Reliance Foundation to Give Young Storytellers a Digital Platform

Nita Ambani, the Co-chair of the Jio MAMI Film Festival and the Founder and Chairperson of Reliance Foundation, recently announced that the festival will have a new category of award – Award for Excellence in Digital Content from the current year.

About the Award for Excellence in Digital Content

The Award for Excellence in Digital Content is meant to create a platform for youngsters to showcase their storytelling talents through short films on a digital medium. Nita Ambani said that through this award, she hopes to encourage young talents and help in taking Indian cinema to greater heights.

The only criterion for applying for this award is that the participant should be between the ages of 21 years and 35 years. Participants will have to submit their entries in the form of a synopsis and a one-liner script at www.jiomamistudios.com by 20th June 2017. All participants who have registered will get to attend an online Masterclass (Webinar).

From these participants, 25 will be shortlisted. The shortlisted ones will then be mentored by Indian filmmakers in a two-day all-expenses paid residential Masterclass in Mumbai. This Masterclass is meant to take the participants from script to screen. They will be mentored for script development, supported for finances, and helped for exhibition and distribution.

The top ten out of these will be chosen as finalists for the award. They will receive a prize money of INR 2.5 lakh each on completion of their respective films. These films will premiere on Jio. They will also be showcased at this year’s Jio MAMI Mumbai Film Festival. The best film from these ten will receive the Jio MAMI Reliance Foundation Gold trophy while the second best film will receive the Jio MAMI Reliance Foundation Silver trophy at the festival’s closing gala.

Reliance Jio’s contribution

Mukesh Ambani led Reliance Jio which was launched in September 2016, offered Internet at 4G speeds, first for free and later at a nominal amount. This boosted spreading of information and growth of digital content across the country.

To give exposure to the top ten filmmakers and their films, Jio will be promoting them by releasing the films on its online platform. This means that Jio’s huge customer base will be able to watch these films.

Growth of Indian digital media segment

The Indian digital media segment has been growing in leaps and bounds. It has given rise to the content being created across varied formats and genres. The number of people who consume this content is also expected to increase in the coming years. Smart phones, high Internet speeds, and enhanced connectivity have also contributed to the rise of this segment.

About Jio MAMI Mumbai Film Festival

Jio MAMI Mumbai Film Festival is run by the Mumbai Academy of Moving Image, popularly known as MAMI. The festival is held in Mumbai. It offers the best of Indian and World cinema, which includes movies from Bollywood, Hollywood, and other international cult movies as well.

Summary

Through its Award for Excellence in Digital Content that will be introduced at the upcoming Jio MAMI Mumbai Film Festival, Reliance Foundation is all set to provide a digital platform to young storytellers for showcasing their films.

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