4G services in select regions by the end of this month. The company will be rolling out its services in Mumbai on 28th December. It is already running a number of trial projects. Recently, it began beta tests by offering the services to its employees free of cost.

The pan-India commercial launch will take place in the first quarter of the Financial Year (FY) 2016 – 2017 after the company has established a reliable and stable network.

Network Tests

Bank of America- Merrill Lynch (BoFA-ML) conducted tests on the Reliance Jio network. It stated that Reliance Jio offered speeds between 18 Mbps and 30 Mbps inside buildings and on the move, while the speed was between 60 Mbps and 70 Mbps outdoors.

Brokerage firm, Credit Suisse also conducted tests of Reliance Jio network. It said that the call experience on the network was seamless and there were no glitches on calls made between Reliance Jio and other telecom operators. Analysts at Credit Suisse described the Reliance Jio results to be impressive.

Reliance Jio provided download speeds from 15 Mbps to 30 Mbps in and around Mumbai, even while commuting. At this speed, a movie may be downloaded in less than 3 minutes. The network’s peak speed was 70 Mbps, at which users can download a movie in just half a minute!Most 3G networks offer speeds below 2 Mbps. Speeds of Reliance Jio network were found to be faster than most of the other service providers, as per reports from Credit Suisse.The company further stated that Reliance Jio is largely focussing on urban areas for its launch and it enjoys good coverage in such locations.

During the recent beta test, Reliance Jio found data download speeds to be between 45 Mbps and 70 Mbps. According to Chairman Mukesh Ambani, Reliance Jio is the most ambitious plan of Reliance Industries and it will become one of the best networks in the world, with world-class services. Reliance Jio’s upcoming focus will be on pricing and marketing execution. The company has already made an investment of INR 95,000 crores to establish the country’s largest 4G broadband network.

Reliance Jio Quiz Contest

Reliance Jio has begun an awareness drive about Long-Term Evolution (LTE) among its employees. The company’s employees are asked to participate in a quiz contest. The staff will be quizzed about 4G, spectrum, spectrum bands, and spectrum sale, among others.

“It’s an internal awareness test. However, it’s not mandatory to appear for the contest,” a source from Reliance Jio said. The online quiz contest is scheduled for coming Saturday. The questions have been drafted in a casual and informative way. The source informed that 60% of the employees have shown their interest in the quiz contest.

The questions are related to 4G technology, benefits of 4G, LTE devices, 4G operators in the world and common terms. The contest will be held phase-wise and zone-wise. The winners of the contest will be awarded 4G-enabled smartphones including iPhone 6 and iPhone 6S, loaded with Reliance Jio 4G services.


Reliance Jio Infocomm Limited will be launching its 4G services in select regions by the end of December.

Reliance Industries to Focus on HR Transformation

December 11, 2015

Mukesh Ambani-led Reliance Industries will soon be launching Reliance Jio 4G services and completing the USD 33 billion CAPEX cycle. Ahead of this, the company is focusingon HR transformation to engage, encourage, and retain talent.

Reliance Industries’ Programs

Reliance Industries has rolled out a program named ‘Celebrate Careers’. It is a program dedicated to commemorating life at work. This program is driven by Executive Director of the company’s board, HitalMeswani. The program will identify the best performances and achievements of employees, appreciate and reward them, and celebrate their careers.

Reliance Human Resource Transformation program has gained momentum in the past year. Ambani had also rolled out a radio engagement program named R-Voice. Through this program, employees may express their opinions freely. The program is aimed to make Reliance Industries, ‘a listening organization’.

Meswanirevealed that the company’s program has received 81% participation. This will help the conglomerate understand what employees are thinking, and gain an insight into what is working well and where more focus is required.

Reliance Industries will also be launching ‘Manager Best Practices’, this month. This program will be rolled out through R-Radio. It is an innovative digital platform, where employees will hear and learn the best practices adopted by managers in the company.

Meswani further added that in the wake of R-Radio, the company will constantly support the leaders and managers with two more tools. These tools will assist them to develop people management skills. The learning tools include articles and courses on employee engagement, and a communication playbook, which will suggest practices for leveraging communication among teams.

In November, Reliance Industries also launchedSamman, a recognition program. The program has been developed and modified for almost a year.

Views of OC Tanner

To cultivate the best HR practices, Reliance Industries associated itself with OC Tanner. India Managing Director (MD) of OC Tanner, Ty Brownbelieves that any transformation requires time. He feels that Reliance Industries is heading in the right direction. He also said that appreciation is seldom used in leadership.

Director and Chief Recognition Strategist of OC Tanner, Zubin Zack said that success is linked with strong practices. “We integrate these with education of managers to know more about how an appreciation culture can improve productivity and allow leading teams more effectively”, he added.

Plans of Reliance Jio

Reliance Jio is planning to take over some small telecom companies to earn market share and compete with other major telecom operators. The company may also enter into partnerships with other operators. It has already partnered with Anil Ambani’s Reliance Communications to share spectrum space.

Reliance Jio had earlier decided to spend INR 1 lakh crore for its telecom venture. The company has already invested 75% of the amount. It is gearing up to position itself as a digital content company in the market. Reliance Jio will offer a number of application based services to customers. These include Jio Money – a mobile wallet, Jio Chat – a messaging application, and Jio-net internet services, among others.


Reliance Industries will be focusing on HR transformation to engage, encourage, and retain talent.

Reliance Jio to Soft Launch 4G Services in December

December 7, 2015

Mukesh Ambani-led Reliance Jio Infocomm is all set to roll out its most-awaited 4G services in the country by December end. The company will make a soft launch, this month. It will take a few days for Reliance Jio to make operator’s SIM cards available in stores, after the launch.

Sources within the company revealed that a press conference will be held on 28th December to announce the launch of its services. As the distributors of SIM cards have not been selected, customers will get connections in January.

Reliance Jio will have lakhs of SIM cards during the softlaunch.This means that some of its stores will have ready connections. The company has finalized more than 1 lakh LYF branded Long-Term Evolution (LTE) phones in its distribution network. During the end of November, Reliance Jio began tests of the network, by giving thousands of LTE mobile phones to its employees.

Reliance Jio’s High Demand

Reliance Jio has launched its pilot projects in a number of urban areas of India. As a result, its network is high in demand among users. The company is therefore working hard to set up a strong distribution network that will serve the rising demand.

Reliance Jio will offer its services at rates that are almost half of those being offered at present in the telecom sector. The company may charge INR 50 per GB and its average billing may be between INR 100 and INR 125 per GB.

The company is aiming to capture the untapped markets of India. Factors that will helpReliance Jio achieve this goal are its first-mover advantage, changeable loyalties of data users, and higher spectrum capacity.

Reliance Jio will have nearly 30 MHz and give a bandwidth of nearly 70 MHz of 3G spectrum for its 4G services. The company is planning to buy 30 MHz of new spectrum in the rural-centric 700 MHz band, in a February 2016 auction. Additionally, the company may buy 10-20 MHz of new spectrum in the 2100 MHz band and use it for deploying efficient 4G services.

Reliance Jio and China Mobile

Reliance Jio is planning to clone thesuccess of China Mobile. A source from the company said, “We are now building another Reliance in the consumer space. Data will be the new oil for Reliance Industries.”

China Mobile succeeded because it gave an enhanced user experience to its customers. The company reported a growth of 5.1% in a year for its Time-Division Duplex (TDD) LTE subscribers.

Reliance Jio will be aiming for a similar growth by providing a superior user experience. It is working to enhance its TDD-LTE technology to provide 4G services. Moreover, Reliance Jiohas announced a number of app-based services, just like China Mobile.

Reliance Jio’s messaging application, Jio Chat, has now been launched in 9 countries. These include India, Canada, China, US, and UK, among others.

Reliance Jio’s provision for Emergency Calls

Reliance Jio has requested Bharat Sanchar Nigam Limited (BSNL) to define Interconnection Usage Charges (IUC) for emergency calls on numbers like 100,101,102, and 108. The company will be making use of the BSNL network for Level-I services, like Emergency services. It will also be rolling out its Access services in all the service areas of India soon.


Reliance Jio Infocomm
will make a soft launch of its 4G services by December end while
operators’ SIM cards will be made available in the stores by January.

Reliance Jio’s Entry to Impact India’s Telecom Sector

December 1, 2015

Reliance Jio Infocomm of Mukesh Ambani-led Reliance Industries will be rolling out its services by the end of 2015. The launch is set to impact the entire telecom industry.

Views of Deven Choksey

Deven Choksey of K.R. Choksey Investment Managers said that Reliance Jio is one stock he will be interested in, for the next few months. He feels that the entry of Reliance Jio is not only important for Reliance Industries, but also for the entire telecom sector. He looks forward to the revelation of its business and revenue models.

He said that currently the company looks like a digital entity in the telecom space. It may just be like other telecom operators or cable operators. Moreover, the company may also be like a Direct-To-Home (DTH) company. Therefore, he will be very keen on how the company will roll out its business.

Reliance Jio’s Impact on Other Operators

The much-awaited launch of Reliance Jio has compelled other telecom operators to take serious measures to elevate their businesses. The telecom space in the country is crowded and highly competitive. The competition will only heat up more with Reliance Jio’s entry.

Last quarter, the margin of Reliance Industries’ core oil-refining business was the highest of the past seven years. Nomura analysts predict that the company will gain from Chinese petrochemical demand next year. The company may then increase its debt. From last year, the debt is already raised by 11% to around USD 24 billion.

Future of Content in India

The content industry had been suffering due to prohibitive distribution costs. Last year, Reliance Industries took over Viacom’s India partner, Network 18. Reliance Jio is making itself a content company apart from being a digital company.

With the increased penetration of mobile internet, content producers will gain significantly. Last year, almost half of all mobile data traffic in India was sourced from audio and video downloads and streaming. Deloitte expects that the contribution of digital entertainment content will increase to 74% and usage will increase 20 times in the next five years, which means that content is set to be the winner in the country’s mobile data war.

Breakthrough Energy Coalition

Eminent entrepreneurs and billionaires of the world are partnering to roll out a multi-million dollar clean energy fund. The fund, known as the ‘Breakthrough Energy Coalition’, was announced at the climate change summit, held in Paris. It aims to make investments in technologies that will help in dealing with a number of climatic problems. The coalition includes the likes of Bill Gates, Mukesh Ambani, Mark Zuckerberg, Jeff Bezos, and Ratan Tata, among others.


Reliance Jio Infocomm Limited, with its focus on content, will have a huge impact on the telecom industry of India after its launch.