Reliance Jio to Launch New 4G Feature Phones

There have been rumors since January that Mukesh Ambani led Reliance Jio is going to release a 4G feature phone in the market, soon.  A recent report by 91mobiles revealed that Reliance Retail, the company that owns the LYF range of phones will be releasing two variants of the new 4G feature phone.

Specifications of the new phones

According to the report, the phones will be 4G VoLTE-enabled feature phones. They will come bundled with a new Reliance Jio 4G SIM card and Jio apps. There will be two variants of the phone. The first is a model with a Qualcomm chip while the second variant has a Spreadtrum chip.

Both phones have an alphanumeric keyboard below a 2.4-inch screen. The phones also have a 512 MB RAM, 4 GB internal storage that is expandable with a microSD card, a 2 MP rear camera, and a front Video Graphics Array (VGA) camera. The phones are also said to have Wi-Fi, Near Field Communication (NFC), and Global Positioning System (GPS) although nothing yet has been said about the wireless tethering option. Besides, the phones will have dedicated buttons for Jio apps like MyJio, JioCinema, JioTV, and JioMusic.

Price of the new phones

The model with the Qualcomm chip will cost around INR 1,800 or USD 28. The model with Spreadtrum chip will be a little cheaper at around INR 1,740 or USD 27. However, the company is planning to initially offer the phones at a subsidy. It is expected that the cost of the phones will range from INR 999 to INR 1,500 in the initial period.

Why is Jio launching feature phones?

With the 4G-enabled VoLTE feature phones, Reliance Jio is hoping to penetrate the rural market and attract users of low-end phones, who want high-speed internet. The telecom operator, who managed to acquire a customer base of over a 100 million subscribers in the first six months of its launch, has decided to go after the untapped rural segment for its future growth.

India’s mobile market is largely skewered towards feature phones instead of smart phones. As per research conducted by CyberMedia Research (CMR), 59 percent of the entire mobile market in India is dominated by feature phones. Thus, Reliance Jio has moved towards the segment of feature phones.

About 91mobiles and CMR

91mobiles is an online gadget research site. It offers latest news, tools, and reviews to users and helps them find gadgets that best suit their needs.

CMR is a market research, advisory, and consulting company. It is a member of the Market Research Society of India.

About Reliance Jio

Mukesh Ambani led Reliance Jio is the telecom subsidiary of Reliance Industries Limited (RIL). During its launch in 2016, Reliance Jio offered customers services for free via its Welcome offer and then its Happy New Year offer. This helped the company to increase its user base to over a 100 million. Post that, it started charging a very low price for its services.

Summary

Reliance Jio is all set to launch two new feature phones to expand its user base.

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