Reliance Retail’s Flame 1 and Wind 4 Up for Sale at Rs. 4,799 and Rs. 6,799 Respectively

Reliance Retail has successfully made its foray into the digital segment by introducing their line of VoLTE-enabled smart phones such as EARTH 1, LYF WATER 1, LYF FLAME 1, LYF WATER 2, LYF FLAME 2, LYF WIND 4, LYF WIND 6 and LYF WATER 5. This has been viewed as a smart move considering the company’s telecom arm will soon be launching high-speed data services to enhance the functionality of these devices.

Newly launched devices

The advanced handsets have already begun creating waves in the market, with the Water 5 being one of the first smart phones made available over online shopping portals like Amazon. After having garnered positive reviews for the same, the retail arm intends to maintain a steady supply of more models under the same brand. To make it through the highly competitive market, Reliance has devised a clever marketing strategy by offering quality smart phones at economical prices to lure consumers. Besides, the growing trend of 4G data consumption among network users in the country has provided Jio, a platform to establish its strong-hold in the broadband sector.

VoLTE phones at affordable prices

From the range of VoLTE-enabled smart phones put up for sale, the Flame 1 and Wind 4 are considered to be among the most affordable. While the former is available at Rs. 4,799, the latter is offered at Rs. 6,799. Both differ highly with regard to their specifications. While the Flame 1 comes with great entry-level features, the Wind 4 offers a delightful package of quality specifications at a few more thousand rupees for those who wouldn’t mind spending a little more.

LYF Wind 4

Some of the main highlights of the Wind 4 include an eight megapixel rear and a two megapixel front camera. Packed with a Qualcomm Snapdragon 210 quad-core processor and 1GB RAM, the handset assures a rich digital experience at an affordable price. The phone also scores with an 8GB internal storage that can easily be expanded up to 128GB. However, the driving force behind it remains its powerful 4000mAh battery, providing a talk-time of around 28 hours.

LYF Flame 1

Before the launch of WIND 4, LYF launched the FLAME 1 which sold for under Rs. 7000– A first for a 4G mobile in India. The Flame 1 also has a range of decent specifications to boast of. It offers a lot more despite its modest price. Packed with a five megapixel rear and two megapixel front camera, the phone offers great picture quality. The experience is heightened with the build-quality of the handset that comes with two-point multi-touch feature and a WVGA display. It is fuelled by 1GB RAM and a quad-core MediumTek 6735M processor. The phone is built to last and its storage capacity of 8GB, expandable up to 32GB makes it a worthwhile purchase. The company assures high-quality and vouches for the handset’s 1500mAh battery that is capable of providing a talk-time of 7.5 hours. The software used in both devices is Android 5.1 Lollipop and come with dual-SIM features.

Reliance intends to collaborate with online shopping portals Snapdeal and Flipkart in the near future to manage sales of their phones. LYF handsets are also now available for purchase across various Reliance outlets in the country. Brokerage firm, CLSA stated that LYF is expected to become a one billion dollar brand by FY17. Furthermore, Counterpoint Research even stated that the company had garnered a seven percent market share in FY16.


Reliance Retail recently launched two LYF handsets, the Flame 1 and Wind 4 at affordable prices.


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