Archive for April, 2016

Reliance Jio’s CAF Testing Phase Nears Completion

April 28, 2016

Reliance Jio is leaving no stone unturned to ensure that they offer the best 4G services. Therefore, in addition to rigorous promotions, the company has been testing its network services using Customer Acquisition Forms (CAFs). So far, only employees and Reliance associates have been witnesses to the network’s reliability. The company is now prepared to take on a bigger challenge by activating these services for the public.

Commercial launch underway

The second phase soft launch was proposed to go on floors this month. However, Reliance has decided to go slow and steady with the process to ensure that there remains no room for error. This was confirmed by an employee at the regional headquarters of Reliance Jio at Kochi. Referring to activation being conducted by the company, the same source added that testing at places like Kochi and Thrissur had been completed, while some places like Malappuram were still awaiting activation.

Glitch-free activation

One of the main highlights of Reliance’s activation program is its rapid activation compared to that of its counterparts. Unlike its competitors who require a time interval of 24 to 48 hours to commence activation, Reliance is able to do the same in a matter of 30 minutes.

Easy subscription activation

The company has made special arrangements for transferring customer documents (for subscription activation) by instructing retailers on scanning documents and sending it througha mobile app. This excludes the need for customer documents to be physically transported to headquarters like some companies do.

4G compatible Lyf smart phones

Recipients of LYF smart phones will be among the first to avail of Jio’s high-speed network services. In fact, to increase customer acquisition, Reliance has already begun advertising the same through various television channels.

Integrated network

Reliance Communications (RCom) and Reliance Industries network integration will result in a few changes. RCom stores across the country will now keep 4G SIM cards for sale. Additionally, the company intends to draw its CDMA subscribers to the integrated 4G network of the two companies.Therefore, subscribers will be required to replace their old CDMA UIM’s with 4G SIMs to avail of Jio’s network. The integration of Reliance Communication’s 850 MHz into Jio’s 4G network will enhance overall network services.

Investment for telecom expansion

Reliance’s 4G network services will serve as competition for its rivals who will have to push their sales if they are to survive in the market. Reliance has invested around 19 billion dollars in its telecom venture. The company at present has a network layout of 2.7 lakh km fiber cable, 90,000 towers and 50,000 small cells. It intends to invest an additional 30,000 crore in FY17 towards expansion of the same.

A report by Morgan Stanley also indicated that the company’s network services are scheduled for activation within three months. It added that this could mean a revenue derivation of one billion dollars in the current financial year for Reliance Industries. The same report also predicted a subscriber base of 30 million and 60 million for Reliance in the FY17 and FY18 respectively.


Reliance Jio conducts testing through CAFs to ensure smooth network functionality; RCom to drive sales of 4G SIMs.


Reliance Retail to Collaborate With Multiple Retailers to Boost Sales

April 25, 2016

Reliance Retail has commenced plans to mergewith several retailers to increase sales of their soon-to-be launched line of Lyf Smartphones. Reliance Retail, an integral part of Reliance industries aims to score high in the electronic segment. The company, together with Reliance Jio have a plethora of services to offer customers. Reliance Retail’s trendy smart phones with Jio’s 4G LTE services together, assure a promising entry into the electronics market. These services will soon be made available at Reliance Retail, Reliance Digital and Reliance Express mini stores.

A rise in Reliance Retail stores across India

The retail arm is believed to have surpassed market expectations by garnering over 20,000 crore in sales during the period from 2015 to 2016. Besides, the company has maintained a steady rise in business by initiating the establishment ofnumerous stores and outlets across the country. So far, Reliance Retail has around 3200 stores across the country. In fact, a majority of stores (around624) have been launchedbetween the years 2014 to 2015.

Online shopping portals

The company has also been on track with changing market trends by launching online shopping portals. has been a preferred choice among customers with regard to purchasing groceries and other essential items. It was soon followed by, a premium fashion portal especially for Indian customers., although new to the online fashion sector has attained considerable success by bringing along a range of international and local brands under one roof. With ample experience in e-commerce, the Reliance Retail is in no mood to slow down. After the successful launch of, itharbors plans of another online venture. This one though will be an online foot wear portal.

Tie-ups with retailers

To increase its customer acquisition, sale of products in Reliance-only chains is not enough, the company has realized. Therefore, Reliance has now joined hands with over 65,000 retailers and merchants to improve sales.  The company wants to ensure that there is no dearth of retail stores to purchase Reliance electronics from.“The plan is to serve customers through the retailer. We may not have a store in a customer’s locality and yet a Reliance Retail product will be at their home”, said a source close to the company. It is believed that the company has already started work on engaging around 1,50,000 retailers in the sale of various Reliance electronics.

Steady growth

The company’s distribution channels will also begin sale of 4G enhanced smart phones such as Lyf Flame 1 very soon. Additionally, Reliance’s retail arm has also set a record by opening 12 stores per week adhering to their earlier set business strategy. The company has showna steady growth with a turnover of 22.5 percent in the ongoing financial year, 2016. This is reported to be far better in comparison to the previous year.


Reliance Industries to profit from Jio’s 4G services; in addition to working with retailers to launch Reliance products.

Reliance LYF Takes Electronics Market by Storm

April 20, 2016

Reliance LYF, a subsidiary of Reliance Retail, was established by Jio and has been in operation since 2015. LYF is an acronym for Lighter Younger Faster; Live Your Freedom; Love your Family.

Unmatched scale of expansion

Sunil Dutt, president of Reliance Retail, said that LYF’s operations have begun with “120,000 retail outlets and 1,200 plus distributors, with nearly 5,000 of our own sales force”.

It is the clout of being the largest electronics retail chain in India that drives this“virtually unmatched scale” of expansion, as Dutt puts it.

Gaining market share

Reliance has set itself apart from startups whose only aim is to outdo the latest iPhone. LYF offers a variety of 4G enabled smart phones across different price ranges, so that consumers looking for amazing features as well as those looking for affordability can be catered to. These phones will not only be future-ready, but also best-poised to exploit 4G. LYF Water 1 and LYF Water 2 are some of the earliest models.

To gain market share, Reliance is not focusing on the tech-savvy but rather those who own 2G feature phones,and convincing them to switch to their efficient 4G service.

Customer experience oriented

To make the process of switching seamless, Reliance is making a device available at its outlets which will enable customers to transfer their previous data from old phones to their ones.

Reliance’s chief brand and design officer Caroline Seifert says that LYF phones will be like the customer’s identity – they will provide them with a way to express themselves, thus projecting LYF as a lifestyle brand.

360 degree ad campaign

Reliance is making full use of the upcoming Indian Premier league to promote Jio 4G and LYF handset brands. The LYF logo, along with the tagline “Smartphone+”, will be emblazoned on the right arm of all Mumbai Indians players. This tagline establishes LYF as an entire techno-ecosystem including 4G services, video on demand and news, rather than just another smart phone manufacturer.

Price efficient services

LYF’s venture into the market is eagerly awaited in the hope that it will bring changes in data service, just as it did in wireless communication 13 years ago. Mukesh Ambani successfully brought down call tariffs in India from Rs. 3 per minute to just 40 paise. He promises that by next year, Jio users will be able to consume up to 10 GB per month.

Venture into multibillion dollar market

Reliance LYF is also considering a venture into the wearable devices market, which is estimated to value between $14 billion to $40 billion by 2020. LYF aims to enable customers to enjoy the power data irrespective of the network. The devices have been built for a true experience of 4G, and devices and network have no correlation for the company.

Launch of LED smart TVs

Reliance Digital has launched three LYF 4K smart TVs, priced between Rs. 65,990 and Rs. 199,990. The special features that these TVs provide are Android 4.4 Kitkat software, which enables screen mirroring, multi-sharing and Miracast. To take on DTH operators, Reliance is also planning to offer a variety of video-on-demand services and Live TV.


RIL owned LYF has released LTE compatible phones at various price-points in addition to the world’s thinnest 4K Televisions. With the launch of these products, LYF hopes to take the electronics market by storm.

Reliance Jio Expands India’s Connectivity to the World

April 18, 2016

Reliance Jio announces the launch of a new, state of the art 8,100 km cable system, the Bay of Bengal Gateway (BBG). BBG provides direct connectivity to South East Asia and the Middle East, then onward to Europe, Africa and Far East Asia through seamless interconnection with existing cable systems. Reliance Jio owns and operates the strategically important undersea cable landing facility in Chennai, providing a high-speed, high-capacity, low latency route connecting India to the rest of the world.“

“We are excited about the launch of BBG as it offers not just direct connectivity in and out of India through Chennai and Mumbai but also acts as a state-of-the-art 100 Gbps extension of Jio’s 100 Gbps core network,” said Mathew Oommen, President Reliance Jio. “This global connectivity brings key international content hubs closer to our customers, delivering a much richer experience as an important part of driving India’s broadband adoption, enabling consumers to shift away from the current high-cost low value propositions.”

Providing robust, reliable, low latency connectivity, BBG strengthens one of the fastest growing global internet routes. BBG has deployed the latest submarine cable 100Gbps transmission technology, utilizing wavelength add/drop branching units along the route, with an initial equipped capacity of 9 terabits per second. In addition to Reliance Jio, the BBG partners include: Dialog Axiata, Etisalat, Omantel, Telecom Malaysia, and Vodafone.

BBG is one of the new cable systems in the region in which Reliance Jio has invested as part of its broadband plans.

The Bay of Bengal Gateway (BBG) Consortium announced today that the 8,100 km submarine cable system, the first dark fibre system to be lit at 100G, is now operational and ready to handle the high bandwidth demands of new and emerging technologies and applications.  Linking Malaysia and Singapore to Oman and the UAE, with branches to India and Sri Lanka the cable provides ample diversity to South East Asia- India – Middle East – Europe routes.  This cable can be suitably used in addition to existing cable systems like SMW4/ IMEWE/ EIG/ i2i

BBG can be used to interconnect with existing land and undersea cables at Oman and UAE for Europe, Middle East and Africa and similarly at Malaysia and Singapore for Far East Asia all the way to the US.

BBG uses the most advanced high-speed broadband fibre optic technology; dense wavelength division multiplexing (DWDM) which allows the capacity to be increased at will without any additional submarine intervention. The initial equipped capacity of the system is a mammoth 9Tb/s and a staggering design capacity of 55Tb/s.

BBG is a unique cable that moves away from the traditional MIU KM model and adopts the more innovative and cost effective digital line section (“DLS”) based model.  This implies that the capacity is better utilized as there is no need to reserve a portion of the total capacity for congestion.  It also allows each member of the Consortium to carry out an upgrade when required and where required.

Another first to the submarine cables world is that BBG provides pre-agreed highly attractive cable station interconnect rates making the cable highly predictable and viable economically.

The cable promises enhanced reliability as the marine route design is such that it avoids the busy and crowded Malacca Straits and other cable cut prone areas with diverse terrestrial connection directly to two Singapore PoPs.

The cable is owned by a group of high profile tier 1 global telecom operators such as Dialog Axiata of Sri Lanka, Etisalat of the United Arab Emirates, Omantel of Sultanate of Oman, Reliance Jio Infocomm of India, Telekom Malaysia Berhad of Malaysia and Vodafone of United Kingdom.

This move is the latest in a long line of carefully planned moved by Mukesh Ambani’s Jio which seeks to cement its place as a key player in India’s burgeoning telecom sector. The RIL-owned entity LYF has already launched some attractively priced 4G handsets and with Jio set to be unleashed soon, things are looking up for Jio.


Mukesh Ambani’s Jio is on the path to expand India’s connectivity to the world with the launch of a new, state of the art 8,100 km cable system, the Bay of Bengal Gateway (BBG).

Anant Ambani’s Transformation Inspired by his Mother, Nita Ambani

April 12, 2016
Anant Ambani

Anant Ambani

Anant Ambani’s weight loss has currently taken social media by storm, with Twitterattis raving about his makeover. The younger son of Nita and Mukesh Ambani, the chairman of Reliance Industries, Anant suffered from chronic asthma as a child.The medications used to treat the condition contributed to his obesity. Though many people are already getting inspired by Anant Ambani’s dedication, Nita Ambani was the real motivation behind Anant’s new look.

Anant Ambani because of his diet control and strict workout regime has emerged as a true star with his shocking weight-loss transformation. In less than 18 months he lost over 108 kilos as he as was determined to lose weight naturally. His weight loss program included a 21-km walk, yoga, functional training, weight training, and cardio-exercises. He even followed a zero-sugar and low-carb diet, but made sure he had enough proteins and fats to stay healthy.

Nita Ambani has her priorities right and has always given priority to her home and kids. Recently, Nita actually lost considerable weight herself, and in one of her interviews said, “There was no motivation other than my son Anant. He suffers from obesity. He was highly asthmatic, so we had to put him on a lot of steroids. He had to lose weight for health reasons. A child does what his mother does, so I couldn’t be seen eating while putting him on a diet. So I went on a diet along with Anant. Whatever he ate, I ate. Whenever he exercised, I did too. If he went for a walk, I would go along. By virtue of being his mother, I lost weight.” She went on to speak about him as her main motivation and stated that the two of them are in this fight together. She spoke at length about the problem of childhood obesity and how difficult it is for most mothers to accept. Motivation, however, does not come easy and it is imperative for parents to encourage their children and set an example. With this in mind, she explained how she accompanied Anant to a children’s obesity hospital in Los Angeles, as part of her endeavor to establish a healthy routine. While having motivated and inspired her son’s weight loss, she graciously acknowledged his efforts and insisted that her weight loss would have never been possible without him.

Anant Ambani

Anant Ambani

Nita Ambani is proud of Anant’s will power and determination. He is presently pursuing his studies at Brown University in the US. He was committed to discovering and embracing a healthier self for his 21st birthday, a goal he just achieved. At the lavish birthday bash, Anant garnered respect from MS Dhoni, Salman Khan, and IPL chairman Rajeev Shukla.


Nita Ambani was the driving force behind Anant Ambani’s drastic transformation and incredible weight loss.

Nita Ambani on the Cover of the Forbes Magazine

April 7, 2016

Before the global rollout of the of the much-awaited 4G phone service, Jio, the telecom arm of Reliance Industries held a soft launch in December at its sprawling 500-acre corporate campus outside of Mumbai. For the event there were more than 37,000 staff members and over 75,000 others from Reliance outposts were present by the video link.

The launch took place on the eve of the birth anniversary of the legendary founder late Dhirubhai Ambani. The brand ambassador of Jio, Bollywood superstar Shah Rukh Khan was also present at the event. The ceremony was orchestrated by Mrs. Nita Ambani, the wife of Mr. Mukesh Ambani who is actively involved with the telecom branding and marketing strategy.

Nita Ambani’s Rising Profile in Reliance Industries

In India, most billionaire wives tend to maintain a low profile and prefer to stay in the shadow of their husbands; Nita Ambani’s presence at the helm in Reliance Industries is therefore unique. It is her personality that gives her spot on the Forbes Power Businesswomen ranking this year. Reliance is India’s most valuable company with a revenue of $57 billion.

Nita Juggles Multiple Roles

She not only chairs the Reliance sports ventures that include the cricket team, Mumbai Indians, and the joint venture with the sports management firm IMG, but she also chairs the company’s charitable arm, Reliance Foundation. This is not all, she even oversees an elite Mumbai K-12 school named after late Dhirubhai Ambani, founded in 2003. Her responsibilities don’t end here; she is even on the board of EIH, the company behind the Oberoi luxury hotel chain. Reliance owns an 18% stake in EIH.

Nita Ambani’s Vision for Health Industry

Nita Ambani said that she has always been a working spouse for except six years that she spent bringing up her three children.“For me it’s 11 hours a day, 6 days a week,” she said at the Sir H.N. Reliance Foundation Hospital in south Mumbai.

Her vision is to provide best quality health care services for all and not just the rich. Of 345 beds, one-tenth are reserved for the poor,while free mobile health clinics are operated in the neighborhood areas.

The hospital has entered into a strategic partnership with Johns Hopkins, MD Anderson Cancer Center and Massachusetts General Hospital.It is not only exchange of doctors that she focuses on, she even aims to introduce mass screening to allow early detection of the disease to save hundreds of lives.

Nita Ambani a National Figure

An accidental entry into sports made Nita Ambani the face of Reliance Industries. Reliance Industries splashed $112 million for a cricket team in the Indian Premier League bagging star player Sachin Tendulkar. As the team floundered in the first two seasons, Mr. Mukesh Ambani got her involved, though she resisted initially as she had little knowledge about the game.

Mumbai Indians won two IPL championship titles and former captain SachinTendulkar says that it is Nita Ambani’s involvement that made the huge difference. She ensured that the team bonded by organizing an offsite event at the suburban hotel.

With so much on her plate and being pushed by her husband to attain greater heights, she realizes she must let go. “I’m more motivated than ever before, but I’m still learning.” 


Nita Ambani is known as The First Lady of Indian Business as she has proved herself at every step and actively participated in the growth of Reliance Industries.

Reliance JioWill Be 80 Times Faster Than Other Networks

April 1, 2016

Mukesh Ambani, the chairman of Reliance Industries(RIL), has said that the telecom arm of the group, Reliance Jio, is the world’s biggest startup. It is the first startup to roll with an investment of INR 150,000 crore. He stated that users could expect speeds to be 80 times faster than the current speed, but at reasonable prices.

When delivering the keynote address at FICCI Frames 2016,Mr. Mukesh Ambani said, “Jio is one of the largest transformational Greenfield digital initiatives anywhere in the world”. Earlier the company had estimated that it would invest INR 100,000 crore by the time of thelaunch, but the figure has grown as the launch date of Jiois now scheduled for the end of 2016.

Mr. Mukesh Ambani Discloses Information on Reliance Jio Network

Mr. Mukesh Ambani further stated that Reliance Jio is expected to start its services with over 70% coverage of India right from its launch date and plans to cover more than 90% of India’s population by 2017. Jio has its 4G airwaves in 22 service areas and he gave an assurance that 4G services will be available at cost-effective prices. Mr. Mukesh Ambani said, “Jio will significantly up the quantity, quality and coverage for broadband internet while lowering the cost to the user”.

Mr. Ambani said that the Reliance Jio network is “engineered to provide a capacity of 10GB per month to every user”.This is almost 100 times more than the current average data consumption, which is only about 0.15 GB a month in India. He had previously said that Reliance Jio will offer voice and data services at less than half the current market price. The offer will include Live TV, messaging, news, Movies-on-demand, digital payment platform, and music streaming.

Digitization the Latest Trend

Reliance Jio was conceived keeping the trend of digitization in mind. His vision is to get India positioned among the top 10 countries for mobile Internet rankings in the world. It is presently ranked at 150.

Speculation About Reliance Jio Release Date

Though, Mr. Ambani on Wednesday at FICCI Frames 2016, did not talk about the official commercial launch date of Jio, experts anticipate the soft launch by mid-April and a commercial launch by December 2016. Jio has already rolled out its services to 120,000 of its employees and partners last December.

The Bank of America-Merrill Lynch predicts that Jio might roll out the soft launch in April only to test if it is capable of handling a full-blown commercial rollout that is expected soon.


Reliance Jio expected to deliver broadband speeds that will be 80 times faster than the current speed at reasonable prices.