Reliance Industries to Roll Out Online Fashion Portal, AJIO

Reliance Industries has expanded the Jio brand and is now set to roll out a fashion e-commerce portal named AJIO.com.

The telecom venture of Reliance Industries, Reliance Jio will be launching its much-awaited 4G services in April this year. The MukeshAmbani-led company has launched many applications and services under the Jio brand. These include messaging application, Jio Chat, the music streaming platform, Jio Beats, and a digital wallet service, Jio Money, among others.

AJIO Fashion Portal

The AJIO website is being tested since December, last year. The website will soon be accessible to employees for a pilot run. It is expected that the website may be initiated through official communication, this week.

Reliance Industries will replicate the dual ecommerce model of Flipkart. It will have a website as a general marketplace and another one dedicated only to fashion products. Fashion products have high margins, while the former platform will offer a wide range of products of low margins.

The fashion portal AJIO will have brands like Holster of Australia, mds from Singapore, and Gizia of Turkey. It will also have brands from Russia and the United States (US).

Reliance Industries has decided to make a distinguished portfolio, by picking the best and exclusive designs from national and international brands. In addition to these, the company will also have selected artisanal products. In this way, AJIO will be distinctive from Reliance retail outlets, Reliance Trends and Reliance Brands. AJIO will give a new outlook to Reliance Jio’s digital platform.

Reliance Industries’ E-commerce Venture

Reliance Industries has been preparing for its e-commerce venture for a considerable period of time. The company gave a presentation to analysts in October 2015. The presentation said that the company was ready with its e-commerce platform for electronic items. It said that an online grocery website will be rolled out by March end, this year. The company revealed its plans of engaging 1.5 lakh small and medium vendors for its ecommerce business by that time.

In July 2015, Sanjay Mehra was appointed as the Chief Executive of the fashion and lifestyle online venture of Reliance Industries. Mehra earlier worked for US-based Wolverine World Wide. The company is the owner of Caterpillar shoes and Merrell apparel.

Industry experts predict that the entry of Reliance Industries will give stiff competition to other major market players.

Reliance Industries’ LYF Phones

The retail arm of Reliance Industries, Reliance Retail, launched a limited edition of  Reliance LYF branded smartphones on the occasion of Valentine’s Day.

It introduced a ‘togetherness offer’ in the cities of Chennai, Kolkata, Mumbai, Ahmedabad, Delhi, Jaipur, Bengaluru, and Hyderabad, among others.

Reliance Retail is selling the models of Flame 1 and Wind 6 at INR 6,399 and INR 7,099 respectively. Buyers get a number of offers along with the handsets. The offers may be enjoyed at popular places like Cafe Coffee Day, and Mainland China, among others.

Aside from the handsets, Reliance Retail is also selling power banks and selfie sticks. The company is offering huge discounts on them. With discounts of 40% off, power banks are available at INR 720. The selfie-stick is offered at INR 600, while its original price is INR 999.

Summary

Reliance Industries will be launching a fashion e-commerce platform under the name, AJIO.com

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