Archive for May, 2017

Reliance Jio Offers Cashback on Purchase of JioFi Device

May 26, 2017

Mukesh Ambani led Reliance Jio is working towards bringing high-speed Internet to an affordable price by introducing two separate offers on its JioFi hotspot device.

JioFi device

The JioFi device creates a hotspot by using a Jio 4G SIM, which may be used by multiple devices to access the Internet. Up to ten devices are recommended to be connected to the hotspot device. These include phones, laptops, and tablets, among others.

By installing the Jio4GVoice application on their 2G or 3G smart phones, users may also make free calls, send messages, and make HD video calls.

According to Reliance Jio, the JioFi device offers download speed up to 150 Mbps and upload speed up to 50 Mbps. The device is powered by a 2300 mAh battery that functions for five to six hours on a single charge.

The JioFi device is available on the official website of Reliance Jio. It costs INR 1,999. One may also purchase it using the EMI option, which begins at INR 95.03.

Offers on JioFi devices 

The first offer by Mukesh Ambani’s Reliance Jio provides a 100 percent cashback on purchase of the JioFi device. To be eligible for this offer, the user must exchange his old dongle. On doing so, the user will get free 4G data worth INR 2,010. This data will be made available in the form of ten top ups of INR 201 each offering 5 GB data each.

The second offer is for those who do not have a dongle to exchange. The purchaser is offered benefits worth INR 1,005 in the form of five data top ups of 5 GB data each, priced at INR 201 each. Considering this cashback, the effective cost of JioFi device comes up to INR 994.

Thus, anyone who purchases the JioFi device is eligible to get a cashback in the form of data top ups. These data top ups will expire on 31st March 2018.

Procedure to avail of the offers 

To avail of the JioFi device offers, users should do the following:

  • Purchase the JioFi device online from the official Reliance Jio website.
  • After purchasing the device, visit any Reliance Digital or Reliance Jio store with the original receipt and with or without an old dongle.
  • To access the Internet, the user will need a Jio SIM. To get the SIM, the user needs to submit original and copies of a proof of identity, a proof of address, and a passport size photograph. If eKYC has already been done, then only Aadhaar card will be required.
  • The new customer is then advised to become a Jio Prime member by paying INR 99 and make a recharge by choosing between the INR 309 and INR 509 plans. This will enable the user to avail of the Dhan Dhana Dhan offer.
  • After the Dhan Dhana Dhan offer has ended, users must recharge their SIM with a minimum of INR 149 to continue using the services.
  • Post this, the subscriber will be able to enjoy the benefits of the free data top ups.


Reliance Jio has introduced two separate cashback offers for customers purchasing its hotspot device, JioFi.


Reliance Foundation to Give Young Storytellers a Digital Platform

May 23, 2017

Nita Ambani, the Co-chair of the Jio MAMI Film Festival and the Founder and Chairperson of Reliance Foundation, recently announced that the festival will have a new category of award – Award for Excellence in Digital Content from the current year.

About the Award for Excellence in Digital Content

The Award for Excellence in Digital Content is meant to create a platform for youngsters to showcase their storytelling talents through short films on a digital medium. Nita Ambani said that through this award, she hopes to encourage young talents and help in taking Indian cinema to greater heights.

The only criterion for applying for this award is that the participant should be between the ages of 21 years and 35 years. Participants will have to submit their entries in the form of a synopsis and a one-liner script at by 20th June 2017. All participants who have registered will get to attend an online Masterclass (Webinar).

From these participants, 25 will be shortlisted. The shortlisted ones will then be mentored by Indian filmmakers in a two-day all-expenses paid residential Masterclass in Mumbai. This Masterclass is meant to take the participants from script to screen. They will be mentored for script development, supported for finances, and helped for exhibition and distribution.

The top ten out of these will be chosen as finalists for the award. They will receive a prize money of INR 2.5 lakh each on completion of their respective films. These films will premiere on Jio. They will also be showcased at this year’s Jio MAMI Mumbai Film Festival. The best film from these ten will receive the Jio MAMI Reliance Foundation Gold trophy while the second best film will receive the Jio MAMI Reliance Foundation Silver trophy at the festival’s closing gala.

Reliance Jio’s contribution

Mukesh Ambani led Reliance Jio which was launched in September 2016, offered Internet at 4G speeds, first for free and later at a nominal amount. This boosted spreading of information and growth of digital content across the country.

To give exposure to the top ten filmmakers and their films, Jio will be promoting them by releasing the films on its online platform. This means that Jio’s huge customer base will be able to watch these films.

Growth of Indian digital media segment

The Indian digital media segment has been growing in leaps and bounds. It has given rise to the content being created across varied formats and genres. The number of people who consume this content is also expected to increase in the coming years. Smart phones, high Internet speeds, and enhanced connectivity have also contributed to the rise of this segment.

About Jio MAMI Mumbai Film Festival

Jio MAMI Mumbai Film Festival is run by the Mumbai Academy of Moving Image, popularly known as MAMI. The festival is held in Mumbai. It offers the best of Indian and World cinema, which includes movies from Bollywood, Hollywood, and other international cult movies as well.


Through its Award for Excellence in Digital Content that will be introduced at the upcoming Jio MAMI Mumbai Film Festival, Reliance Foundation is all set to provide a digital platform to young storytellers for showcasing their films.

Jio to Gain Market Share from Incumbent Telecom Operators

May 16, 2017

As per a report by India Ratings and Research, a rating agency, existing telecom operators are about to lose a part of their market share to Mukesh Ambani led Reliance Jio.

Current status of the Indian telecom industry

According to India Ratings and Research, the top players in the Indian telecom sector will continue to lose revenues and suffer from profitability due to Reliance Jio’s strategies. At the same time, a number of them will also face an increase in their debts owing to the capital spent on network and spectrum.

The agency revised its outlook on the telecom services sector to negative. It was previously stable. This is because the credit profiles of existing telecom operators deteriorated more than expected due to Reliance Jio’s free offerings and deals.

Future of data tariffs and revenues

According to India Ratings and Research, data tariffs are likely to decrease in the current financial year. The average revenue per user (ARPU) is also expected to decline despite the rise in data usage volume. Moreover, the agency claimed that data usage will increase by 35 percent to 40 percent to reach 1,250 MB in the current financial year.

India Ratings and Research expects data to have 30 percent share in the revenue of the telecom sector in the current financial year while the revenues will see an increase of about 15 percent to 20 percent. Despite a high increase in the volume of data, revenue will not have an equivalent increase. Besides, data realization may decrease by 20 percent to 30 percent.

Reason for increase in data usage

The Indian arm of the global rating agency, Fitch Ratings claimed that the reasons for the increase in data usage in India are:

  • Reliance Jio’s data-centric strategy
  • Wide availability of cheaper smartphones
  • Quick adoption of 4G

Market competition

According to CRISIL, another rating agency, due to the intense competition stimulated by the launch of Reliance Jio, telecom companies will continue to face difficulties in this financial year.

India Ratings and Research further stated that due to this competition, it is highly likely that there will be in total only four telecom companies in India. Smaller telecom operators will be acquired by the larger ones and the larger telecom companies will collaborate subject to spectrum and market share limits under the ‘Telecom Merger and Acquisition Regulations.’

About Reliance Jio

Reliance Jio is the telecom arm of Mukesh Ambani-led Reliance Industries Limited (RIL). With more than 110 crore GB of data traffic per month, Jio became the largest global network. It also registered 220 crore video and voice minutes per day, during the financial year 2016-2017.

As compared to other telecom service providers, Reliance Jio network recorded the highest average 4G data speed in March 2017. This was recorded by the Telecom Regulatory Authority of India (TRAI). Jio’s average 4G internet speed was 18.487 Mbps as of 12:30 a.m. on 1st April 2017.


According to a report by India Ratings and Research, Reliance Jio is all set to win a larger market share from existing telecom operators.

Reliance Jio Announces JioFiber and JioFi Offers

May 12, 2017

Mukesh Ambani led Reliance Jio is taking steps to bring their Internet services into the arena of home broadband. With the JioFiber Preview Offer, the company is gearing up to launch broadband services in major Indian cities. Besides this, it is also offering discount and cashback on its JioFi devices.

Discount on JioFi3 device

Amazon Great Indian Sale began on 11th May and will end on 14th May. There are a number of discount offers on a variety of products with up to 80 percent off on some of them.

JioFi3 device with MRP INR 2,700 is available on Amazon with a discount of around 30 percent at INR 1,899. Moreover, customers who use a Citibank credit or debit card are eligible for a further cashback of 15 percent on the app or 10 percent on the website.

JioFi is a Wi-Fi hotspot device that lets other devices operate on Jio’s Internet. JioFi comes with a number of benefits. It is recommended to connect the hotspot device with up to ten devices, while it allows connection with up to 32 devices. JioFi has a built-in rechargeable battery, which offers five to six hours of surf time.

Cashback on JioFi devices

Reliance Jio recently announced a cashback offer on the purchase of JioFi device. The telecom company is offering up to 100 percent cashback. On exchanging old dongles, routers, or 4G cards, a user will be eligible to get benefits worth INR 2,010. The benefit is in the form of ten top-up vouchers priced at INR 201 each. If a customer does not opt for the exchange offer, he may still avail of a cashback worth INR 1,005 in the form of five top-up vouchers of INR 201 each. The top-up benefits are valid up to 31st March 2018.

JioFiber service

Reliance Jio’s Fiber-to-the-Home (FTTH) broadband service, JioFiber was first mentioned by Chairman Mukesh Ambani in the September Annual General Meeting (AGM) while he introduced Reliance Jio. A recent tweet by the company’s customer care service revealed that it is currently running JioFiber service on a trial basis in major Indian cities like Mumbai, Delhi-NCR, and Vadodara. It also mentioned that the trials will soon be expanded to more cities.

As per the JioFiber Preview Offer available in selected cities, customers get 100 GB broadband data per month at a speed of 100 Mbps. Apart from a one-time refundable installation fee of INR 4,000 to INR 4,500, the service is free for the first 90 days.

Impact of Reliance Jio

According to some analysts, Reliance Jio’s aggressive pricing policies have intensified competition in the Indian telecom sector, which is forcing existing players to reduce their tariffs. India Ratings and Research, a rating agency in India came to the conclusion that Mukesh Ambani led Reliance Jio is likely to gain market share from existing telecom operators. It said this during the beginning of May 2017.


Reliance Jio is offering a discount on JioFi3 through Amazon, a 100 percent cashback offer on purchase of JioFi from Jio’s online portal, and free broadband service under the JioFiber Preview Offer for 90 days.

Reliance Jio to Lease Dark Fiber laid under BharatNet Initiative

May 9, 2017

BharatNet is a Centre-State collective project started under the UPA-II government in 2011. The objective was to create a network infrastructure that offers affordable broadband connectivity to all households. Though the project suffered a few setbacks, it once again came to the fore with Prime Minister Narendra Modi’s ‘Digital India’ initiative.

As per the ongoing talks with the government, Mukesh Ambani led Reliance Jio may become the first telecom operator in the country to lease fiber being deployed under the BharatNet project.

Implementation plan of BharatNet program

BharatNet project’s implementation plan designed earlier was divided into three phases:

  • The first phase was to offer broadband connectivity to one lakh gram panchayats by placing underground optic fiber cable (OFC) lines by March 2017.
  • The second phase planned to supply connectivity to the country’s 2.5 lakh gram panchayats using an efficient combination of underground fiber, radio and satellite media, and fiber over power lines. This was planned to be done by December 2018.
  • The third phase ranging from 2018 to 2023 included the establishment of a robust network.

How Reliance Jio plans to contribute?

BharatNet initiative is to be accomplished through collaboration between the States and the private sector. The project is currently in its first phase with over 2.1 lakh km of optic fiber cable being placed. Out of the total fiber laid under the project, the highest number of active gram panchayats have been achieved in the state of Karnataka with 4,735.

Mukesh Ambani led Reliance Jio is planning to lease dark optic fiber from the government through discussions with the Department of Telecommunications (DoT). The company is currently analyzing business possibilities available in Haryana and Karnataka to utilize the unused fiber.

Given that the backhaul connectivity in Karnataka and Haryana is already in place, N. Sivasailam, Additional Secretary of DoT, confirmed that Reliance Jio has asked for an opportunity in these states.

N. Sivasailam informed that the price point to lease optic fiber differs according to the state; however, the minimum rests at around INR 2,000 per km. Furthermore, he also revealed that Reliance Jio wishes to take the fiber to mobile towers. The company is conducting a feasibility review of different sites in these two states to determine the best business points, he added.

Suggestions for BharatNet initiative

N. Sivasailam suggested the implementation of optical line terminal (OLT) by telecom service providers at a block level and facilitation of digital connectivity by the DoT to link local businessmen and small enterprises.

A panel consisting of experts from the Information Technology (IT) sector had previously recommended reserving 50 percent pairs of dark fiber at gram panchayats for telecom service providers, local cable operators, multi-system operators, and Internet service providers. This would help secure bandwidth with the means of infrastructure established through government investment.


Reliance Jio is in talks to become the first telecom operator in the country to lease unused or dark fiber laid by the government under the BharatNet program.