Mukesh Ambani led Reliance Jio has established itself as a major telecom brand after only a few months of its launch. The network operator’s services have been positively received by the masses, making it a leading brand in terms of customer base.
Jio’s cashback option for Prime members
Reliance Jio will begin charging for its services from the 1st of April. However, the brand has introduced a scheme for Prime members, wherein they may recover the INR 99 paid as a subscription fee. Users who pay their membership fee through the JioMoney app become eligible to receive INR 50 as cashback. Under the membership, those who opt for INR 303 monthly plan and do the recharge using JioMoney, will receive another cashback of INR 50. In this way, users can easily recover the subscription amount of INR 99.
The offer will help Jio in drawing customers to its Prime membership plan. The cashback option on the monthly INR 303 recharge will also enable the brand to add high-value users to its network and consequently increase its average revenue per user (ARPU) base.
Partnership with Paytm
Wallet applications like Paytm have partnered with Jio to offer the benefit of cashback to its users. Individuals who pay via Paytm for the Prime membership will receive a cashback of INR 10.
Mukesh Ambani led Jio had declared in February that existing customers, as well as those who opt for the network provider’s services by March 31st, could enroll in the Prime membership plan by paying a one-time subscription amount of INR 99. It had also introduced the INR 303 monthly plan, which offers 1 GB data per day for 28 days, along with free STD and local calls.
Bank of America Merrill Lynch’s survey
Bank of America Merrill Lynch (BoAML) had conducted an online survey, which found that 57 percent of Jio subscribers believe that the telecom operator’s data speed is much faster than that of incumbent operators. BoAML surveyed 1000 individuals from Jio’s 100 million customer base. A similar survey conducted back in December 2016 revealed that 55 percent users believed the network to be faster than that of competitors.
According to the report, about 84 percent Jio users were expected to opt for Prime membership post the expiration of the free offer. It also revealed that 70 percent of users would opt for the INR 303 monthly plan and 96 percent would pay for Jio’s services. From the 96 percent, 12 percent would prefer non-Prime plans, while the remaining 84 percent would pay through the Prime offer.
The BoAML survey also found that 65 percent of users have been using Jio as their primary SIM. However, the previous survey conducted in December 2016 revealed that 50 percent individuals used it as their primary SIM.
The findings further suggested that 80 percent users remembered their Jio mobile number, while 92 percent said they had shared it with their contacts. Besides these, the survey suggested that Jio has improved its voice calling services over the months.
Reliance Jio offers cashback option to Prime members. A survey by BoAML also revealed that 57 percent of users feel Jio’s speed is faster than that of competitors.