Archive for the ‘Reliance Digital’ Category

JioChat App’s New Feature Lets Users Send Money via Their JioMoney Account

February 8, 2017

Reliance Jio’s offerings span data services, 4G-compatible devices, free voice calling facilities, and premium applications. The brand’s apps have received a positive response for their superior functionality and convenience. JioChat and JioMoney are amongst the leading apps that have received impressive reviews.

New feature on JioChat

Mukesh Ambani led Reliance Jio recently made an announcement on a leading social networking platform that users may now seamlessly integrate the two apps, JioChat and JioMoney. This will make it possible for them to transfer money via their JioChat window. The design of the JioChat app has been modified to include the Rupee icon. Users may tap on this icon and transfer money even while having a conversation with a contact. Tapping on the icon will enable users to enter the amount they wish to have transferred. Once users enter the amount and submit the details, the specified amount would be subtracted from their JioMoney account balance. After the transaction is complete, users will receive a confirmation message on the JioChat window itself.

Announcement made via social networking platform

The announcement made on the social networking platform was followed by a short clip to offer users an insight into the app’s new transaction feature. This clip revealed how users could benefit by transferring money simply from a single app. The features have been cleverly depicted through a GIF. In addition to this, the telecom company released a video via its YouTube channel, ‘Jio’, which guides users on linking and unlinking JioChat with JioMoney.

Linking JioChat and JioMoney apps

To link the JioChat app with JioMoney, users need to ensure that the number registered for these services is common to both. Thereafter, users may visit the JioMoney account segment and click on the ‘Payments’ option. They must select ‘More’ and then tap on ‘Link’. This will lead to OTP authentication, which will result in the JioChat app getting linked to users’ JioMoney account. This procedure could even be completed while sending money through chat. Therefore, if a user attempts to send money by entering the amount, he will be requested to authenticate the same through OTP. To unlink the services, users may visit the ‘Payments’ segment on JioMoney, tap on ‘Unlink Account’, and thereafter click on ‘JioMoney Account’.

Currently, none of the OTT apps or digital content apps offered by incumbent operators includes this feature except JioChat. This makes the app unique in its functionality as compared to competitor applications. Currently, the app can be used by individuals having the JioMoney application.

Jio’s main idea is to create a comprehensive digital ecosystem and by integrating JioChat and JioMoney, the brand has reinstated its performance in the industry. The multitude of services being offered by Jio has also compelled incumbent operators to refine their facilities to meet the growing demands of customers. Jio’s services have become the precursors to many such innovative offerings that will be launched in the country in the upcoming years.

Summary

JioChat app now includes a new feature that will enable users to integrate the app with their JioMoney account in order to transfer money to their contacts.

Reliance Digital Launches the Affordable LYF WATER 3 Smart Phone

December 28, 2016

Reliance Digital has so far launched a number of LYF smart phones under its elements series, which includes EARTH, WATER, WIND, and FLAME. The devices have been available across a diverse price range to cater to a wide audience. The recent smart phone launched under the brand LYF is the WATER 3. This device is available at an affordable price of Rs. 6,599. Users can purchase this smart phone from the online shopping portal, Flipkart. Since this device is available with a Jio SIM card, individuals who purchase it will also be able to enjoy the Jio Happy New Year Offer. This offer gives users the benefit of experiencing free data and app services till March 31st, 2017.

Performance of WATER 3

The LYF WATER 3 is a sleek device. It is a 5.5-inch smart phone with superior build quality. It comes with a high-definition (HD) display, which includes a pixel resolution of 1280 X 720. It runs on a Qualcomm MSM8939 Octa-Core processor. Combined with Adreno A405 3D GPU, it operates at a speed of 1.5 GHz. The device has an internal storage capacity of 16 GB, which can be expanded up to 32 GB. It also has a sizeable 2 GB RAM.

Specifications of the device

In terms of camera quality, the LYF WATER 3 is able to provide high-resolution pictures with its 5-megapixel front camera and 13-megapixel rear camera. The device is powered by a durable 3,000 mAh battery. It can offer up to six hours of talk time. The operating system of the smart phone is Android 5.0 Lollipop. WATER 3 has a number of connectivity options, such as Bluetooth version 4.1, GPS, 4G VoLTE feature, Wi-Fi 802.11b/g/n, and dual-SIM support.

Other offerings by Reliance Digital and Reliance Jio

The LYF WATER 3 is one of the best devices in the budget category. Reliance Digital has also launched smart phones like the EARTH 2, F, FLAME 7, WIND 7, and much more. All these devices are designed to meet the specific needs of customers and come with a budget-friendly price tag. Additionally, Reliance Jio, the telecom arm of Reliance Industries Limited, intends to launch a range of feature phones. These devices will be compatible with the 4G-VoLTE technology. The aim of the company is to extend its reach to rural areas and make 4G services available to a large number of people. The phones will not have a touch screen like regular smart phones. However, the design and build quality of these feature phones are expected to make them look appealing.

Mukesh Ambani led Jio’s high-speed data services have received an overwhelming response from millions of users across India. Recently, the telecom company also surpassed 50 million users. The free welcome offer and the Jio Happy New Year Offer are among the main reasons for Jio’s success.

Summary

Reliance Digital introduces new smart phone, WATER 3, under the brand LYF.

LYF WIND 7S – The Latest Addition to the Range of 4G-LTE LYF Smart Phones

December 23, 2016

Reliance Jio’s services have created a large-scale impact on the telecom industry. The brand known for its affordable yet high-speed 4G-LTE services is also emerging for its exclusive range of LYF smart phones. The most distinct quality of this smart phone brand is its pricing, which is targeted at a diverse audience. Among the range of LYF smart phones, one of the recently launched devices is the LYF WIND 7S.

LYF WIND 7S

This smart phone is budget-friendly and priced at Rs. 5,699. Customers who buy the device will receive a complimentary Jio SIM card. This will enable them to avail of the Jio Happy New Year Offer. As per this offer, individuals can enjoy unlimited free data, voice calling facilities, and a host of Jio applications till the end of March 2017.

Specifications of the device

Before unveiling the WIND 7S, Mukesh Ambani Jio had launched two devices, namely the LYF WIND 7 and WIND 7i. These two devices have a few features that are similar to the newly launched WIND 7S. The latter, however, is an upgraded version. The WIND 7S comes with a sleek 5-inch display. The screen is resistant to dust and scratches because of the Asahi Dragontrail Glass that protects it. Despite the reasonable price, users can rest assured of the device’s performance because of its Snapdragon 210 Quad-Core processing system. It operates at a speed of 1.13 GHz and is combined with Adreno 304 GPU. The device is also apt for multitasking since it has a sizeable 2 GB RAM. Additionally, it comes with an internal storage capacity of 16 GB. The operating system of the device is Android 6.0.1 Marshmallow. The phone is also powered by a 2,250 mAh heavy-duty battery, which offers 4G talk time of approximately nine hours and can last on standby mode for 180 hours.

Camera features and connectivity options

Users can easily capture high-quality pictures, owing to the device’s 5-megapixel front camera and 8-megappixel rear camera. There are also a number of camera features including Pro Mode, Face Detection, HDR, and Creative Filters. The device is offered with manufacturer’s warranty of two years. It also comes with the Voice over Long Term Evolution (VoLTE) feature, which allows users to make High Definition (HD) voice calls. Besides offering dual-SIM support, the device entails a range of connectivity options like Wi-Fi 802.11 b/g/n, USB OTG, Bluetooth 4.0, MicroUSB 2.0 port, and 4G. The device is lightweight and easy to grip, with dimensions of 143.5 x 72 x 8.7 mm.

Individuals can buy the device from any Digital Xpress or Reliance Digital store. It is available in variants of blue and black. The device is also expected to be offered on Jio.com, Reliance Jio’s official digital shopping portal. All devices by Jio are currently eligible for the Jio Happy New Year Offer, which will enable customers to harness the full power of data.

Summary

Reliance Jio launches new LYF smart phone, Wind 7S, with upgraded features.

Reliance Jio Garners More Than 16 Million Subscribers

October 17, 2016

Mukesh Ambani Led Reliance Jio commercially launched its much-awaited high-speed 4G services on the 5th of September 2016. The digital arm of Reliance Industries Limited (RIL), Reliance Jio touched the lives of more than 16 million customers in less than a month. This is considered as a world record by the company, with its user base having grown faster than any other operator or start-up in the world.

Reliance Jio

The owner of the largest spectrum in the country, Reliance Jio had announced its telecom plans back in 2010. After six years of arduous work, the necessary infrastructure and staff was available for a nationwide commercial launch. In order to prevent technical glitches, the telecom services were launched in phases. In December 2015, Reliance employees were granted free access to Jio services. Following that, LYF users could avail of a free Jio SIM card that allowed them to enjoy free voice and data services for a period of three months.

Today, Reliance Jio SIM cards are available at all Reliance Digital stores. The company has even installed eKYC machines at 3,100 such outlets. These eKYC machines help users to streamline their application process with the help of their Aadhaar cards.

Jio’s popularity

Major credit goes to the company’s welcome offer that allows individuals to avail of unlimited free Jio services for data, voice, and video services. Valid till the 31st of December 2016, this has helped the brand garner millions of loyal fans. It helped the company’s flagship stores witness huge queues on the day of Jio’s commercial launch.

The iPhone offer

On the recent release of the new Apple iPhone 7 in India, Reliance Jio’s collaboration with Apple helped users of the iPhone 7 and iPhone 7 Plus avail of complimentary Jio services. Additionally, the offer was also opened to users of older models like iPhone SE, 6, 6 Plus, 6S, and 6S Plus.

On purchase of these smart phones from authorized Apple stores, users can enjoy a range of Jio services that is worth Rs. 18,000. The offer comprises unlimited calls, 20GB 4G data, 40GB of Wi-Fi data through JioFi hotspots, unlimited messaging, unlimited 4G data at night, and a subscription to its extensive range of applications.

Enterprise customers can enjoy a 25% discount in addition to the aforementioned offer. They can also enjoy special tariff plans, although these have not been made public yet. 

Smartron phones

Smartron is an Indian smart phone and IoT brand that recently released the tphone handset. Focused on developing engineering and innovation in India, the manufacturer has collaborated with Reliance Jio to offer its users the welcome offer. This is the latest device to be added to the list of Reliance Jio-compatible smart phones.

Chairman and Managing Director at RIL, Mukesh Ambani stated that the company is overwhelmed by the positive response to Jio’s welcome offer. He explained how the world’s largest start-up has been devised to benefit millions of Indians through data. He thanked the public for recognizing the company’s efforts and vowed to meet customer expectations.

Summary

Reliance Jio’s subscriber base has expanded to more than 16 million in just a month after its commercial launch.

A Comprehensive Guide to Enjoying Reliance Jio Services

September 2, 2016

Reliance Jio services went live on Thursday, 1st September 2016. Chairman and Managing Director of parent company Reliance Industries Limited (RIL), Mukesh Ambani announced the tariff plans while officially launching Jio.

Benefits to customers

Also touted as the world’s cheapest data provider, Reliance Jio has completely eliminated the cost of voice calls. It has made lifetime voice calling free, in addition to pricing data at rates like 1GB/Rs. 50. This is not only helping Jio gain popularity but also praise in terms of its role in the digitization of India.

As Jio continues to focus mainly on the youth of India, the company is offering 25% extra data to students on the purchase of data plans.

Tariff plans

The world’s largest start-up allows users to select from ten of its data packages which range from small to XXX-Large. Valid for a period of 28 days, these plans will allow individuals to thoroughly enjoy premium Jio applications like JioOnDemand, JioBeats, JioPlay, and JioMags. The biggest plan, XXXL entails 75GB data and is priced at Rs. 4,999.

Purchasing Jio SIM cards

Interested individuals may visit their nearest Reliance flagship store like Digital Xpress or Reliance Digital. They would have to carry and submit the required documents which would include identity proof, address proof, and a photograph. However, once the e-KYC facility is rolled out over the next two months, individuals will be able to enter a store and walk out with Jio SIM cards in 15 minutes. The e-KYC service would also eliminate the need to submit physical documents, replacing these proofs with a valid Aadhar card.

Reliance Jio services

The superior speed and affordable rates are two factors driving the popularity of Reliance Jio . The tariffs are approximately 1/10th that of other Indian telecom players, which is helping Jio carve a name for itself in the market. The 4G data is supported by high speeds which further boosts its competitive edge.

LYF smart phones

Jio services are complemented by its range of smart devices ranging from JioFi devices to the extensive list of LYF smart phones. While a JioFi device now costs Rs. 1,999, the starting price of LYF smart phones is Rs. 2,999. LYF includes four sub-categories namely FLAME, WIND, EARTH, and WATER. The FLAME series is the most pocket-friendly and allows individuals to experience 4G LTE features at only Rs. 2,999. On the other hand, LYF EARTH 2 is the brand’s most premium smart phone and retails at Rs. 19,999.

In addition to these smart phone models, several manufacturers also have tie-ups with Jio, thereby allowing their customers to avail of the Jio Preview offer. This preview offer is applicable to select smart phone devices falling under brands like LG, Samsung, Karbonn, Lava, HTC, Intex, and Videocon. The offer allows individuals to access unlimited data, voice, and messaging services for free along a period of 90 days.

Summary

Reliance Jio SIM cards are now available commercially and may be conveniently purchased by visiting Reliance-affiliate digital stores.

Reliance Jio Preview Offer Available for Samsung and LG Smart Phone Users

August 22, 2016

Reliance Jio is an upcoming telecom and digital service provider that will launch its services commercially later this year. Designed to serve as a full-fledged digital ecosystem, the Jio preview offer is now available to customers of Samsung and LG smart phones.  It allows individuals to access unlimited data, calling, and messaging services for a period of three months.

Distribution system

Individuals may avail of this offer through Reliance’s extensive distribution network. It includes flagship Reliance stores like Reliance Digital, Digital Xpress, and Digital Xpress Mini, in addition to the leading mobile retail chains present across the country.

Preview offer

The users will be able to test the Jio’s 4G in India which would further enable the telecom company to make final modifications to enhance services. Industry sources suggest that this move will empower Jio to initiate a digital revolution in India.

In addition to unlimited HD voice calls, video calls, and unlimited superior 4G data services, users will also gain access to premium Jio applications. Activation of a Jio SIM makes these services available for three months.

Compatible devices

Initially, the offer was applicable to Reliance employees. But now, it has been extended to Samsung, iPhone, and LG users as well. The most seamless experience, however, is available for users who have purchased LYF handsets. Offering 4G and VoLTE support, this affordable range of smart phones are quickly gaining popularity in the market.

LYF smart phones

Reliance LYF FLAME 7 and LYF WIND 7 are its latest 4G mobiles in india. The two handsets are equipped with VoLTE support, superior 4G facility, and HD voice calling support and a Reliance Jio card is provided along with each LYF phone. Reliance LYF WIND 7 and FLAME 7 are priced at Rs. 6,999 and Rs. 3,499 respectively.

LYF FLAME 7

The LYF FLAME 7 offers a 4-inch WVGA screen and has 218ppi in terms of pixel density. With Asahi Dragontrail Glass for added protection, this device is available in black variants only. Powered by a 1.5 GHz quad-core SC9830A processor, it offers 1GB RAM and 8GB ROM.

The internal memory may be expanded up to 32GB with the help of a microSD card. Moreover, the device has an inbuilt 2MP front camera and a 5MP rear camera with LED flash.

LYF WIND 7

The LYF WIND 7 sports a 5-inch HD display offering a pixel density of 294ppi. Functioning on a quad-core Qualcomm Snapdragon 210 MSM8909 processor, it comes with a 2,250 mAh battery. In terms of memory, the phone offers 2GB RAM and 16GB of internal memory which may be expanded up to 128GB using a microSD card.

Summary

Reliance Jio’s preview offer is now available to Samsung and LG smart phone users. The company also launched two new smart phone models namely, LYF FLAME 7 and LYF WIND 7.

Reliance Jio Collaborates with Flipkart for Sale of LYF Devices

August 16, 2016

Reliance Jio is an emerging brand in the Indian telecom sector. The services offered by the company include high-speed 4G data packages, VoLTE calling services, and a host of content platforms. To compliment these services, Jio has launched a range of 4G-compatible devices.

Reliance Jio’s LYF smart phones are available across varied price bands to suit every budget. The brand’s main target audience remains customers between the ages of 15 and 30. Jio has sold several LYF devices and the response it has received is immensely positive.

Recently, the company implemented another marketing strategy to expand its consumer reach by collaborating with online shopping portal, Flipkart.

LYF devices for sale on Flipkart

Following the tie-up between LYF and Flipkart, the e-commerce brand put up two LYF smart phones on sale, namely WIND 3 and FLAME 8.

LYF WIND 3 boasts of premium features like an internal storage amounting up to 16GB and a sleek 5.5-inch HD display. The device functions on a Snapdragon processing system and includes the dual-SIM feature. Furthermore, it has a long-lasting 2,920 mAh battery and a superior 8MP rear camera. The WIND 3 model costs Rs. 6,999.

The FLAME 8 is built to last with a stylish 4.5-inch display and a durable 2100mAhh battery. The device is packed with an 8GB ROM that may be expanded with the help of a microSD card. It provides excellent picture quality with its 8MP rear and 5MP front cameras. The phone is powered by an efficient Snapdragon 210 Processor and is priced at Rs. 4,199.

Reliance Jio’s affordable 4G LYF handsets

The Vice President of the Mobile segment at Flipkart, Mr. Ajay Yadav stated that the collaboration could boost both the companies’ goals to expand the reach of 4G in India. Moreover, the e-commerce brand is already responsible for around 60% of the smart phone devices that sell in the country.

Preview offer with LYF smart phones

The sale of the WIND 3 and LYF FLAME 8 smart phone models will also make it possible for Flipkart to give its customers an experience of the high-speed Jio 4G services. These facilities come under a preview offer that entails services like free unlimited calls and internet facilities for three months.

An IDFC Securities analysis recently attributed the success garnered by Jio to its HD voice features, engaging applications, and superior network coverage even in remote areas of India. A Cyber Media Research and Services report confirmed that LYF ranks as the third-largest smart phone brand with respect to sales made during the March quarter, garnering it a market share of 12.6%. The brand has a range of devices under its Elements Collection that includes FLAME, EARTH, WATER, and WIND which are available between the price bands of Rs. 5,490 to Rs. 19,999.

Summary

Reliance Jio ties up with e-commerce brand Flipkart for selling LYF smart phones. Currently, LYF WIND 3 and FLAME 8 are available for purchase on the online shopping portal.

HP Users to Benefit from Reliance JioFi 2 Preview Offer

August 11, 2016

Mukesh Ambani led Reliance Jio released an offer exclusively for HP laptop users who can now avail of free unlimited data through JioFi 2’s preview offer which would be valid for 90 days. Reliance JioFi 2 is a hotspot device priced at Rs. 2,899.

As Reliance Jio’s commercial launch draws closer, it is encouraging individuals across product sectors to test its high-speed network. The JioFi 2 offer allows Indian HP users to access the quality 4G Internet service.

The preview offer

The HP owners interested in availing of Jio’s services would have to wait for HP to send them an invite email. The email would then have to be presented at the nearest Reliance Digital or Digital Mini Xpress store. This would allow them to purchase the JioFi 2 device under the offer.

Individuals would need to furnish documents like identity proof and address proof to facilitate the purchase of this device. After verification, the devices will be fully operational. The MyJio application will allow individuals to make HD voice and video calls through their JioFi 2 device.

Reliance LYF smart phones

Reliance Jio has launched a variety of LYF smart phones and this also grants buyers access to three months of free unlimited data, calling, and other Jio services through a Jio SIM. LYF’s FLAME series starts at Rs. 2,999 and offers budget-friendly smart devices which support VoLTE and also have the inbuilt Wi-Fi hotspot feature.

Samsung smart phones

Mukesh Ambani owned Reliance Jio also entered into a tie-up with leading smart phone manufacturer Samsung. Buyers of its Galaxy S7, S6, Galaxy A, Note 4, and Note 5 series were granted access to the Jio preview with the help of the MyJio application. Users had to visit Reliance affiliated stores like Reliance Digital to receive the free SIM cards.

LYF FLAME 8 and WIND 3

Reliance Jio’s LYF FLAME 8 and LYF WIND 3 are the latest smart phones which have been exclusively launched on Flipkart. Customers may buy the FLAME 8 and WIND 3 devices on the e-commerce platform and the purchase will also grant them free Jio 4G SIM cards.

Specifications

LYF FLAME 8 has a 4.5-inch FWVGA screen and offers 1GB RAM along with 8GB ROM in terms of memory. The storage can be extended up to 128GB with a microSD card. The smart phone is powered by a 1.1GHz Qualcomm Snapdragon 210 quad-core processor. It has a 5MP front camera and an 8MP rear camera. The device features a 2000 mAh Li-ion battery and retails at Rs. 4,199.

LYF WIND 3 sports a 5.5-inch display which offers viewers high definition clarity with a pixel density of 267ppi.  The device is protected by Asahi Glass and is priced at Rs. 6,999. Powered by a 1.2GHz Qualcomm MSM8916 quad-core processor, the device offers 2GB RAM. Additionally, the 16GB inbuilt storage can be expanded up to 32GB using a microSD card.

Reliance Jio

Although the network is still undergoing tests, it has already garnered over 1.5 million active users. The commercial launch is expected to occur in the upcoming months. Industry analysts expect the launch to affect the current data prices.

Summary

Reliance JioFi 2 can be previewed by Indian HP laptop owners, which would grant them access to unlimited Jio services.

Nita Ambani Elected as an IOC Member

August 5, 2016

Reliance Foundation’s Founder and Chairperson, Nita Ambani has actively encouraged sports across India. Moreover, she has even gone a step ahead by associating herself with several of them and even backing programs to develop the same. These efforts were acknowledged globally when Nita Ambani was nominated to become a member of the International Olympic Committee (IOC).

Nita Ambani’s election

The IOC is the most renowned sports body in the world. Good news is that Nita Ambani has recently been elected as a member of the same following her nomination, making her the first Indian woman in the council. She will represent India on the international platform, thereby helping Indian sports create a niche internationally.

Selection procedure

Nita Ambani successfully went through the candidate-selection procedure and emerged victorious as an independent member. The election took place on the 4th of August 2016, at the 129th Session. The election ceremony was conducted only a day prior to the 31st Olympics Games which are being held in Rio. This election has been a fresh start for India as the country has not had a representative in the IOC for a long time. Nita Ambani’s experience in the field of sports, particularly her role as IPL team, Mumbai Indians’ principal owner, makes her apt as a representative. IOC President, Thomas Bach played a major role in the election process. Nita Ambani was among eight of the most distinguished individuals who were nominated. Mr. Bach stated that each of the nominees were outstanding in their respective fields.

The committee followed a new recruitment process this time that followed the recommendations of the Olympic Agenda 2020. The candidates were nominated keeping their merits in view by members of the IOC. Nita Ambani is the sole representative from India in the IOC. The elite sports body will require her to serve as member till she reaches the age of 70.

Nita Ambani’s aim to develop sports in India

Nita Ambani encourages multiple sports in the country. Apart from her involvement in the Mumbai Indians’ franchise, the Indian Super League is also an initiative by her. The latter is a step towards popularizing football in India. Besides this, she went a step ahead to develop sports by initiating grassroots programs. These programs have managed to enroll more than three million children for several sports.

Nita Ambani believes that sports play a vital role in building a nation and keeping it united. She also stated how it could improve the lives of youngsters in the country. Nita Ambani aims to spread the Olympic spirit across the country and take Indian sports to a global level. Post her election, she was congratulated by the likes of Sachin Tendulkar who took to social networking sites to extend their good wishes. Her election is being viewed as a major accomplishment for India, as the same will help her in speeding up the development of diverse sports in the country.

Summary

Nita Ambani becomes the first Indian woman to become a member of the IOC.

Reliance Industries Devises an Omnichannel Strategy for AJIO

August 2, 2016

Mukesh Ambani led Reliance Industries Limited (RIL) is extending its Jio brand to businesses like fashion and e-commerce through its new website. While the company’s telecom arm is undergoing final tests and gearing up for the commercial launch, AJIO.com was launched in April and underwent a three-month testing period.

AJIO.com

Named after Reliance Jio, the AJIO store promises to deliver the best in fashion, curated specially for contemporary shoppers. The website offers more than 1300 stylish pieces currently and has already tied up with international brands like Diesel and Superdry.

Reliance’s AJIO will allow individuals to browse and purchase from categories like fashion and general merchandise. This dual model stems from understanding marketing conditions; fashion offers high margins while general stock helps add a diverse range of products although at lower margins.

Parent company RIL intends to create an omnichannel strategy for AJIO by opening shop-in-shops across over 100 Reliance Trends outlets. Several Reliance Trends stores now have AJIO kiosks which allow buyers to browse and place orders from Reliance’s brick-and-mortar stores.

Reliance’s fuel business

The Mukesh Ambani-owned Reliance Industries aims to elevate the scale of its fuel business by offering non-fuel related facilities at select petrol pumps. The company’s strategy includes integrating Reliance’s retail offerings with its affiliate fuel stops. Although Reliance aimed at reviving its fuel business in March 2016 through its 1,500 outlets, it will now restart them towards the end of the current financial year.

Several Indian companies, including RIL who have a stronghold in the private energy sector planned to expand their fuel retail business post the Indian Government’s decision of deregulating diesel prices.

Customer-oriented strategy

The private conglomerate owns 361 fuel pumps that are operated by the company across the country. These would be integrated with its retail businesses that span across categories like fashion, digital services, and lifestyle.

The outlets will provide consumers with a diverse range of non-fuel products. Reliance Retail currently runs 3,383 stores across the country in 679 locations.

More than a petrol pump

V Srikanth, Joint Chief Financial Officer at Reliance Industries Limited, said that the aim is to become more than just a chain of petrol pumps. In order to develop the fuel business into a more consumer-oriented one that offers them an enriching experience, the company decided to merge its retail and fuel arms.

Another industry source explained how RIL aims at expanding its retail presence on an infrastructural level as well. By adding some designated square feet to its affiliate petrol pumps, it will not only boost the revenue generated, but also offer value additional retail facilities.

Summary

Reliance Industries Limited intends to implement an omnichannel strategy to popularize its AJIO fashion portal. In order to revive its fuel business, RIL will offer non-fuel related consumer goods at select petrol pumps.