Reliance JioMarkets LYF Branded Phones on Twitter

Reliance Jio is marketing its latest generation LYF branded smartphones on the social media platform, Twitter. The company has emphasized on the phone and the cover. The phone has lively colors on its packaging, offering world-class appeal. Actress NargisFakhri features on the cover.

Reliance Jio had made a soft launch of its services on December 27th, on the eve of Reliance Industries’ Founder DhirubhaiAmbani’s 83rd birth anniversary. The launch created a trend on Twitter with the hashtag #CelebratingJio. It was trending across the world. In India, it was the topmost trend in 26 cities. Nargis tweeted, “Loving this! Design in India is surely standing out and making its mark! Way to go #LYF.” The tweet soon got a number of likes and re-tweets.

Reliance Jio 4G Subscribers

In a recent report, Credit Lyonnais Securities Asia (CLSA) said that Reliance Jio will get around 8 crore 4G subscribers in two years. According to the report, more than half of the customers will be shifting from other major telecom companies. It expects 4G revenue in India to be INR 80,300 crores in the next two years.

Based on its study of 17 service rollouts since the past 13 years, CLSA found that new companies in the Indian telecom market earn a market share from 2% to 5% in two years, but Reliance Jio will be gaining 7% market share in two years. It will also get 16% of the market share in data customers. Most of the subscribers of Reliance Jio will be from urban areas. Reliance Jio will be focusing on data-heavy markets, as they will quickly embrace the 4G technology.

Last month, Reliance Jio launched its service for employees of Reliance Industries and their families. It now deploys the service to around 1 lakh people. During the launch, Chairman MukeshAmbani compared his team to the sample size of India. He told the top executives that both are equal.

Reliance Jio and Reliance Communications Spectrum Sharing Deals

Reliance Jio will be inking spectrum deals with Anil Ambani’s Reliance Communications. Both the companies will be trading and sharing their spectrum space. The agreement will be signed next week.

Reports suggest that the two companies will share spectrum in all the 22 telecom circles of India. Reliance Jio will be buying the spectrum space in the bands of 800 MHz to 850 MHz in 12 circles for INR 4,500 crores. Reliance Communications will use this for liberalization of the spectrum, as mandated by the Department of Telecom (DoT).

Both Reliance Jio and Reliance Communications will be among the first companies in the country to offer pan-India 4G Long-Term Evolution (LTE) service on the bands of 800 MHz and 850 MHz.

Reliance Communications had sent an application for liberalizing the band of 800 MHz spectrum in around 20 telecom regions. DoT asked the company to pay INR 5,600 for liberalizing the spectrum in 16 areas. The telecom company is yet to get a notice for the remaining 4 regions.

Summary

Jio is making use of the social media platform, Twitter to market its LYF branded smart phones.

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