Reliance Jio Sets a New Target of Acquiring a 250 Million Subscriber Base

Mukesh Ambani led Reliance Jio, the telecom operator managed by Reliance Industries Limited (RIL) launched its 4G services in September 2016. Owing to the encouraging response received by the digital service provider during its welcome offer, Reliance Jio has revised its plan with regard to the subscriber base.

Targeting a user base of 250 million subscribers, Reliance Jio will soon become the second-biggest Indian operator on achieving the same. The company is gearing up to invest a large amount in order to expand its network capacity. This may even lead to further tie-ups and associations with other companies.

Reliance Jio’s network

Presently, the world’s largest start-up has the ability to serve 100 million wireless broadband users along with 20 million fiber-to-home customers. The company is in talks with several companies that would help in its expansion strategy, including a leading phone manufacturer. The smart phone manufacturer has been working in association with Jio to set up 48,000 telecom towers to add to Jio’s current tally of 1.3 lakh towers. Currently, Jio’s over 5 million subscriber base is increasing rapidly which is leading a high amount of traffic to the telecom operator’s network.

Data usage

On average, Reliance Jio users utilize up to 26GB of data every month, although the average is increasing rapidly. The network operator expects the numbers to rise further once its fiber-to-the-home (FTTH) broadband services commence. The service is being tested in the two cities of Mumbai and Delhi. The tariff plan prices are expected to start from Rs. 500. The additional users that Jio intends to bring onboard are partly the reason behind the company’s expansion strategy.

Reliance Jio’s plan is to increase its transmission speed from 2TBPS to 250TBPS (TBPS refers to terabits per second). Compared to the industry average of 1GB per month, Jio is raking in 26GB monthly with respect to average data usage.

JioFi devices

Mukesh Ambani owned Reliance Jio introduced a new JioFi 4G hotspot device which is priced at Rs.1, 999. Retailing at the same price as the JioFi 2 device, this smart device boasts of an OLED display and a larger battery. This device is currently available across a limited number of cities.

Larger in size as compared to the JioFi 2 device, its front panel displays the battery percentage, the Wi-Fi icon, and the Jio 4G network bars. It also sports a notifications bar in the display panel. The new JioFi device comes with a matte finish which ensures it is protected from scratches.

Specifications

The new JioFi device has an inbuilt 2,600 mAh battery as compared to the earlier 2,300 mAh one. Offering up to five hours of continuous data usage, this device also offers a microSD card slot for storage up to 32GB. It enables HD voice calling through the JioJoin application. This device allows users to connect up to 10 devices to the portable hotspot.

Summary

Reliance Jio reconsiders its user base strategy based on the positive response received on its welcome offer. The company now plans to acquire 250 million subscribers.

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