Reliance Jio to Soft Launch 4G Services in December

Mukesh Ambani-led Reliance Jio Infocomm is all set to roll out its most-awaited 4G services in the country by December end. The company will make a soft launch, this month. It will take a few days for Reliance Jio to make operator’s SIM cards available in stores, after the launch.

Sources within the company revealed that a press conference will be held on 28th December to announce the launch of its services. As the distributors of SIM cards have not been selected, customers will get connections in January.

Reliance Jio will have lakhs of SIM cards during the softlaunch.This means that some of its stores will have ready connections. The company has finalized more than 1 lakh LYF branded Long-Term Evolution (LTE) phones in its distribution network. During the end of November, Reliance Jio began tests of the network, by giving thousands of LTE mobile phones to its employees.

Reliance Jio’s High Demand

Reliance Jio has launched its pilot projects in a number of urban areas of India. As a result, its network is high in demand among users. The company is therefore working hard to set up a strong distribution network that will serve the rising demand.

Reliance Jio will offer its services at rates that are almost half of those being offered at present in the telecom sector. The company may charge INR 50 per GB and its average billing may be between INR 100 and INR 125 per GB.

The company is aiming to capture the untapped markets of India. Factors that will helpReliance Jio achieve this goal are its first-mover advantage, changeable loyalties of data users, and higher spectrum capacity.

Reliance Jio will have nearly 30 MHz and give a bandwidth of nearly 70 MHz of 3G spectrum for its 4G services. The company is planning to buy 30 MHz of new spectrum in the rural-centric 700 MHz band, in a February 2016 auction. Additionally, the company may buy 10-20 MHz of new spectrum in the 2100 MHz band and use it for deploying efficient 4G services.

Reliance Jio and China Mobile

Reliance Jio is planning to clone thesuccess of China Mobile. A source from the company said, “We are now building another Reliance in the consumer space. Data will be the new oil for Reliance Industries.”

China Mobile succeeded because it gave an enhanced user experience to its customers. The company reported a growth of 5.1% in a year for its Time-Division Duplex (TDD) LTE subscribers.

Reliance Jio will be aiming for a similar growth by providing a superior user experience. It is working to enhance its TDD-LTE technology to provide 4G services. Moreover, Reliance Jiohas announced a number of app-based services, just like China Mobile.

Reliance Jio’s messaging application, Jio Chat, has now been launched in 9 countries. These include India, Canada, China, US, and UK, among others.

Reliance Jio’s provision for Emergency Calls

Reliance Jio has requested Bharat Sanchar Nigam Limited (BSNL) to define Interconnection Usage Charges (IUC) for emergency calls on numbers like 100,101,102, and 108. The company will be making use of the BSNL network for Level-I services, like Emergency services. It will also be rolling out its Access services in all the service areas of India soon.


Reliance Jio Infocomm
will make a soft launch of its 4G services by December end while
operators’ SIM cards will be made available in the stores by January.


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