Reliance Brands Partners with Swiss Luxury Brand Bally

Reliance Brands, the subsidiary of Mukesh Ambani led Reliance Industries Limited (RIL), recently collaborated with Swiss luxury brand, Bally on a joint venture. This agreement will enable marketing as well as distribution rights for Bally in India. The two companies are also keen on launching a store at New Delhi in 2017. Additionally, they plan on expanding the reach in future across cities like Chennai, Kolkata, and Mumbai.

Joint venture

The store, which is slated to open in New Delhi, is considered to be a part of Bally’s international expansion project. The brand has already made its presence felt by introducing two flagship stores in Rodeo Drive, Los Angeles and Ginza, Tokyo in 2016. A statement that was released said that the upcoming year will witness the opening of two more stores in China World Mall, Beijing and Madison Avenue, New York.

Brand expansion plans

The CEO of Bally, Frederic de Narp expressed his elation at the joint venture. He stated that along with Reliance Brands, Bally is creating a roadmap to facilitate its growth in major Indian cities like Kolkata, Mumbai, New Delhi, and Chennai. He added that consumers in India are discerning while selecting luxury products and appreciate the craftsmanship as well as quality that go into manufacturing the same. Bally, he believes is equipped to meet these specific demands of Indian customers. CEO and President of Reliance Brands, Darshan Mehta also expressed his views on the joint venture. He stated that it was a matter of pride to collaborate with the second oldest luxury brand in the world. Bally, according to him is the epitome of heritage and Swiss quality, with a contemporary and unique design ethos.

Mumbai Indians apparel by Diesel

Reliance-owned IPL team, Mumbai Indians, has signed a deal with Diesel, an Italian fashion brand. This will entail creating a line of limited apparel for fans of Mumbai Indians. Renzo Rosso, Diesel’s Founder launched an exclusive range of jackets, denims, t-shirts, sweatshirts, as well as accessories like caps and suspenders in Mumbai. The owner of Mumbai Indians team, Nita Ambani and the team’s captain, Rohit Sharma were also present at the launch. The apparel line by Diesel will have an indigo and gold colored Mumbai Indians branding on it. Nita Ambani spoke about the partnership stating that Mumbai Indians has emerged as the first team in India to partner with such a renowned global brand. She added that this partnership has been a turning point for Mumbai Indians, making it gain recognition as the partner of one of the most sought-after international brands. Nita Ambani also revealed that the move will help the team reach out to fans across the world.

Diesel considers the partnership as the right opportunity to associate with cricket, which is the most popular sport in India. The limited edition collection includes 32 products, which fans can purchase from 11 stores across India. The line of apparel will also be available in countries like Australia, South Africa, and England where cricket is popular. Diesel will promote the apparel range across two seasons and unique styles will be launched in both the seasons.

Summary

Swiss luxury brand Bally and Reliance Brands collaborate on a joint venture. Diesel will launch exclusive Mumbai Indians apparel across 11 stores in India.

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