Reliance Jio Collaborates with Flipkart for Sale of LYF Devices

Reliance Jio is an emerging brand in the Indian telecom sector. The services offered by the company include high-speed 4G data packages, VoLTE calling services, and a host of content platforms. To compliment these services, Jio has launched a range of 4G-compatible devices.

Reliance Jio’s LYF smart phones are available across varied price bands to suit every budget. The brand’s main target audience remains customers between the ages of 15 and 30. Jio has sold several LYF devices and the response it has received is immensely positive.

Recently, the company implemented another marketing strategy to expand its consumer reach by collaborating with online shopping portal, Flipkart.

LYF devices for sale on Flipkart

Following the tie-up between LYF and Flipkart, the e-commerce brand put up two LYF smart phones on sale, namely WIND 3 and FLAME 8.

LYF WIND 3 boasts of premium features like an internal storage amounting up to 16GB and a sleek 5.5-inch HD display. The device functions on a Snapdragon processing system and includes the dual-SIM feature. Furthermore, it has a long-lasting 2,920 mAh battery and a superior 8MP rear camera. The WIND 3 model costs Rs. 6,999.

The FLAME 8 is built to last with a stylish 4.5-inch display and a durable 2100mAhh battery. The device is packed with an 8GB ROM that may be expanded with the help of a microSD card. It provides excellent picture quality with its 8MP rear and 5MP front cameras. The phone is powered by an efficient Snapdragon 210 Processor and is priced at Rs. 4,199.

Reliance Jio’s affordable 4G LYF handsets

The Vice President of the Mobile segment at Flipkart, Mr. Ajay Yadav stated that the collaboration could boost both the companies’ goals to expand the reach of 4G in India. Moreover, the e-commerce brand is already responsible for around 60% of the smart phone devices that sell in the country.

Preview offer with LYF smart phones

The sale of the WIND 3 and LYF FLAME 8 smart phone models will also make it possible for Flipkart to give its customers an experience of the high-speed Jio 4G services. These facilities come under a preview offer that entails services like free unlimited calls and internet facilities for three months.

An IDFC Securities analysis recently attributed the success garnered by Jio to its HD voice features, engaging applications, and superior network coverage even in remote areas of India. A Cyber Media Research and Services report confirmed that LYF ranks as the third-largest smart phone brand with respect to sales made during the March quarter, garnering it a market share of 12.6%. The brand has a range of devices under its Elements Collection that includes FLAME, EARTH, WATER, and WIND which are available between the price bands of Rs. 5,490 to Rs. 19,999.


Reliance Jio ties up with e-commerce brand Flipkart for selling LYF smart phones. Currently, LYF WIND 3 and FLAME 8 are available for purchase on the online shopping portal.


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