Archive for December, 2016

Reliance Digital Launches the Affordable LYF WATER 3 Smart Phone

December 28, 2016

Reliance Digital has so far launched a number of LYF smart phones under its elements series, which includes EARTH, WATER, WIND, and FLAME. The devices have been available across a diverse price range to cater to a wide audience. The recent smart phone launched under the brand LYF is the WATER 3. This device is available at an affordable price of Rs. 6,599. Users can purchase this smart phone from the online shopping portal, Flipkart. Since this device is available with a Jio SIM card, individuals who purchase it will also be able to enjoy the Jio Happy New Year Offer. This offer gives users the benefit of experiencing free data and app services till March 31st, 2017.

Performance of WATER 3

The LYF WATER 3 is a sleek device. It is a 5.5-inch smart phone with superior build quality. It comes with a high-definition (HD) display, which includes a pixel resolution of 1280 X 720. It runs on a Qualcomm MSM8939 Octa-Core processor. Combined with Adreno A405 3D GPU, it operates at a speed of 1.5 GHz. The device has an internal storage capacity of 16 GB, which can be expanded up to 32 GB. It also has a sizeable 2 GB RAM.

Specifications of the device

In terms of camera quality, the LYF WATER 3 is able to provide high-resolution pictures with its 5-megapixel front camera and 13-megapixel rear camera. The device is powered by a durable 3,000 mAh battery. It can offer up to six hours of talk time. The operating system of the smart phone is Android 5.0 Lollipop. WATER 3 has a number of connectivity options, such as Bluetooth version 4.1, GPS, 4G VoLTE feature, Wi-Fi 802.11b/g/n, and dual-SIM support.

Other offerings by Reliance Digital and Reliance Jio

The LYF WATER 3 is one of the best devices in the budget category. Reliance Digital has also launched smart phones like the EARTH 2, F, FLAME 7, WIND 7, and much more. All these devices are designed to meet the specific needs of customers and come with a budget-friendly price tag. Additionally, Reliance Jio, the telecom arm of Reliance Industries Limited, intends to launch a range of feature phones. These devices will be compatible with the 4G-VoLTE technology. The aim of the company is to extend its reach to rural areas and make 4G services available to a large number of people. The phones will not have a touch screen like regular smart phones. However, the design and build quality of these feature phones are expected to make them look appealing.

Mukesh Ambani led Jio’s high-speed data services have received an overwhelming response from millions of users across India. Recently, the telecom company also surpassed 50 million users. The free welcome offer and the Jio Happy New Year Offer are among the main reasons for Jio’s success.


Reliance Digital introduces new smart phone, WATER 3, under the brand LYF.


LYF WIND 7S – The Latest Addition to the Range of 4G-LTE LYF Smart Phones

December 23, 2016

Reliance Jio’s services have created a large-scale impact on the telecom industry. The brand known for its affordable yet high-speed 4G-LTE services is also emerging for its exclusive range of LYF smart phones. The most distinct quality of this smart phone brand is its pricing, which is targeted at a diverse audience. Among the range of LYF smart phones, one of the recently launched devices is the LYF WIND 7S.


This smart phone is budget-friendly and priced at Rs. 5,699. Customers who buy the device will receive a complimentary Jio SIM card. This will enable them to avail of the Jio Happy New Year Offer. As per this offer, individuals can enjoy unlimited free data, voice calling facilities, and a host of Jio applications till the end of March 2017.

Specifications of the device

Before unveiling the WIND 7S, Mukesh Ambani Jio had launched two devices, namely the LYF WIND 7 and WIND 7i. These two devices have a few features that are similar to the newly launched WIND 7S. The latter, however, is an upgraded version. The WIND 7S comes with a sleek 5-inch display. The screen is resistant to dust and scratches because of the Asahi Dragontrail Glass that protects it. Despite the reasonable price, users can rest assured of the device’s performance because of its Snapdragon 210 Quad-Core processing system. It operates at a speed of 1.13 GHz and is combined with Adreno 304 GPU. The device is also apt for multitasking since it has a sizeable 2 GB RAM. Additionally, it comes with an internal storage capacity of 16 GB. The operating system of the device is Android 6.0.1 Marshmallow. The phone is also powered by a 2,250 mAh heavy-duty battery, which offers 4G talk time of approximately nine hours and can last on standby mode for 180 hours.

Camera features and connectivity options

Users can easily capture high-quality pictures, owing to the device’s 5-megapixel front camera and 8-megappixel rear camera. There are also a number of camera features including Pro Mode, Face Detection, HDR, and Creative Filters. The device is offered with manufacturer’s warranty of two years. It also comes with the Voice over Long Term Evolution (VoLTE) feature, which allows users to make High Definition (HD) voice calls. Besides offering dual-SIM support, the device entails a range of connectivity options like Wi-Fi 802.11 b/g/n, USB OTG, Bluetooth 4.0, MicroUSB 2.0 port, and 4G. The device is lightweight and easy to grip, with dimensions of 143.5 x 72 x 8.7 mm.

Individuals can buy the device from any Digital Xpress or Reliance Digital store. It is available in variants of blue and black. The device is also expected to be offered on, Reliance Jio’s official digital shopping portal. All devices by Jio are currently eligible for the Jio Happy New Year Offer, which will enable customers to harness the full power of data.


Reliance Jio launches new LYF smart phone, Wind 7S, with upgraded features.

Features and Jio Applications Available on the LYF F1 Device

December 19, 2016

Reliance Jio’s smart phone and 4G service offerings have been expanding and satisfying customers ever since their launch. Mukesh Ambani led LYF is one the best 4G-LTE smart phone brands in the market offered by Jio. This brand has handsets available across varying price segments to reach out to a wider audience. One of its best-selling smart phones is the LYF F1, which is available with a free Jio SIM card. It costs Rs. 13, 999 and users can purchase the device from any Reliance Digital store.

About LYF F1

The LYF F1 is a sleek device. Its exterior is made of a plastic frame, which gives it a light-weight quality. The design of the F1 offers optimum grip, with a pockmark-textured rear cover. The screen is minimalistic and it does not have any physical keys. The right side of the device has the volume rocker and the power button. The left part has been set aside for the MicroSD slot and SIM card trays. It also has a Micro-USB port at the bottom and a 3.5mm audio jack at the top. The F1 has a 5.5-inch high-definition display that is protected by Corning Gorilla Glass. It also delivers in terms of touch sensibility and display quality. The device is suitable for multi-tasking since it comes with 3 GB RAM and functions on Android Marshmallow 6.0.1. It scored 47,562 points on one of the popular Android quality-testing apps, AnTuTu.

Features of LYF F1

Users have the option of altering incoming calls on the basis of ambient sound or by using the flip to mute gesture. Video features of this device are also highly impressive. Users can enjoy two videos simultaneously; or the Smart Play feature of the phone causes a video to pause when users tilt their heads away from the screen. The LYF F1 has a 16-megapixel rear camera, which offers excellent picture quality. The autofocus feature of the camera ensures that pictures do not turn out blurred. It also has an 8-megapixel front shooter. The F1 has camera features like Multiple Focus, Chroma Flash, and Refocus. Video recording is also convenient with the device’s video stabilization feature. The device has a powerful 3200 mAh battery, which charges well with the adapter provided.

Specifications of LYF WATER 9

The LYF WATER 9 is another handset launched by Jio and costs Rs. 8,179. The highlights of this device include a 1.3 GHz Octa-Core MediaTek MT6573 processor, 13-megapixel rear and 5-megapixel front cameras, and an internal storage of 16 GB. The handset supports the dual-SIM feature. It functions on the operating system Android 5.1. The LYF WATER 9 has a large 5.50-inch display and a lasting 2800mAh battery. The device even has sensors like Accelerometer, Compass Magnetometer, Ambient light sensor, and Proximity sensor.

Currently, all LYF smart phones are offered with the Jio Happy New Year Offer. The SIM cards offered with the devices allow users to enjoy free unlimited data, voice, and app services till the end of March 2017. The plethora of premium applications are already pre-installed on these devices, thereby offering users convenience.


The LYF F1 and WATER 9 devices are available with the Jio Happy New Year Offer and come with a host of premium Jio applications.

Reliance Brands Partners with Swiss Luxury Brand Bally

December 16, 2016

Reliance Brands, the subsidiary of Mukesh Ambani led Reliance Industries Limited (RIL), recently collaborated with Swiss luxury brand, Bally on a joint venture. This agreement will enable marketing as well as distribution rights for Bally in India. The two companies are also keen on launching a store at New Delhi in 2017. Additionally, they plan on expanding the reach in future across cities like Chennai, Kolkata, and Mumbai.

Joint venture

The store, which is slated to open in New Delhi, is considered to be a part of Bally’s international expansion project. The brand has already made its presence felt by introducing two flagship stores in Rodeo Drive, Los Angeles and Ginza, Tokyo in 2016. A statement that was released said that the upcoming year will witness the opening of two more stores in China World Mall, Beijing and Madison Avenue, New York.

Brand expansion plans

The CEO of Bally, Frederic de Narp expressed his elation at the joint venture. He stated that along with Reliance Brands, Bally is creating a roadmap to facilitate its growth in major Indian cities like Kolkata, Mumbai, New Delhi, and Chennai. He added that consumers in India are discerning while selecting luxury products and appreciate the craftsmanship as well as quality that go into manufacturing the same. Bally, he believes is equipped to meet these specific demands of Indian customers. CEO and President of Reliance Brands, Darshan Mehta also expressed his views on the joint venture. He stated that it was a matter of pride to collaborate with the second oldest luxury brand in the world. Bally, according to him is the epitome of heritage and Swiss quality, with a contemporary and unique design ethos.

Mumbai Indians apparel by Diesel

Reliance-owned IPL team, Mumbai Indians, has signed a deal with Diesel, an Italian fashion brand. This will entail creating a line of limited apparel for fans of Mumbai Indians. Renzo Rosso, Diesel’s Founder launched an exclusive range of jackets, denims, t-shirts, sweatshirts, as well as accessories like caps and suspenders in Mumbai. The owner of Mumbai Indians team, Nita Ambani and the team’s captain, Rohit Sharma were also present at the launch. The apparel line by Diesel will have an indigo and gold colored Mumbai Indians branding on it. Nita Ambani spoke about the partnership stating that Mumbai Indians has emerged as the first team in India to partner with such a renowned global brand. She added that this partnership has been a turning point for Mumbai Indians, making it gain recognition as the partner of one of the most sought-after international brands. Nita Ambani also revealed that the move will help the team reach out to fans across the world.

Diesel considers the partnership as the right opportunity to associate with cricket, which is the most popular sport in India. The limited edition collection includes 32 products, which fans can purchase from 11 stores across India. The line of apparel will also be available in countries like Australia, South Africa, and England where cricket is popular. Diesel will promote the apparel range across two seasons and unique styles will be launched in both the seasons.


Swiss luxury brand Bally and Reliance Brands collaborate on a joint venture. Diesel will launch exclusive Mumbai Indians apparel across 11 stores in India.

Google Play Features Jio Apps on its Top Ten Free Applications

December 12, 2016

The Digital India initiative by the Indian Government was accepted as a welcome change. As per this initiative, Prime Minister Narendra Modi intends to digitize India and empower the citizens of the country. Telecom companies like Reliance Jio have joined hands with the Indian Government to support this movement. Mukesh Ambani led Jio, ever since its launch took the responsibility of providing affordable 4G services to customers. The first step in this direction was introducing the Jio Welcome Offer. This offer managed to add to the brand’s customer base by providing users with unlimited free data services and a suite of applications for three months. Additionally, Jio marked the revolution in the telecom sector by completely eliminating the costs associated with voice calls in the country. After the validity of the Jio Welcome Offer ends,  the company will be extending the same services under the Jio Happy New Year Offer until the end of March 2017.

Popular Jio apps on Google Play

Apart from the positive response that Jio’s high-speed 4G services have been garnering, its range of applications has also managed to capture the attention of customers to a large extent. Some of the Jio apps have been ranked high on the Google Play Store. Post Jio’s launch, MyJio has been the leading app on Google Play. Apart from this app, Jio4GVoice, JioTV, and JioCinema have also been listed among the top 10 apps on Google Play store. The MyJio app has so far witnessed about 50 to 100 million downloads. This high download rate, though, does not come as a surprise since Jio has an impressive customer base of more than 52 million users. The application also received around 7, 14,000 ratings on Google Play.

Jio app rankings

Among the list of free apps available, Jio4GVoice is the third leading app on Google Play Store. The app encompasses features like 4G video and voice calling. Users who do not have 4G-enabled devices can also use this app seamlessly. To avail of this facility, a user’s 3G or 2G smart phone must have a connection to the Web through Jio hotspot or a JioFi device. A user will then be easily able to engage in high definition (HD) video and voice calling facilities. Additionally, users with non-VoLTE 4G devices can also try this app, simply through a Jio SIM card. The Jio4GVoice app has received a rating of 4 stars and has recorded around 10 to 50 million downloads since its launch.  Moreover, JioTV and JioCinema apps rank at fourth and tenth positions on Google Play respectively.

A spokesperson of Jio stated the positive response that Jio apps have been gaining, which according to him is clearly evident in the download rate of the apps. He added that the company is also working towards introducing many such digital solutions to Indian customers. The spokesperson further said that the increase in the number of downloads explains that people are soon embracing the digital movement unfolding in the country.


Reliance Jio’s apps reach to the top ten free applications list on Google Play.

Merchants Can Receive Payments through the JioMoney Merchant App

December 6, 2016

India is rapidly transforming into a digital nation and emerging brands like Mukesh Ambani led Reliance Jio are paving the way for the same. The telecom brand, although a new entrant in the market has largely contributed to the Digital India program initiated by the Indian Government. One of Jio’s main motives is to digitize the economy and Mukesh Ambani considers the government’s demonetization move as the first step towards this.

Easy transactions on Jio’s wallet apps

Jio is already introducing customers to digital payment methods through the JioMoney application. The app has received an overwhelming response, considering its extensive customer base.  Very recently, the brand also launched the JioMoney Merchant app. This application will make it possible for retailers associated with Jio to receive payments made by customers on the JioMoney app. It also serves the function of allowing merchants to complete supplier transactions. The app will digitize all transactions, be it at ticket counters or even shops. The JioMoney and the JioMoney Merchant app both operate when linked to a bank account, debit card, or credit card. Money can also be sent from either of these accounts to a user’s bank account.

Efforts to digitize India

Jio aims to tie-up with more than 10 million merchants across different businesses. It intends to tap into 4 lakh villages and 17,000 towns across India through these applications. Additionally, Jio is also on its way to installing micro-ATMs that function on an Aadhar card-based system to facilitate digital transactions across different places.

Jio Payments Bank Limited

But, Reliance Jio does not intend to stop at digital wallet apps only. The company, together with leading banking company State Bank of India will be launching Jio Payments Bank Limited. Reports by IE confirmed that the banking venture received approval in September, 2015 from the Reserve Bank of India. The venture is expected to develop to a large extent owing to Jio’s extensive user base as well as SBI’s large-scale reach in the country. Jio Payments Bank has seven members as part of its Board of Directors. This team also includes Manju Agarwal, H Srikrishnan, Rajendra Kumar Saraf, Manisha Girotra, and Sethurathnam Ravi, among others. All these members have an extensive knowledge of the banking sector and have been affiliated with some of the most renowned companies in the country.

Chairman and Managing Director of Reliance Industries Limited (RIL), Mukesh Ambani also announced that RIL’s telecom arm will be launching the Jio Happy New Year Offer. This offer is slated to be an extension of the previous welcome offer and will be active till the end of March 2017. Current as well as new Jio users will be able to avail of free data, calling, and application services till this period. The offer is also expected to raise the competition in the telecom industry because of Jio’s free services.


The newly launched JioMoney Merchant app will allow merchants to accept product payments made by customers from the JioMoney app.

The Jio Happy New Year Offer Set to Grant Users Free Jio Services till the 31st of March, 2017

December 2, 2016

Reliance Jio’s commercial launch set off a revolution in the telecom industry, bringing both high-speed and affordable 4G services to Indian customers. One of its noteworthy promotional strategies entailed the Jio welcome Offer, which managed to draw in a large number of users on the carrier’s network. Since this offer received a phenomenal response, the company will now be introducing another one of its kind, called the Jio Happy New Year Offer. The announcement regarding the same was made by Reliance Industries Limited (RIL) Chairman, Mukesh Ambani. This scheme will allow both existing as well as new Jio customers to avail of data, calling, and app services till the 31st of March, 2017.

Jio Happy New Year Offer

Post the 4th of December, customers who subscribe to Jio will be eligible for the Jio Happy New Year Offer. This offer will succeed the Jio Welcome Offer that is scheduled to expire on the 31st of December. Individuals who are currently availing of the Jio Welcome Offer will instantly be granted access to the new offer from the 1st of January 2017. They will not have to engage in any sign-up procedure to avail of the new offer. Users can then continue to enjoy the benefits of the free offer till the 31st of March. The only difference users will witness is the FUP limit which will be set at 1GB per day in the new offer as compared to the earlier 4GB per day that was set under the welcome offer.

Difference between the Jio Welcome Offer and the new offer

One of the distinguishing factors between the welcome offer and the Jio Happy New Year Offer is the latter’s revised Fair Usage Policy (FUP) limit. This scheme will allow both existing as well as new Jio customers to avail 1 GB of free data. This disproportionate consumption of data had resulted in network congestion. He added that in order to combat the same, the Jio Happy New Year Offer has introduced a FUP limit of 1 GB per day, which will offer seamless connectivity to users. Individuals, who reach the limit of 1 GB per day, will then experience Internet speeds of up to 128 Kbps.

The Jio Happy New Year Offer will also grant unlimited access to Jio’s premium applications. These include live TV streaming, music streaming, news and magazine browsing, cloud storage facilities, wallet services, and much more. Post the expiration of the Jio Happy New Year Offer, customers will only have to pay for data subscription, that too at economical rates. Services like voice calls and messaging services will remain free even post the offer expires.


After the Reliance Jio Welcome Offer, Jio is now gearing up to extend its free data, calling, and app services to customers through the Jio Happy New Year Offer.

Reliance Jio’s Significant Role in India’s 4G Revolution

December 1, 2016

According to a recent analysis by the International Data Corporation (IDC), India will play a crucial role in the industry of 4G services. According to current estimates, Jio will sign up approximately 1000 subscribers. The International Data Corporation believes that Jio has made a revolutionary move by distributing 4G SIM cards for free and launching a line-up of economical 4G-LTE smart phones in the market.

Jio’s impressive performance

With regard to the same, Associate Research Director at a department of IDC, Melissa Chau spoke about Jio’s phenomenal performance and how it has impacted the market with its high-quality yet low-cost services, which include both 4G facilities as well as LYF smart phones.

Rapid customer growth

Reliance Jio officially launched on the 5th of September, 2016. To meet the extensive demand for its SIM cards, the company introduced the seamless e-KYC procedure that only requires users to furnish their Aadhar card to get access to a Jio SIM. This process ensured faster SIM activation around 3,100 towns and cities in India. The Jio Welcome Offer is complimentary with any Jio SIM card and allows users to experience free messaging, voice or video calls, data, and a range of applications till the end of 2016. This marketing strategy by Jio has left many incumbent operators unsettled, because of which many have had to cut down prices of tariff plans to retain their customers. However, Reliance Jio is maintaining a steady inflow of customers and very recently the telecom operator went beyond the set expectations by acquiring more than 50 million users on its network.

JioChat promotional offer

Mukesh Ambani led Reliance Jio has devised yet another way to expand its customer base for one of its applications, JioChat. The strategy involves offering free movie tickets and JioFi 4G hotspot devices to users who successfully invite their acquaintances to try out JioChat. This was done by sending across notifications to customers regarding the same. The validity of this promotional offer is from the 28th of November to the 4th of December, 2016. As per the offer, users who manage to invite 5 friends are liable to receive movie tickets for two, while those who come under the top 5 category for inviting the most number of people will stand a chance to win JioFi 4G personal hotspot devices. The JioChat app being promoted has features like messaging, voice and video calling, and group calling facilities.

With respect to Jio’s growing customer base, several reports have suggested that the carrier is now leading in terms of its user base. It managed to achieve this in only three months post its commercial launch. In retrospect, rival players took more than 10 years to build the same customer base built by Jio in only a few months, which is commendable. To accommodate more customers on its network, Reliance Jio is expected to further develop its infrastructure.


IDC reports suggest that Reliance Jio is the key to the 4G revolution across India.