Archive for July, 2016

Reliance Foundation Helps Improve the Lives of HIV+ Children

July 28, 2016

Reliance Foundation (RF) acts as the philanthropic arm of Reliance Industries Limited (RIL) and is headed by Founder and Chairperson, Nita Ambani. It carries out extensive charitable work in various fields including healthcare by introducing quality facilities and creating equal opportunities for the underprivileged sections of Indian society.

The foundation believes in ‘Health for All’ which is also its motto. It operates on an integrated model that provides marginalized communities with an extensive network of medical mechanisms. The foundation has touched over 28 lakh lives owing to its regular health workshops, camps, consultations and subsidized treatment facilities.

Chiru Deepam

In the East Godavari District at Gadimoga, RIL employees gathered to contribute money and distribute nutritive kits to HIV-affected children. Under RF’s monthly Chiru Deepam initiative, 100 children regularly receive nutritional kits. The program has been functional since 2008 at Kakinada and Vetlapalem. It allows RIL employees to support at least one HIV-positive child by providing the child with the nutritive kits each month.

Eminent attendees

On 27th July 2016, District Collector H Arun Kumar endorsed the cause by distributing notebooks, kits, uniforms, and school bags to the children. He professed his support and commended RF for having undertaken such a noble cause through a unique program. He explained how Andhra Pradesh’s State Department was also aiding the poor and disabled communities through welfare schemes.

M Francis, the District Public Relation Officer also attended the event and praised RF’s persistent efforts. Other attendees included S Ramana Rao, NV Ramana Murthy, Lakkaraju Seshu Kumari, SP Reddy, and many more.

Health outreach

Through quick mobilization and easily accessible medical facilities, Reliance Foundation aims to provide free services to the impoverished sections of society. It provides quality healthcare services with the help of its Mobile Medical Units (MMUs) and Static Medical Units (SMUs which are available in regions like Madhya Pradesh, Mumbai, and Uttarakhand. These initiatives have benefitted the lives of more than 400,000 individuals in Mumbai who have enrolled for the same.

The medical units store patient information on the cloud and plan routine check-ups and programs for various communities. Thorough consultations and state-of-the-art technology help serve the individuals efficiently.

Women and children

Nita Ambani led foundation has extensively participated in awareness programs that benefit women and mothers. This includes camps conducted on themes like cervical cancer, anemia, menstruation, and the important of child immunization.

Through this initiative, the foundation aims to detect anemia at its early stage, prevent malnutrition in women and children and also provide malnourished individuals with nutritive supplements and regular follow-ups.

The foundation celebrated the International Women’s Day by disseminating information regarding the health of women across its rural bases. 11,500 individuals from over 124 villages have benefitted through the RF-organized health camps.


Reliance Foundation conducts comprehensive healthcare programs across the country. Through its monthly programs in Andhra Pradesh, it recently distributed nutritional kits to 100 HIV-positive children.


Reliance Jio’s Digital Payment Service, Jio Money to Benefit Kiranas

July 25, 2016

Reliance Jio is the telecom arm of parent company Reliance Industries (RIL). Its new payment app called Jio Money Wallet is expected to greatly benefit ‘kiranas’ across the country as it would allow them to have a complete record of customer transactions as well as help them in terms of restocking.

Jio Wallet’s pilot run will comprise 1,400 such stores and is set to launch over the next couple of months.

Jio Money Wallet

Jio Money Wallet is designed to enhance the services of ‘kiranas’ and other start-ups based on the former’s business model. It would facilitate seamless digital payments along with maintaining a history of each consumer.

The consumer history service will go a long way towards ensuring that the stores stock the products that are in demand, thereby increasing their profit margins and increasing the efficiency of their stocking systems.

It will also help the stores to modernize their supply chain and enhance the store’s relationship with the distributors. Stores and start-ups making use of this Jio application will have access to supply-chain solutions as well as data analytics.

Benefits to Reliance Jio

Mukesh Ambani led Reliance Jio might be bringing about the greatest Internet revolution in the country by making quality services affordable and accessible to all. It is not only bringing down the costs associated with successful start-ups, but also ensuring that they use Jio’s broadband networks to conduct their payment transactions. Digitization of payments is on the rise, and Jio is taking advantage of the $1 trillion opportunity.

The financial data collected through this application may further be used to acquire loans by the ‘kiranas’ and the distributors from banks.

Jio Wallet’s business model

Once a store is operating the Jio Money Wallet app, a customer can simply walk in and select the list of items to be purchased through the store’s Wi-Fi network. Since the data is accessible by the store owner, the selected items are packed and digitally paid for. Jio Money Wallet also allows the stores to connect to the central distributors for restocking and digitizing their entire supply-chain process.

Tie-up with Federal Bank

The Reliance Jio Money Wallet app has also tied up with the Federal Bank for its wallet service that will enable one-touch direct payments. After its launch, bank customers will be able to conduct multiple and varied financial transactions with one click.

This partnership would allow individuals to complete transactions without refilling their wallets if they are customers of the specific bank. Jio Money Wallet allows bank customers to directly make payments as opposed to refilling their wallets from time to time.


Reliance Jio’s wallet app, Jio Money is a digital payments facility that is set to enhance customer experience and benefit ‘kiranas’. The service is further enhanced due to Reliance Jio’s tie-up with the Federal Bank.

Reliance Jio Launches 4 New Content Applications

July 20, 2016

Reliance Jio is the telecom and digital services arm of Reliance Industries Limited (RIL). As Jio gears up for its commercial launch, it has released four applications, namely Jio Mags, Jio Beats, Jio Play, and Jio News.

Jio Play offers entertainment options to users, Jio Beats allows them to stream music, Jio Mags grants access to several magazines, and Jio News provides timely news and updates.

Jio Play

Jio Play offers more than 300 television channels, with more than 30 HD channels. One of the features that set it apart from the rest is that the app supports 15 languages and covers over 10 genres. The application will allow users to catch up on their favorite shows and provide them with a one week library of content. An industry source said that over the next month, the application would be hosting 60 channels more as certain content deals are still undergoing technical modifications as of now.

Jio Beats

Jio Beats allows users to listen to millions of songs available across 20 Indian languages as well as international music which will be available as high-quality audio files. Wearable devices, Bluetooth speakers, and wireless devices may easily be connected to the application for a seamless content-streaming experience. The application also offers a curated one-touch radio which is free of advertisements.

Jio Mags

Over 5,000 leading magazine issues will be available in the Jio Mags library. The magazine app supports 10 languages and over 15 genres. The application also has several personalization options and may be customized according to the user’s preferences.

Jio News

Jio News is the news application offered by Reliance Jio which will feature content submitted by more than 500 publishers from more than 1600 news sources in 11 languages. Jio News is said to offer a personalized news-reading experience to users which is devoid of any distractions. Articles can be saved for reading offline and users may also clip portions for further reviewing.

Chairman speaks

RIL Chairman and Managing Director, Mukesh Ambani , elaborated on Jio’s digital ecosystem at the 41st Annual General Meeting of Reliance Industries. He stated that Jio will be offering a plethora of digital services which would be entertaining as well as engaging.

He stated that the present television experience will undergo a massive transformation owing to the advanced digitization brought about by Jio’s services. He explained how this move would transfer the power straight into the consumers’ hands.

Smart phone tie-ups

Reliance Jio has partnered with multiple smart phone manufacturers in order to extend its reach in the Indian market. Apart from Reliance LYF smart phones, users can now also avail of Jio services on the purchase of select Samsung models. The trial Jio SIMs grant access to free Jio services for three months.

Apart from the deal with Samsung, a partnership with Apple may soon be on the cards. An industry source stated that the partnership of Jio and Samsung resulted in a sales growth of 15-20% for Samsung smart phone models.


Prior to Reliance Jio’s commercial launch, the telecom operator launched four applications which allow users to access a wide variety of music, news, magazines, and television shows.

Reliance Jio Services to Be Offered on Select Samsung Devices

July 15, 2016

Reliance Jio, the world’s largest start-up has entered into a partnership with leading phone manufacturer Samsung. On purchase of select Samsung smart phone models, buyers will have the option of gaining access to Jio SIM cards and avail Jio’s 4G services in india.

Jio preview

Although the limited preview of Jio’s 4G services was previously available only on its LYF smart phone range, Samsung phone buyers can now also enjoy free unlimited data and voice services for up to 90 days. Additionally, they would also have access to all Jio applications, and HD calling facilities.

Devices on offer

Certain Samsung 4G handsets which are compatible with the FDD-LTE Band 3 qualify to offer users a Jio 4G experience. Some of them include the Galaxy Note 4, Galaxy Note Edge, Samsung Galaxy A5, and Galaxy S7 Edge.

After purchasing any of the Samsung devices associated with the offer, buyers have to download the MyJio application available on Google Play. Following this, the buyers will find a ‘Get Jio SIM’ option.  On clicking the option, a bar-coded coupon will be generated.

The process

The barcode generated is non-transferrable and also comes with a limited validity period. Users have to submit any one proof of identity and proof of address for the verification process.

Customers may head to the nearest Reliance outlet which will issue them a Jio SIM card upon the successful submission and authentication of all documents. Buyers may then activate the ‘Preview Offer’ from the MyJio app, and access all the services.

Extended warranty

Installing the LYF Care application on LYF smart phones offers enhanced security to users as it provides them with an extended warranty even after their devices’ manufacture warranty expires. It also grants them access to a plethora of services like the support guide, and customer support options.

Upon downloading the LYF Care application, users have to register their devices with the help of the invoice of purchase. As soon as the manufacturer’s warranty period expires, the LYF Care warranty would be applicable.

Details of warranty

Reliance LYF is one of the only smart phone brands to extend the warranty period. However, this is not extended to any of the phone’s accessories, including the phone charger.

The warranty would be applicable on all LYF phones which are available in LYF mobile price of Rs. 4,000 to Rs. 20,000. The company recently offered heavy discounts on its FLAME series, this move of announcing a dip in LYF mobile price has ensured that users can purchase LTE-enabled FLAME handsets at an affordable price of Rs. 2,999 each and launched two new cellular models, LYF WATER 4 and LYF WATER 6.


The LYF WATER 4 variant offers a 5-inch display screen with 720p resolution. Operating on a 1.2 GHz quad-core processor, it offers users a seamless experience .It also has a 13-megapixel rear camera enabled with LED flash and FHD-recording feature.

LYF WATER 4 runs on Android Lollipop and is currently available only in the color white. It runs on a 2,920 mAh battery that can last an entire day. The device also has several inbuilt Jio applications for an enhanced 4G experience.


Reliance Jio partners with Samsung smart phone brand in order to expand the preview of Jio services.

Reliance Jio: An Emerging Telecom Service Provider

July 13, 2016

Reliance Jio services are currently in their beta phase of testing and analysts continue to predict the date of its commercial launch, which is expected to happen later this year. The company has already rolled out its data and voice calling services to a certain extent.

Reliance Jio is leading in terms of pan-India spectrum purchases and will soon offer 4G services on LYF’s LTE-enabled devices.

Jio services

Customers can avail of free Jio services on the purchase of a LYF handset for 90 days. Available as a restricted preview currently, users can truly enjoy Jio services only after registering on the official website,

Post registration, individuals would receive a code that would grant them access to all of Jio’s add-on services and content streaming platforms. This code not only comes with an expiry date but also cannot be shared or transferred. On average, Reliance Jio’s   speed test on its 4G network saw a download speed of 6 to 10 MBPS.

LYF smart phones

WIND 5 and WIND 6 are priced at Rs. 6,599 and Rs. 5,999 respectively and allow users to experience seamless data calls. They also boast of an HD 5-inch display and a powerful 8 MP rear camera. LYF’s EARTH 1 and EARTH 2 are its premium range of smart phones and retail at a price of Rs. 15,000 and above.

LYF cellular devices are available at Reliance Digital Stores and Digital Xpress Mini Stores. The large distribution network has helped Reliance LYF to become the fifth- largest Indian smart phone brand in terms of sales.

Devices on discount

LYF smart phones are available across a wide price range starting from Rs. 4,000 up to Rs. 20,000. In order to increase the Indian public’s accessibility to quality smart phones that also support 4G services, Reliance announced discounted rates for several LYF devices.

This move of announcing a dip in LYF smartphone price has ensured that users can purchase LTE-enabled FLAME handsets at an affordable price of Rs. 2,999 each. In addition to their specifications, all LYF handsets come with a free Jio SIM card packed with free data services for a three-month period.

Jio’s pilot launch

In its test phase, Jio witnessed a monthly usage of over 13 million GB across the country. The pilot launch of Jio invited Jio’s employees, major stakeholders, associates, relatives, and friends to use the service. Jio’s pilot launch led to 7,000,000 individuals consuming data of around 13 million GB with each user consuming an average of 19.2 GB. A company source stated that Reliance has invested almost 34,000 crores towards its telecom venture.


Reliance Jio is gearing up for its commercial launch which is expected to take place in late 2016. Currently, certain LYF handsets are available at discounted rates along with a Jio SIM card that offers users unlimited services for three months.

Reliance Jio Offers LYF Smart Phones at 25% Discounted Rates

July 11, 2016

Select variants under Jio’s LYF brand are now available to subscribers at discounted rates. Along with the 25% concession, the phones also come with a two-year warranty period, and Jio’s free 4G services for three months.

Discounted models

LYF FLAME 2, LYF FLAME 4, LYF FLAME 5, and LYF FLAME 6 are some of the smart phone devices available under this discount offer. The FLAME sub-series was initially priced at Rs. 3,999, but a few of its models are now available for purchase at only Rs. 2,999. Six LYF devices are being offered at discounted rates, three of which are available for a high discount of Rs. 1000. The offer includes LYF’s WATER 2 and WIND 6 variants.

Additional benefits

Along with the reduction in costs, the phones are equipped with a two-year warranty period as opposed to the general one-year period offered by most smart phone brands. Buyers also have access to Jio’s free unlimited voice and data services, through a Jio SIM card for a three-month period.

Jio SIMs

Earlier, Jio SIM cards were available only through the referral invites but can now be acquired through the company’s website, Users who receive a free SIM with their LYF devices must understand that the SIM card is locked to the smart phone for the initial three months during which they may enjoy free data services. With the rising demand for data services, Jio’s 4G in India service is expected to encounter a highly rewarding phase with increasing subscribers opting for this network.

Third-largest seller

A report by Cyber Media Research and Services Ltd. states that LYF was the third-largest mobile phone seller in the March quarter. The brand ranked third among 41 brands, garnering a market share of 12.6%. By April 2016, the brand’s smart phone sales had already crossed the 1.5 million mark.

Distribution network

Sunil Dutt, President of Devices at Reliance Jio, stated that their success is enhanced due to their distribution network, which is the largest in the country. He explained how Jio benefits from having partnered with over 1,200 distribution associates.

LYF smart phones are sold through Reliance Digital stores, the official website, and Digital Express stores. Reliance owns over 3,245 stores of which almost 1,748 include Reliance Digital, Digital Express Mini, and Digital Express stores.

LYF mobile retailers

Reliance Jio, the world’s largest start-up has also tied up with multiple mobile retailers and e-commerce platforms. Some of the mobile retailers include Big C Mobile, Sangeetha Mobiles, Poorvika Mobiles, and Lot Mobiles. LYF devices can also be purchased from online shopping portals like Flipkart or Amazon.

Future plans

In addition to offering smart phones and smart television sets, Reliance intends to also manufacture tablets, cameras, electronic wearable devices, and dongles. The company’s television sets would also serve to expand the reach of Jio’s content services.


Six LYF devices are being offered with 25% discounts. Additionally, the phones come with free Jio data and voice services for three months and a two-year warranty period. Having sold 1.5 million devices by April, LYF became the third-largest seller of LTE-enabled 4G devices.

Reliance Jio to Create an Impact on the Telecom Industry

July 7, 2016

Mukesh Ambani-led Reliance Jio is offering data packs and smart phones at highly discounted prices. Cellular devices like LYF FLAME 4, FLAME 5, and FLAME 6 are now being sold for Rs. 2999, at a discount of Rs. 1000.

Smart phone discounts

According to a Gadget 360 report, LYF devices are being offered at highly affordable rates to attract customers. LYF mobile price is Rs. 3499 for FLAME 2 with a hefty discount of Rs. 1300. LYF WATER 2, WIND 6, and FLAME 2 are the other devices that are rapidly selling out. The handsets cost Rs. 9499, Rs. 5999, and Rs. 3499 respectively.

Reliance’s telecom background

Mukesh Ambani, CMD of Reliance Industries, had revealed the pricing strategy of Reliance Infocomm in 2002. Not only did it give tough competition to rivals in the telecom industry, but also earned the company over a million subscribers in the first ten days itself. Compared to the high incoming and outgoing call rates offered by other providers, Reliance Infocomm had offered plans of 10 paise/15 seconds along with free incoming and value-added services.

Present scenario in the telecom industry

Although the competition between telecom operators in the past was regarding call rates, the present scenario portrays a battle to offer efficient data services. India is rapidly growing in terms of internet penetration and competitors too are improvising to offer better plans with higher speeds.

Although Reliance Jio has not yet launched its data services commercially, once full-scale operations commence, it will offer data services at reasonable rates starting from Rs.300.

Jio’s infrastructure

In order to provide seamless voice and data services, Jio signed an agreement with Bharti Airtel which will enhance its infrastructural support. This would enable Jio to increase its data capacity through the Bharti Airtel-owned i2i submarine cable. Jio also has ample access to spectrum in 22 telecom circles across the country.

CDMA users of Reliance have been offered an upgrade to the Jio 4G network using a Jio SIM. Additionally, one can also avail of a Jio SIM through the employee referral program, or by purchasing a LYF smart phone. 

Access to spectrum

Mukesh Ambani attained Infotel Broadband Services in 2010 for Rs. 4800 crore. It is one of the leading companies to have acquired spectrum on a pan-India level. Jio has also signed deals with Reliance Communications for spectrum-sharing as well as trading.

The company has also become part of an international alliance. The alliance includes telecom players like Telekom Malaysia, Omantel, Vodafone Group, Dialog Axiata, and Etisalat. This will help connect India globally, with the help of the Bay of Bengal Gateway (a submarine communications cable)

Jio’s offerings

Reliance Jio aims to distinguish itself from competitors by offering various services ranging from high-speed data facilities, voice calls assisted by LTE technology, to content streaming applications.


Prior to the commercial launch, Reliance Jio is offering LYF smart phones at discounted rates. It will also offer voice and data service packages starting at Rs. 300.

Reliance Jio’s Marketing Strategy for LYF

July 4, 2016

Reliance Jio’s LYF brand has helped the conglomerate garner a large share in the smart phone market. The brand is now set to make a further impact with its newest variant, the EARTH 2, which was recently launched at a price of Rs. 19,999.


LYF EARTH 2 is a premium device which boasts of superior technology, a sleek exterior, and unique features like its voice-controlled camera. It is the latest addition to LYF’s Elements Collection which includes phones sold under categories like WATER, WIND, EARTH, and FLAME.

Launch strategy

In order to ensure the popularity of EARTH 2, Reliance Retail has constructed a comprehensive marketing campaign. Right from a television commercial (TVC) featuring Priyanka Chopra, to the accompanying signature tune of ‘Ring Ringa’, the promotions is working their magic on customers. The commercials will also be aired on various radio and digital platforms as well.

LYF smart phones

LYF 4G phones are available for purchase within the range of Rs. 4,000 to Rs. 20,000. The brand has been promoting all its variants across several media channels and platforms.  A number of research reports even stated that LYF was India’s fifth-largest smart phone provider. With regard to the sale of LTE-enabled phones operating on 4G networks, LYF owns a market share of 12.6%.

Launch of LYF

The launch of the brand was done on a massive scale, amidst the presence of the entire Ambani family, and celebrities like Shahrukh Khan. The brand’s launch also saw Bollywood stars like Nargis Fakhri taking to social media to compliment LYF’s packaging and superior features.

Jio services

Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Distribution channels

So far, LYF has witnessed the sale of more than 1.5 million devices till April 2016. The phones are sold through various Reliance stores like Reliance Digital and Digital Express. Additionally, customers may also purchase LYF devices from the brand’s website, The company has 3,245 stores of which 1,748 stores include Reliance Digital, Digital Express, and Digital Express Mini outlets.

Promotions and partnerships

The brand kick started its media campaign with a #CaptureYourLYF contest on social media following the launch of EARTH 1. The contest garnered a highly positive response, and LYF backed the promotions further by partnering with the Lakme Fashion Week 2016. Manish Malhotra’s collection at the event was inspired by LYF’s Elements Collection comprising EARTH, WATER, WIND, and FLAME.

LYF also associated itself with three IPL teams – Mumbai Indians, Rising Pune Supergiants, and Royal Challengers Bangalore. Indian cricket players like Mahendra Singh Dhoni, Virat Kohli, and R Ashwin were roped in along with actor Kangana Ranaut for its ‘LYF Dekho LYF Jaisi’ campaign. The brand also partnered with the 2016 Filmfare Awards to extend its consumer reach.

The launch of Jio’s network services are expected to further increase sale of LYF devices. Currently, LYF is participating in large-scale promotions across all media platforms to create an impact in the market.


Reliance Jio’s   latest smart phone addition is the LYF EARTH 2 priced at Rs. 19,999.  LYF has a 12.6% market share.