Archive for the ‘Reliance Retail’ Category

LYF Smartphone+ introduces special edition LYF F1 – a device designed to deliver enhanced experience over advanced 4G network

October 24, 2016

Reliance Retail have launched LYF F1, a Special Edition future- ready device from LYF Smartphone+.From introducing VoLTE in smartphones across all price segments to offering advanced features, such as dual camera, smart gestures and voice command controls, LYF continues to spearhead the transition in smartphone technology.

With F1, LYF presents a future ready device designed to deliver an enhanced experience over advanced networks.

Equipped with carrier aggregation (CA) support, LYF F1 is designed to tap the fullest potential of Jio, the world’s largest all-IP network. The CA technology gives users vastly improved data transfer rates and unmatched browsing experience. This feature is known to boost battery life.

Importantly, F1 comes equipped with Rich Communication Services – a set of evolved Messaging services and enriched calling features. The evolved Messaging feature, an enhancement of the existing SMS feature on LTE network, allows group chat, file and location sharing, and much more through the good old SIM-based messaging. Enriched calling lets the user set context to a call by adding location, image, urgency and customised message.

Loaded with a 16 MP rear camera, LYF F1 is designed for low-light photography, powered by advanced software technology. Other camera features include a unique multi-focus mode, and electronic image stabilisation that allows steady video recording while in motion.

LYF F1 is powered by a superior Snapdragon processor with 3GB RAM, and a powerful battery with day-long backup. The phone comes with a 5.5 inch full HD IPS display that will give an immersive viewing experience. A built-in video player helps you view two videos on one screen. Also there is Smart Play – the intelligent display feature that pauses your video the moment you look away from the screen, thereby ensuring that you won’t miss a single moment.

LYF F1 comes with Smart Ring technology – a ringer so smart that it helps you trace your phone even when in silent mode.

Speaking about LYF F1, Mr Sunil Dutt, President – Devices, Reliance Retail, said, “LYF F1 smartphone+ is designed to take full advantage of the future ready Jio network. It is unmatched in speed, quality and product experience. LYF F1 is available in stores across the country now. With LYF F1, we welcome you to get future ready.”

F1 was unveiled by Indian actor and model Genelia D’Souza at the Reliance Digital store in Prabhadevi, Mumbai.

Reliance Digital, India’s largest consumer electronics retailer with over 1900 stores across India, hosted the event. The showcasing of LYF F1 Smartphone+ fits the retail giant’s core value proposition – to bring the latest and leading consumer technology products first to Indian customers.

Loaded with these features, plus many more, LYF F1 comes at an unbelievable Rs 13,399. To believe it, you must experience it.

About Reliance Retail Limited: 

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL), opened its first retail store in November 2006, and has grown to 3,442 stores across 679 cities with an area of over 13 million sq.ft. as on 30th September, 2016. Reliance Retail is India’s largest retailer in the country and has established leadership position across various focus sectors. Reliance Fresh, Reliance Digital, Reliance Trends and Reliance Footprint are market leaders with the largest number of showrooms in their respective format sectors.

Summary

Reliance Retail have launched a special edition smart phone LYF F1, available now at Rs. 13,339.

Nita Ambani Elected as an IOC Member

August 5, 2016

Reliance Foundation’s Founder and Chairperson, Nita Ambani has actively encouraged sports across India. Moreover, she has even gone a step ahead by associating herself with several of them and even backing programs to develop the same. These efforts were acknowledged globally when Nita Ambani was nominated to become a member of the International Olympic Committee (IOC).

Nita Ambani’s election

The IOC is the most renowned sports body in the world. Good news is that Nita Ambani has recently been elected as a member of the same following her nomination, making her the first Indian woman in the council. She will represent India on the international platform, thereby helping Indian sports create a niche internationally.

Selection procedure

Nita Ambani successfully went through the candidate-selection procedure and emerged victorious as an independent member. The election took place on the 4th of August 2016, at the 129th Session. The election ceremony was conducted only a day prior to the 31st Olympics Games which are being held in Rio. This election has been a fresh start for India as the country has not had a representative in the IOC for a long time. Nita Ambani’s experience in the field of sports, particularly her role as IPL team, Mumbai Indians’ principal owner, makes her apt as a representative. IOC President, Thomas Bach played a major role in the election process. Nita Ambani was among eight of the most distinguished individuals who were nominated. Mr. Bach stated that each of the nominees were outstanding in their respective fields.

The committee followed a new recruitment process this time that followed the recommendations of the Olympic Agenda 2020. The candidates were nominated keeping their merits in view by members of the IOC. Nita Ambani is the sole representative from India in the IOC. The elite sports body will require her to serve as member till she reaches the age of 70.

Nita Ambani’s aim to develop sports in India

Nita Ambani encourages multiple sports in the country. Apart from her involvement in the Mumbai Indians’ franchise, the Indian Super League is also an initiative by her. The latter is a step towards popularizing football in India. Besides this, she went a step ahead to develop sports by initiating grassroots programs. These programs have managed to enroll more than three million children for several sports.

Nita Ambani believes that sports play a vital role in building a nation and keeping it united. She also stated how it could improve the lives of youngsters in the country. Nita Ambani aims to spread the Olympic spirit across the country and take Indian sports to a global level. Post her election, she was congratulated by the likes of Sachin Tendulkar who took to social networking sites to extend their good wishes. Her election is being viewed as a major accomplishment for India, as the same will help her in speeding up the development of diverse sports in the country.

Summary

Nita Ambani becomes the first Indian woman to become a member of the IOC.

Reliance Industries Devises an Omnichannel Strategy for AJIO

August 2, 2016

Mukesh Ambani led Reliance Industries Limited (RIL) is extending its Jio brand to businesses like fashion and e-commerce through its new website. While the company’s telecom arm is undergoing final tests and gearing up for the commercial launch, AJIO.com was launched in April and underwent a three-month testing period.

AJIO.com

Named after Reliance Jio, the AJIO store promises to deliver the best in fashion, curated specially for contemporary shoppers. The website offers more than 1300 stylish pieces currently and has already tied up with international brands like Diesel and Superdry.

Reliance’s AJIO will allow individuals to browse and purchase from categories like fashion and general merchandise. This dual model stems from understanding marketing conditions; fashion offers high margins while general stock helps add a diverse range of products although at lower margins.

Parent company RIL intends to create an omnichannel strategy for AJIO by opening shop-in-shops across over 100 Reliance Trends outlets. Several Reliance Trends stores now have AJIO kiosks which allow buyers to browse and place orders from Reliance’s brick-and-mortar stores.

Reliance’s fuel business

The Mukesh Ambani-owned Reliance Industries aims to elevate the scale of its fuel business by offering non-fuel related facilities at select petrol pumps. The company’s strategy includes integrating Reliance’s retail offerings with its affiliate fuel stops. Although Reliance aimed at reviving its fuel business in March 2016 through its 1,500 outlets, it will now restart them towards the end of the current financial year.

Several Indian companies, including RIL who have a stronghold in the private energy sector planned to expand their fuel retail business post the Indian Government’s decision of deregulating diesel prices.

Customer-oriented strategy

The private conglomerate owns 361 fuel pumps that are operated by the company across the country. These would be integrated with its retail businesses that span across categories like fashion, digital services, and lifestyle.

The outlets will provide consumers with a diverse range of non-fuel products. Reliance Retail currently runs 3,383 stores across the country in 679 locations.

More than a petrol pump

V Srikanth, Joint Chief Financial Officer at Reliance Industries Limited, said that the aim is to become more than just a chain of petrol pumps. In order to develop the fuel business into a more consumer-oriented one that offers them an enriching experience, the company decided to merge its retail and fuel arms.

Another industry source explained how RIL aims at expanding its retail presence on an infrastructural level as well. By adding some designated square feet to its affiliate petrol pumps, it will not only boost the revenue generated, but also offer value additional retail facilities.

Summary

Reliance Industries Limited intends to implement an omnichannel strategy to popularize its AJIO fashion portal. In order to revive its fuel business, RIL will offer non-fuel related consumer goods at select petrol pumps.

Reliance Jio Launches 4 New Content Applications

July 20, 2016

Reliance Jio is the telecom and digital services arm of Reliance Industries Limited (RIL). As Jio gears up for its commercial launch, it has released four applications, namely Jio Mags, Jio Beats, Jio Play, and Jio News.

Jio Play offers entertainment options to users, Jio Beats allows them to stream music, Jio Mags grants access to several magazines, and Jio News provides timely news and updates.

Jio Play

Jio Play offers more than 300 television channels, with more than 30 HD channels. One of the features that set it apart from the rest is that the app supports 15 languages and covers over 10 genres. The application will allow users to catch up on their favorite shows and provide them with a one week library of content. An industry source said that over the next month, the application would be hosting 60 channels more as certain content deals are still undergoing technical modifications as of now.

Jio Beats

Jio Beats allows users to listen to millions of songs available across 20 Indian languages as well as international music which will be available as high-quality audio files. Wearable devices, Bluetooth speakers, and wireless devices may easily be connected to the application for a seamless content-streaming experience. The application also offers a curated one-touch radio which is free of advertisements.

Jio Mags

Over 5,000 leading magazine issues will be available in the Jio Mags library. The magazine app supports 10 languages and over 15 genres. The application also has several personalization options and may be customized according to the user’s preferences.

Jio News

Jio News is the news application offered by Reliance Jio which will feature content submitted by more than 500 publishers from more than 1600 news sources in 11 languages. Jio News is said to offer a personalized news-reading experience to users which is devoid of any distractions. Articles can be saved for reading offline and users may also clip portions for further reviewing.

Chairman speaks

RIL Chairman and Managing Director, Mukesh Ambani , elaborated on Jio’s digital ecosystem at the 41st Annual General Meeting of Reliance Industries. He stated that Jio will be offering a plethora of digital services which would be entertaining as well as engaging.

He stated that the present television experience will undergo a massive transformation owing to the advanced digitization brought about by Jio’s services. He explained how this move would transfer the power straight into the consumers’ hands.

Smart phone tie-ups

Reliance Jio has partnered with multiple smart phone manufacturers in order to extend its reach in the Indian market. Apart from Reliance LYF smart phones, users can now also avail of Jio services on the purchase of select Samsung models. The trial Jio SIMs grant access to free Jio services for three months.

Apart from the deal with Samsung, a partnership with Apple may soon be on the cards. An industry source stated that the partnership of Jio and Samsung resulted in a sales growth of 15-20% for Samsung smart phone models.

Summary

Prior to Reliance Jio’s commercial launch, the telecom operator launched four applications which allow users to access a wide variety of music, news, magazines, and television shows.

Reliance Jio Services to Be Offered on Select Samsung Devices

July 15, 2016

Reliance Jio, the world’s largest start-up has entered into a partnership with leading phone manufacturer Samsung. On purchase of select Samsung smart phone models, buyers will have the option of gaining access to Jio SIM cards and avail Jio’s 4G services in india.

Jio preview

Although the limited preview of Jio’s 4G services was previously available only on its LYF smart phone range, Samsung phone buyers can now also enjoy free unlimited data and voice services for up to 90 days. Additionally, they would also have access to all Jio applications, and HD calling facilities.

Devices on offer

Certain Samsung 4G handsets which are compatible with the FDD-LTE Band 3 qualify to offer users a Jio 4G experience. Some of them include the Galaxy Note 4, Galaxy Note Edge, Samsung Galaxy A5, and Galaxy S7 Edge.

After purchasing any of the Samsung devices associated with the offer, buyers have to download the MyJio application available on Google Play. Following this, the buyers will find a ‘Get Jio SIM’ option.  On clicking the option, a bar-coded coupon will be generated.

The process

The barcode generated is non-transferrable and also comes with a limited validity period. Users have to submit any one proof of identity and proof of address for the verification process.

Customers may head to the nearest Reliance outlet which will issue them a Jio SIM card upon the successful submission and authentication of all documents. Buyers may then activate the ‘Preview Offer’ from the MyJio app, and access all the services.

Extended warranty

Installing the LYF Care application on LYF smart phones offers enhanced security to users as it provides them with an extended warranty even after their devices’ manufacture warranty expires. It also grants them access to a plethora of services like the support guide, and customer support options.

Upon downloading the LYF Care application, users have to register their devices with the help of the invoice of purchase. As soon as the manufacturer’s warranty period expires, the LYF Care warranty would be applicable.

Details of warranty

Reliance LYF is one of the only smart phone brands to extend the warranty period. However, this is not extended to any of the phone’s accessories, including the phone charger.

The warranty would be applicable on all LYF phones which are available in LYF mobile price of Rs. 4,000 to Rs. 20,000. The company recently offered heavy discounts on its FLAME series, this move of announcing a dip in LYF mobile price has ensured that users can purchase LTE-enabled FLAME handsets at an affordable price of Rs. 2,999 each and launched two new cellular models, LYF WATER 4 and LYF WATER 6.

LYF WATER 4

The LYF WATER 4 variant offers a 5-inch display screen with 720p resolution. Operating on a 1.2 GHz quad-core processor, it offers users a seamless experience .It also has a 13-megapixel rear camera enabled with LED flash and FHD-recording feature.

LYF WATER 4 runs on Android Lollipop and is currently available only in the color white. It runs on a 2,920 mAh battery that can last an entire day. The device also has several inbuilt Jio applications for an enhanced 4G experience.

Summary

Reliance Jio partners with Samsung smart phone brand in order to expand the preview of Jio services.

Reliance Jio: An Emerging Telecom Service Provider

July 13, 2016

Reliance Jio services are currently in their beta phase of testing and analysts continue to predict the date of its commercial launch, which is expected to happen later this year. The company has already rolled out its data and voice calling services to a certain extent.

Reliance Jio is leading in terms of pan-India spectrum purchases and will soon offer 4G services on LYF’s LTE-enabled devices.

Jio services

Customers can avail of free Jio services on the purchase of a LYF handset for 90 days. Available as a restricted preview currently, users can truly enjoy Jio services only after registering on the official website, myjio.com.

Post registration, individuals would receive a code that would grant them access to all of Jio’s add-on services and content streaming platforms. This code not only comes with an expiry date but also cannot be shared or transferred. On average, Reliance Jio’s   speed test on its 4G network saw a download speed of 6 to 10 MBPS.

LYF smart phones

WIND 5 and WIND 6 are priced at Rs. 6,599 and Rs. 5,999 respectively and allow users to experience seamless data calls. They also boast of an HD 5-inch display and a powerful 8 MP rear camera. LYF’s EARTH 1 and EARTH 2 are its premium range of smart phones and retail at a price of Rs. 15,000 and above.

LYF cellular devices are available at Reliance Digital Stores and Digital Xpress Mini Stores. The large distribution network has helped Reliance LYF to become the fifth- largest Indian smart phone brand in terms of sales.

Devices on discount

LYF smart phones are available across a wide price range starting from Rs. 4,000 up to Rs. 20,000. In order to increase the Indian public’s accessibility to quality smart phones that also support 4G services, Reliance announced discounted rates for several LYF devices.

This move of announcing a dip in LYF smartphone price has ensured that users can purchase LTE-enabled FLAME handsets at an affordable price of Rs. 2,999 each. In addition to their specifications, all LYF handsets come with a free Jio SIM card packed with free data services for a three-month period.

Jio’s pilot launch

In its test phase, Jio witnessed a monthly usage of over 13 million GB across the country. The pilot launch of Jio invited Jio’s employees, major stakeholders, associates, relatives, and friends to use the service. Jio’s pilot launch led to 7,000,000 individuals consuming data of around 13 million GB with each user consuming an average of 19.2 GB. A company source stated that Reliance has invested almost 34,000 crores towards its telecom venture.

Summary

Reliance Jio is gearing up for its commercial launch which is expected to take place in late 2016. Currently, certain LYF handsets are available at discounted rates along with a Jio SIM card that offers users unlimited services for three months.

Reliance Jio Offers LYF Smart Phones at 25% Discounted Rates

July 11, 2016

Select variants under Jio’s LYF brand are now available to subscribers at discounted rates. Along with the 25% concession, the phones also come with a two-year warranty period, and Jio’s free 4G services for three months.

Discounted models

LYF FLAME 2, LYF FLAME 4, LYF FLAME 5, and LYF FLAME 6 are some of the smart phone devices available under this discount offer. The FLAME sub-series was initially priced at Rs. 3,999, but a few of its models are now available for purchase at only Rs. 2,999. Six LYF devices are being offered at discounted rates, three of which are available for a high discount of Rs. 1000. The offer includes LYF’s WATER 2 and WIND 6 variants.

Additional benefits

Along with the reduction in costs, the phones are equipped with a two-year warranty period as opposed to the general one-year period offered by most smart phone brands. Buyers also have access to Jio’s free unlimited voice and data services, through a Jio SIM card for a three-month period.

Jio SIMs

Earlier, Jio SIM cards were available only through the referral invites but can now be acquired through the company’s website, jio.com. Users who receive a free SIM with their LYF devices must understand that the SIM card is locked to the smart phone for the initial three months during which they may enjoy free data services. With the rising demand for data services, Jio’s 4G in India service is expected to encounter a highly rewarding phase with increasing subscribers opting for this network.

Third-largest seller

A report by Cyber Media Research and Services Ltd. states that LYF was the third-largest mobile phone seller in the March quarter. The brand ranked third among 41 brands, garnering a market share of 12.6%. By April 2016, the brand’s smart phone sales had already crossed the 1.5 million mark.

Distribution network

Sunil Dutt, President of Devices at Reliance Jio, stated that their success is enhanced due to their distribution network, which is the largest in the country. He explained how Jio benefits from having partnered with over 1,200 distribution associates.

LYF smart phones are sold through Reliance Digital stores, the official website mylyf.com, and Digital Express stores. Reliance owns over 3,245 stores of which almost 1,748 include Reliance Digital, Digital Express Mini, and Digital Express stores.

LYF mobile retailers

Reliance Jio, the world’s largest start-up has also tied up with multiple mobile retailers and e-commerce platforms. Some of the mobile retailers include Big C Mobile, Sangeetha Mobiles, Poorvika Mobiles, and Lot Mobiles. LYF devices can also be purchased from online shopping portals like Flipkart or Amazon.

Future plans

In addition to offering smart phones and smart television sets, Reliance intends to also manufacture tablets, cameras, electronic wearable devices, and dongles. The company’s television sets would also serve to expand the reach of Jio’s content services.

Summary

Six LYF devices are being offered with 25% discounts. Additionally, the phones come with free Jio data and voice services for three months and a two-year warranty period. Having sold 1.5 million devices by April, LYF became the third-largest seller of LTE-enabled 4G devices.

Reliance Jio to Create an Impact on the Telecom Industry

July 7, 2016

Mukesh Ambani-led Reliance Jio is offering data packs and smart phones at highly discounted prices. Cellular devices like LYF FLAME 4, FLAME 5, and FLAME 6 are now being sold for Rs. 2999, at a discount of Rs. 1000.

Smart phone discounts

According to a Gadget 360 report, LYF devices are being offered at highly affordable rates to attract customers. LYF mobile price is Rs. 3499 for FLAME 2 with a hefty discount of Rs. 1300. LYF WATER 2, WIND 6, and FLAME 2 are the other devices that are rapidly selling out. The handsets cost Rs. 9499, Rs. 5999, and Rs. 3499 respectively.

Reliance’s telecom background

Mukesh Ambani, CMD of Reliance Industries, had revealed the pricing strategy of Reliance Infocomm in 2002. Not only did it give tough competition to rivals in the telecom industry, but also earned the company over a million subscribers in the first ten days itself. Compared to the high incoming and outgoing call rates offered by other providers, Reliance Infocomm had offered plans of 10 paise/15 seconds along with free incoming and value-added services.

Present scenario in the telecom industry

Although the competition between telecom operators in the past was regarding call rates, the present scenario portrays a battle to offer efficient data services. India is rapidly growing in terms of internet penetration and competitors too are improvising to offer better plans with higher speeds.

Although Reliance Jio has not yet launched its data services commercially, once full-scale operations commence, it will offer data services at reasonable rates starting from Rs.300.

Jio’s infrastructure

In order to provide seamless voice and data services, Jio signed an agreement with Bharti Airtel which will enhance its infrastructural support. This would enable Jio to increase its data capacity through the Bharti Airtel-owned i2i submarine cable. Jio also has ample access to spectrum in 22 telecom circles across the country.

CDMA users of Reliance have been offered an upgrade to the Jio 4G network using a Jio SIM. Additionally, one can also avail of a Jio SIM through the employee referral program, or by purchasing a LYF smart phone. 

Access to spectrum

Mukesh Ambani attained Infotel Broadband Services in 2010 for Rs. 4800 crore. It is one of the leading companies to have acquired spectrum on a pan-India level. Jio has also signed deals with Reliance Communications for spectrum-sharing as well as trading.

The company has also become part of an international alliance. The alliance includes telecom players like Telekom Malaysia, Omantel, Vodafone Group, Dialog Axiata, and Etisalat. This will help connect India globally, with the help of the Bay of Bengal Gateway (a submarine communications cable)

Jio’s offerings

Reliance Jio aims to distinguish itself from competitors by offering various services ranging from high-speed data facilities, voice calls assisted by LTE technology, to content streaming applications.

Summary

Prior to the commercial launch, Reliance Jio is offering LYF smart phones at discounted rates. It will also offer voice and data service packages starting at Rs. 300.

Reliance Jio’s Marketing Strategy for LYF

July 4, 2016

Reliance Jio’s LYF brand has helped the conglomerate garner a large share in the smart phone market. The brand is now set to make a further impact with its newest variant, the EARTH 2, which was recently launched at a price of Rs. 19,999.

EARTH 2

LYF EARTH 2 is a premium device which boasts of superior technology, a sleek exterior, and unique features like its voice-controlled camera. It is the latest addition to LYF’s Elements Collection which includes phones sold under categories like WATER, WIND, EARTH, and FLAME.

Launch strategy

In order to ensure the popularity of EARTH 2, Reliance Retail has constructed a comprehensive marketing campaign. Right from a television commercial (TVC) featuring Priyanka Chopra, to the accompanying signature tune of ‘Ring Ringa’, the promotions is working their magic on customers. The commercials will also be aired on various radio and digital platforms as well.

LYF smart phones

LYF 4G phones are available for purchase within the range of Rs. 4,000 to Rs. 20,000. The brand has been promoting all its variants across several media channels and platforms.  A number of research reports even stated that LYF was India’s fifth-largest smart phone provider. With regard to the sale of LTE-enabled phones operating on 4G networks, LYF owns a market share of 12.6%.

Launch of LYF

The launch of the brand was done on a massive scale, amidst the presence of the entire Ambani family, and celebrities like Shahrukh Khan. The brand’s launch also saw Bollywood stars like Nargis Fakhri taking to social media to compliment LYF’s packaging and superior features.

Jio services

Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Join app are among the most popular Jio applications.

Distribution channels

So far, LYF has witnessed the sale of more than 1.5 million devices till April 2016. The phones are sold through various Reliance stores like Reliance Digital and Digital Express. Additionally, customers may also purchase LYF devices from the brand’s website, myLYF.com. The company has 3,245 stores of which 1,748 stores include Reliance Digital, Digital Express, and Digital Express Mini outlets.

Promotions and partnerships

The brand kick started its media campaign with a #CaptureYourLYF contest on social media following the launch of EARTH 1. The contest garnered a highly positive response, and LYF backed the promotions further by partnering with the Lakme Fashion Week 2016. Manish Malhotra’s collection at the event was inspired by LYF’s Elements Collection comprising EARTH, WATER, WIND, and FLAME.

LYF also associated itself with three IPL teams – Mumbai Indians, Rising Pune Supergiants, and Royal Challengers Bangalore. Indian cricket players like Mahendra Singh Dhoni, Virat Kohli, and R Ashwin were roped in along with actor Kangana Ranaut for its ‘LYF Dekho LYF Jaisi’ campaign. The brand also partnered with the 2016 Filmfare Awards to extend its consumer reach.

The launch of Jio’s network services are expected to further increase sale of LYF devices. Currently, LYF is participating in large-scale promotions across all media platforms to create an impact in the market.

Summary

Reliance Jio’s   latest smart phone addition is the LYF EARTH 2 priced at Rs. 19,999.  LYF has a 12.6% market share.

Nita Ambani’s Commitment to Women Empowerment

June 22, 2016

The World Summit which was recently held in New Delhi witnessed a line-up of some of the most-renowned global personalities. The occasion was also graced by Reliance Foundation Chairperson, Nita Ambani, who voiced her views on women empowerment at the event.

The Reliance Foundation

Speaking of women empowerment, Nita Ambani’s foundation has reached out to women across the country having already assisted around 2.2 million women. While addressing the crowd at the summit, she mentioned that the foundation’s goal to help women is not driven by the need to engage in corporate social responsibility or philanthropy. Rather, she said that it is her own way of helping women who are not as privileged as her.

Helping the less fortunate

With regard to the subject of uplifting women, she considers herself fortunate to have been brought up in a family that did not believe in gender discrimination. Having grown up with 11 sisters and a brother, she feels blessed for having received a good education, something that women in our country are generally deprived of. A trained Bharatnatyam dancer and teacher, Nita recalled the time when she agreed to marry, only if she allowed to pursue her ambitions post marriage.

Nita Ambani’s vision for women in India

She gave insights into the skewed sex ratio and the horror of female feticide that continues to grip the country. Nita focused on the issue of poor sanitation that compels many young girl students to leave school. She expressed her views on how India’s Gross Domestic Product (GDP) could rise higher if the country’s workforce comprised a balanced number of men and women.

The significance of educating women

In a recent interview, when quizzed about the one thing that she wanted to change with regard to the condition of women in India, she spoke about the significance of educating women. She added that by equipping them with necessary skills, they would be at a position to unleash their full potential. When asked of her thoughts about crimes perpetrated on women, she said that the progress of our society is highly dependent on the safety and freedom of its women.

Nita Ambani as Director of Reliance

Apart from the grassroots initiatives to empower women, Reliance Foundation has done commendable work in various fields including disaster response, sports, healthcare, and rural development. Nita Ambani’s appointment as the Director of Reliance Industries reflects the recognition she is receiving for her efforts. In fact, she is the first woman in India to hold office on the board of this multi-billion dollar company.

Nita Ambani has also been integral to the growth of the company since a long time through her contribution in the Jamnagar project and the development of institutions like the Dhirubhai Ambani International School.

Summary

Nita Ambani’s efforts to empower women through education in India remains her foremost priority.