Archive for the ‘Uncategorized’ Category

Reliance Jio to extend the Triple Cashback Offer

November 29, 2017

Mukesh Ambani owned Reliance Jio has started with a new offer of triple cashback of up to INR 2,599 for its customers.

About the Triple Cashback offer by Reliance Jio

The cashback will be valid on a recharge of INR 399 and above. The offer started from November 10th. When it was first announced, it was valid until November 25th. However, now it has been extended until December 15th. The offer will give 100 percent cashback to Jio customers. Customers will get a cashback in the form of recharge vouchers worth INR 400, shopping vouchers worth INR 1,899, and a cashback of INR 300 on select e-wallets. This triple cashback is valid only for Jio Prime members who opt for the prepaid recharge plans.

Cashback categories

The cashback is offered in three categories.

  • First category

This category offers eight cashback vouchers whose value is worth INR 400 i.e. eight vouchers worth INR 50 each. The vouchers will be given instantly on the MyJio app and can be redeemed from November 15th, 2017.

  • Second Category

The second category offers instant cashback of up to INR 300. This is done through Jio’s partner digital wallet services. These include online wallets like AxisPay, PayTM, AmazonPay, FreeCharge, PhonePe, and Mobikwik. The cashback will be credited instantly to the user wallets

  • Third category

The third category by Jio is offering vouchers worth INR 1,899 per recharge. This is a collaboration between Jio with its e-commerce partners. According to the Jio website, the e-commerce vouchers will be offered from November 20th, 2017.

This offer also provides INR 399 off on apparels on a minimum purchase of INR 1,500 at AJio (an e-commerce company owned by Reliance Industries Limited). The offer will also give users a discount of INR 1,000 for every round-trip domestic flight booked via yatra.com, a travel portal. In addition, even Reliance Trends is offering INR 500 off to customers on purchases of INR 1,999.

Where can you get the triple recharge offer?

Customers of Reliance Jio can get a recharge of INR 399 or above from November 10th to December 15th. They can get the triple cashback from recharge channels like the MyJio app, Jio stores, partner retail stores, JioMoney, Reliance Digital, AmazonPay, MobiKwik, and PhonePe.

According to the Jio website, the cashback offer will be available instantly after the recharge. Users can check the status of their vouchers in the ‘My Vouchers’ section in the MyJio app.

Reliance Jio’s paid prime service

The paid Prime service by Mukesh Ambani led Reliance Jio was launched from April 1st, 2017. Customers had to pay the one-time fee of INR 99 to get a Jio Prime membership. Reliance Jio also offered 4G data and voice calls free of cost for the first six months after the commercial launch of its telecom service in September 2016. It has started charging its customers since April 1st, 2017.

Summary

Reliance Jio to offer triple cashback on its recharge plans of INR 399 and above.

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Mukesh Ambani Said that India is the Best Option to Bet your Money

November 22, 2017

Mukesh Ambani said that it is the best to invest your money in India as even his investment of INR 3.5 lakh crore paid off.

Ambani talks about making investments in India

At the Economic Times Awards, Mukesh Ambani, Chairman of Reliance Industries Limited (RIL) told people via his speech that India is soon going to treble in size when it comes to its economy. The economy has gone to USD 7 trillion from USD 2.5 trillion. This will make the nation rank among the top three economies of the world in the coming decade. India represents the biggest opportunity for investment according to Ambani.

Ambani won the ET Award for Business Leader of the Year for the second time and while giving his acceptance speech, he said, a few years ago, in India, it was a trend to invest abroad. People who didn’t invest abroad were left out. But RIL took a contrarian bet and had invested INR 3.5 lakh crore, of which a significant portion is in Jio.

About Jio

Reliance Jio was launched in September last year, and it disrupted the entire market by providing free voice calls for life and mobile data at cheap prices. Ambani mentioned the rivalry with other telecom companies which was sparked by Jio’s entry but is still in friendly.

Jio has 140 million customers, which has made India the world’s no. 1 in the mobile data market. Mukesh Ambani said that he believes that the world will go through more major changes in the coming 20 years than the changes it has gone through in the last 300 years.

Jio has provided the critical infrastructure that India requires to participate in the global economy as a first class citizen and at par with every other country. Ambani also praised the vision of the Prime Minister by saying that it is backed up by concrete action and is open and transparent.

Ambani talks about making India digital

The Chairman of RIL, Mukesh Ambani believes that data is the new oil and India has it in abundance so it doesn’t have to be imported. He said that it is our duty to ensure that every Indian has access to it. Ambani also thinks that data is the oxygen of the digital economy and Indians should not be deprived of this life-sustaining resource and they should be provided with access to high-speed Internet.

India is experiencing a major growth in mobile data market which is incomparable to the world. In the coming next 12 months, the 4G coverage in India will be larger than the 2G coverage.

As part of the audience for the awards ceremony were other eminent businessmen and rivals like Sunil Mittal, the Chairman of the Bharti Group, Kumar Mangalam Birla, Chairman of the Aditya Birla Group, and Sunil Sood, CEO of Vodafone India.

Summary

Mukesh Ambani talks about the investing in India as the best option, as he believes that India is going to be one of the top three economies of the world in the next 10 years.

Reliance Industries and BP to Invest USD 6 Billion in Three Projects

June 16, 2017

Reliance Industries Limited (RIL) and BP Plc. (BP) have announced that they are going to invest INR 40,000 crore or USD 6 billion in three projects over a three- to five-year period.

About the project

The project aims to develop discoveries in the deepwater gas fields in the Krishna-Godavari (KG) basin. The first project will be for the R-series (D34). This project is a dry gas development in water that is deeper than 2000 meters. It is around 70 kilometers off shore. The two companies will develop the fields as a subsea tieback to the present riser and control platform off block KG-D6.

It is expected that the project will produce 12 million cubic meters per day. Contracts for the development of the fields will be awarded soon.

The implementation of the other two projects in the KG-D6 block is subject to the necessary regulatory and government approvals. RIL and BP are planning to submit their plans to the government for approval before 2017 ends.

Mukesh Ambani, the Chairperson and Managing Director (MD) of RIL said that the companies have an arbitration pending with the government. He also said that they will follow the normal course of law. He is sure that this will not come in the way of their investment and will have a fair outcome.

All three projects together are expected to bring on-stream about 30 to 35 million cubic meters or one billion cubic feet of gas per day during the years between 2020 and 2022.

RIL and BP partnership

RIL and BP partnership began when BP acquired a 30 percent stake for USD 7.2 billion in 21 gas and oil production-sharing contracts controlled by RIL, in 2011. The companies are also working together to expand their partnership and develop unconventional mobility solutions to address the digitization, electrification, and disruptive mobility trends.

At present, RIL owns 60 percent stake and BP owns 30 percent stake; while Canada-based Niko Resources Limited owns the remaining 10 percent of the KG basin.

Impact on Indian fuel market

The production from this development is expected to reduce India’s import dependence on gas by over 10 percent in 2022. According to Mukesh Ambani, the demand for fuel in India is expected to grow by about five to seven percent every year over the next decade.

Effect of the projects on shares

Most experts feel that the above projects are better for long-term outcomes. According to AK Prabhakar, Head of Research at IDBI Capital, such projects take time to deliver a positive Return on Equity (RoE).

Ambareesh Baliga, an independent market analyst was of the opinion that while RIL’s shares will not shoot up as it has been doing during the market decline in the recent past, the shares of the company may touch INR 1,500 in the next one to two years.

On 15th June 2017, the shares of oil market companies slipped up to 5 percent due to the expectation of fierce competition.

Summary

Reliance Industries Limited (RIL) and BP Plc. will invest USD 6 billion in three projects for developing discoveries over a three- to five-year period.

Reliance Jio Offers Cashback on Purchase of JioFi Device

May 26, 2017

Mukesh Ambani led Reliance Jio is working towards bringing high-speed Internet to an affordable price by introducing two separate offers on its JioFi hotspot device.

JioFi device

The JioFi device creates a hotspot by using a Jio 4G SIM, which may be used by multiple devices to access the Internet. Up to ten devices are recommended to be connected to the hotspot device. These include phones, laptops, and tablets, among others.

By installing the Jio4GVoice application on their 2G or 3G smart phones, users may also make free calls, send messages, and make HD video calls.

According to Reliance Jio, the JioFi device offers download speed up to 150 Mbps and upload speed up to 50 Mbps. The device is powered by a 2300 mAh battery that functions for five to six hours on a single charge.

The JioFi device is available on the official website of Reliance Jio. It costs INR 1,999. One may also purchase it using the EMI option, which begins at INR 95.03.

Offers on JioFi devices 

The first offer by Mukesh Ambani’s Reliance Jio provides a 100 percent cashback on purchase of the JioFi device. To be eligible for this offer, the user must exchange his old dongle. On doing so, the user will get free 4G data worth INR 2,010. This data will be made available in the form of ten top ups of INR 201 each offering 5 GB data each.

The second offer is for those who do not have a dongle to exchange. The purchaser is offered benefits worth INR 1,005 in the form of five data top ups of 5 GB data each, priced at INR 201 each. Considering this cashback, the effective cost of JioFi device comes up to INR 994.

Thus, anyone who purchases the JioFi device is eligible to get a cashback in the form of data top ups. These data top ups will expire on 31st March 2018.

Procedure to avail of the offers 

To avail of the JioFi device offers, users should do the following:

  • Purchase the JioFi device online from the official Reliance Jio website.
  • After purchasing the device, visit any Reliance Digital or Reliance Jio store with the original receipt and with or without an old dongle.
  • To access the Internet, the user will need a Jio SIM. To get the SIM, the user needs to submit original and copies of a proof of identity, a proof of address, and a passport size photograph. If eKYC has already been done, then only Aadhaar card will be required.
  • The new customer is then advised to become a Jio Prime member by paying INR 99 and make a recharge by choosing between the INR 309 and INR 509 plans. This will enable the user to avail of the Dhan Dhana Dhan offer.
  • After the Dhan Dhana Dhan offer has ended, users must recharge their SIM with a minimum of INR 149 to continue using the services.
  • Post this, the subscriber will be able to enjoy the benefits of the free data top ups.

Summary

Reliance Jio has introduced two separate cashback offers for customers purchasing its hotspot device, JioFi.

Jio to Gain Market Share from Incumbent Telecom Operators

May 16, 2017

As per a report by India Ratings and Research, a rating agency, existing telecom operators are about to lose a part of their market share to Mukesh Ambani led Reliance Jio.

Current status of the Indian telecom industry

According to India Ratings and Research, the top players in the Indian telecom sector will continue to lose revenues and suffer from profitability due to Reliance Jio’s strategies. At the same time, a number of them will also face an increase in their debts owing to the capital spent on network and spectrum.

The agency revised its outlook on the telecom services sector to negative. It was previously stable. This is because the credit profiles of existing telecom operators deteriorated more than expected due to Reliance Jio’s free offerings and deals.

Future of data tariffs and revenues

According to India Ratings and Research, data tariffs are likely to decrease in the current financial year. The average revenue per user (ARPU) is also expected to decline despite the rise in data usage volume. Moreover, the agency claimed that data usage will increase by 35 percent to 40 percent to reach 1,250 MB in the current financial year.

India Ratings and Research expects data to have 30 percent share in the revenue of the telecom sector in the current financial year while the revenues will see an increase of about 15 percent to 20 percent. Despite a high increase in the volume of data, revenue will not have an equivalent increase. Besides, data realization may decrease by 20 percent to 30 percent.

Reason for increase in data usage

The Indian arm of the global rating agency, Fitch Ratings claimed that the reasons for the increase in data usage in India are:

  • Reliance Jio’s data-centric strategy
  • Wide availability of cheaper smartphones
  • Quick adoption of 4G

Market competition

According to CRISIL, another rating agency, due to the intense competition stimulated by the launch of Reliance Jio, telecom companies will continue to face difficulties in this financial year.

India Ratings and Research further stated that due to this competition, it is highly likely that there will be in total only four telecom companies in India. Smaller telecom operators will be acquired by the larger ones and the larger telecom companies will collaborate subject to spectrum and market share limits under the ‘Telecom Merger and Acquisition Regulations.’

About Reliance Jio

Reliance Jio is the telecom arm of Mukesh Ambani-led Reliance Industries Limited (RIL). With more than 110 crore GB of data traffic per month, Jio became the largest global network. It also registered 220 crore video and voice minutes per day, during the financial year 2016-2017.

As compared to other telecom service providers, Reliance Jio network recorded the highest average 4G data speed in March 2017. This was recorded by the Telecom Regulatory Authority of India (TRAI). Jio’s average 4G internet speed was 18.487 Mbps as of 12:30 a.m. on 1st April 2017.

Summary

According to a report by India Ratings and Research, Reliance Jio is all set to win a larger market share from existing telecom operators.

Mukesh Ambani Speaks About India’s Potential to Lead the Fourth Industrial Revolution

March 21, 2017

Speaking at the India Today Conclave 2017, the Chairman of Reliance Industries Limited (RIL), Mukesh Ambani praised Prime Minister Narendra Modi’s demonetization and digitization initiatives and spoke about India’s technological potential.

Mukesh Ambani’s views on demonetization and digitization

With reference to demonetization, Mukesh Ambani said that India has moved from being a ‘cash economy to a digitally-enabled optimal cash economy’. He stated that India is great today and will be fantastic in the future. The industrialist added that when Prime Minister Narendra Modi met the then United States (US) President, Barack Obama, for a dinner at White House, they only discussed technology and how it could benefit the poor in a country.

With reference to the Narendra Modi-led Bharatiya Janta Party’s victory in the Uttar Pradesh elections, Mukesh Ambani stated that the Prime Minister understands the people of India, the world, and technology. He even said that the country is blessed to have him as a leader.

According to Mukesh Ambani, the credit in India has always been large in value but low on volume and hence available only for a few people. He said that Aadhaar-based identity will be linked in the coming years, after which taking a loan could be done through a mobile phone within a few minutes.

Mukesh Ambani revealed that India is the fifth largest and the fastest growing economy. According to him, the country’s current pace of growth could make it the third largest economy.

Due to the launch of Reliance Jio, India has recorded the highest data consumption in the world. Mukesh Ambani informed that Jio will be connecting 58,000 colleges and schools through digitization, thereby establishing the most digitally-enabled education system in the world.

India’s technological potential 

Mukesh Ambani said that the world is entering the fourth industrial revolution and India has the potential to lead this revolution. He believes that bringing back the brightest minds working overseas will enable the country to achieve this goal.

He stated that physical, biological and digital sciences are merging, which in turn will allow humans to redesign and rediscover all the aspects of life that exist on the planet. He further stated that technologies like robotics, artificial intelligence, cloud computing, nanotechnology, genomics, and mobile internet form the base of the revolution.

Speaking on India’s capacity to lead the industrial revolution, Mukesh Ambani stated five reasons for it. He revealed that India is a young country with 63 percent of its population aged under 35 years, with the skill to adapt faster to modern technology.

He feels that the lack of digital infrastructure in India will be helpful as it will enable the country to skip multiple generations of technology and directly adopt the upcoming generation.

According to him, India has a large and open market and is one of the most attractive places for business, technology, and global talent. Moreover, the leadership in India believes in connecting the country to the world. Lastly, he stated that India has the determination, political vision, capacity, and leadership to excel in technology.

Summary

Mukesh Ambani said that India has the capacity to lead the fourth global industrial revolution. He also praised Prime Minister Narendra Modi for his initiative to demonetize and digitize the country.

Reliance Jio Attracts Customers by Offering the Home-Delivery Option

November 2, 2016

Reliance Jio, launched commercially in September 2016, has witnessed rapid growth. This digital ecosystem, devised by parent company Reliance Industries Limited (RIL), has amassed a large subscriber base of more than 24 million.

A relatively new entrant to the Indian telecom sphere, Reliance Jio is the fastest national service provider. Within a month of the launch of its services itself, the operator had a user base of 16 million and now in less than three months, it has touched 24 million lives. This rapid growth of RIL’s digital arm can be, to a large extent, attributed to its welcome offer that was launched on 5th September, 2016.

Welcome Offer

Under its welcome offer, Reliance Jio users are granted access to unlimited 4G Internet services, local and national voice calls and video calls, and unlimited SMS facilities for free till the 31st of December, 2016. Additionally, individuals may also enjoy the extensive range of premium Jio applications, which lets them browse and stream television shows, movies, music, etc. for free. As part of the company’s offerings, users are also exempted from paying roaming charges, services exclude blackout days, and incoming calls are free for a lifetime.

Jio 4G SIM cards

Jio 4G SIM cards had been in great demand even before Jio’s commercial launch. Even now, retail outlets across the country continue to witness long queues for acquiring the SIM cards. Additionally, in order to streamline the entire process, the world’s largest start-up installed e-KYC machines at its flagship stores. This enables users to submit their Aadhaar Card numbers and fingerprints in order to confirm their identity. Thus, with the help of the electronic verification of identity, users are able to quickly avail of Reliance Jio SIM cards based on just their Aadhaar Card details.

Furthermore, in a move to ensure its user reach is widened even further, the company is initiating a home delivery service. The first of its kind, this will allow interested individuals to avail of a Jio SIM card from the comfort of their homes. Currently, this delivery service is only available in Indian cities like New Delhi and NCR, Kolkata, Ahmedabad, Pune, and Mumbai.

The process

Individuals interested in the delivery service need to follow an easy four-step procedure.

  1. Download the MyJio application on to the smart phone and generate the welcome offer code
  2. Visit the Reliance Jio website wherein personal details have to be submitted
  3. Once the Reliance Jio customer executive visits the user’s residence with an e-KYC device, the Aadhaar Card number needs to be submitted
  4. The user needs to also provide a fingerprint on the e-KYC device’s terminal and the generated welcome offer code

Following the successful completion of all the aforementioned steps, the user’s Jio SIM card will be activated within 15 minutes.

Since numerous reports of call drops and slow Internet services have surfaced owing to the non-cooperation of other telecom operators in India, Jio may extend its welcome offer till March 2017. The company intends to extend it to allow users to enjoy its 4G services for a longer duration.

Summary

As part of Jio’s attempt to reach a wider audience, SIM cards are being made available via home delivery in select Indian cities.

Reliance Jio Garners More Than 16 Million Subscribers

October 17, 2016

Mukesh Ambani Led Reliance Jio commercially launched its much-awaited high-speed 4G services on the 5th of September 2016. The digital arm of Reliance Industries Limited (RIL), Reliance Jio touched the lives of more than 16 million customers in less than a month. This is considered as a world record by the company, with its user base having grown faster than any other operator or start-up in the world.

Reliance Jio

The owner of the largest spectrum in the country, Reliance Jio had announced its telecom plans back in 2010. After six years of arduous work, the necessary infrastructure and staff was available for a nationwide commercial launch. In order to prevent technical glitches, the telecom services were launched in phases. In December 2015, Reliance employees were granted free access to Jio services. Following that, LYF users could avail of a free Jio SIM card that allowed them to enjoy free voice and data services for a period of three months.

Today, Reliance Jio SIM cards are available at all Reliance Digital stores. The company has even installed eKYC machines at 3,100 such outlets. These eKYC machines help users to streamline their application process with the help of their Aadhaar cards.

Jio’s popularity

Major credit goes to the company’s welcome offer that allows individuals to avail of unlimited free Jio services for data, voice, and video services. Valid till the 31st of December 2016, this has helped the brand garner millions of loyal fans. It helped the company’s flagship stores witness huge queues on the day of Jio’s commercial launch.

The iPhone offer

On the recent release of the new Apple iPhone 7 in India, Reliance Jio’s collaboration with Apple helped users of the iPhone 7 and iPhone 7 Plus avail of complimentary Jio services. Additionally, the offer was also opened to users of older models like iPhone SE, 6, 6 Plus, 6S, and 6S Plus.

On purchase of these smart phones from authorized Apple stores, users can enjoy a range of Jio services that is worth Rs. 18,000. The offer comprises unlimited calls, 20GB 4G data, 40GB of Wi-Fi data through JioFi hotspots, unlimited messaging, unlimited 4G data at night, and a subscription to its extensive range of applications.

Enterprise customers can enjoy a 25% discount in addition to the aforementioned offer. They can also enjoy special tariff plans, although these have not been made public yet. 

Smartron phones

Smartron is an Indian smart phone and IoT brand that recently released the tphone handset. Focused on developing engineering and innovation in India, the manufacturer has collaborated with Reliance Jio to offer its users the welcome offer. This is the latest device to be added to the list of Reliance Jio-compatible smart phones.

Chairman and Managing Director at RIL, Mukesh Ambani stated that the company is overwhelmed by the positive response to Jio’s welcome offer. He explained how the world’s largest start-up has been devised to benefit millions of Indians through data. He thanked the public for recognizing the company’s efforts and vowed to meet customer expectations.

Summary

Reliance Jio’s subscriber base has expanded to more than 16 million in just a month after its commercial launch.

JIO CREATES A WORLD RECORD: ‘Jio Welcome Offer’ enrolls 16 Million customers in 26 days

October 10, 2016

Reliance Jio Infocomm Ltd. (Jio) announced today that it has created a world record by crossing 16 Million subscribers in its first month of operations (September, 2016). Jio has achieved this growth faster than any other telecom operator or start up in the world including the likes of Facebook, WhatsApp and Skype.

Mr. Mukesh D. Ambani, Chairman, Reliance Industries Limited, said, “We are delighted and humbled by the overwhelming response across India to the Jio Welcome Offer. Jio is built to empower every Indian with the power of data. We are delighted that people have recognized this and are utilizing our services to the fullest. We are customer-obsessed and committed to improve every day to exceed expectations of our customers.”   Jio has introduced Aadhaar-based paper-less Jio SIM activation across 3,100 cities and towns. This enables the customer to complete the SIM activation process in a matter of minutes, with only his/her Aadhaar number. This process will be extended across the country and fully stabilized for satisfactory on-boarding experience in the next few weeks.

About Reliance Jio Infocomm Limited

Reliance Jio  Infocomm Limited (“Jio”), a subsidiary of Reliance Industries Limited (“RIL”), has built a world-class all-IP data strong future proof network with latest 4G LTE technology. It is the only network conceived and born as a Mobile Video Network from the ground up and supporting Voice over LTE technology. It is future ready and can be easily upgraded to support even more data, as technologies advance on to 5G, 6G and beyond.

Jio will bring transformational changes in the Indian digital services space to enable the vision of Digital India for 1.2 billion Indians and propel India into global leadership in digital economy. It has created an eco-system comprising network, devices, applications and content, service experience and affordable tariffs for everyone to live the Jio Digital Life. As part of its customer offers, Jio has revolutionized the Indian telecom landscape by making voice calls for Jio customers absolutely free, across India, to any network, and always.

Reliance Jio will not only provide affordable internet, but also mobile phones and access to other complimentary Jio apps such as JioChat, JioTV, JioMusic, etc. Also, you can get your own personal 4G hotspot with the help of Jio WiFi dongle, so you remain connected no matter where you are. Jio makes India the highest quality, most affordable data market in the world so that every Indian can do Datagiri.

Summary

Reliance Jio sets a world record by enrolling 16 million subscribers in its first month of operations.

Reliance Industries to Roll Out Online Fashion Portal, AJIO

March 1, 2016

Reliance Industries has expanded the Jio brand and is now set to roll out a fashion e-commerce portal named AJIO.com.

The telecom venture of Reliance Industries, Reliance Jio will be launching its much-awaited 4G services in April this year. The MukeshAmbani-led company has launched many applications and services under the Jio brand. These include messaging application, Jio Chat, the music streaming platform, Jio Beats, and a digital wallet service, Jio Money, among others.

AJIO Fashion Portal

The AJIO website is being tested since December, last year. The website will soon be accessible to employees for a pilot run. It is expected that the website may be initiated through official communication, this week.

Reliance Industries will replicate the dual ecommerce model of Flipkart. It will have a website as a general marketplace and another one dedicated only to fashion products. Fashion products have high margins, while the former platform will offer a wide range of products of low margins.

The fashion portal AJIO will have brands like Holster of Australia, mds from Singapore, and Gizia of Turkey. It will also have brands from Russia and the United States (US).

Reliance Industries has decided to make a distinguished portfolio, by picking the best and exclusive designs from national and international brands. In addition to these, the company will also have selected artisanal products. In this way, AJIO will be distinctive from Reliance retail outlets, Reliance Trends and Reliance Brands. AJIO will give a new outlook to Reliance Jio’s digital platform.

Reliance Industries’ E-commerce Venture

Reliance Industries has been preparing for its e-commerce venture for a considerable period of time. The company gave a presentation to analysts in October 2015. The presentation said that the company was ready with its e-commerce platform for electronic items. It said that an online grocery website will be rolled out by March end, this year. The company revealed its plans of engaging 1.5 lakh small and medium vendors for its ecommerce business by that time.

In July 2015, Sanjay Mehra was appointed as the Chief Executive of the fashion and lifestyle online venture of Reliance Industries. Mehra earlier worked for US-based Wolverine World Wide. The company is the owner of Caterpillar shoes and Merrell apparel.

Industry experts predict that the entry of Reliance Industries will give stiff competition to other major market players.

Reliance Industries’ LYF Phones

The retail arm of Reliance Industries, Reliance Retail, launched a limited edition of  Reliance LYF branded smartphones on the occasion of Valentine’s Day.

It introduced a ‘togetherness offer’ in the cities of Chennai, Kolkata, Mumbai, Ahmedabad, Delhi, Jaipur, Bengaluru, and Hyderabad, among others.

Reliance Retail is selling the models of Flame 1 and Wind 6 at INR 6,399 and INR 7,099 respectively. Buyers get a number of offers along with the handsets. The offers may be enjoyed at popular places like Cafe Coffee Day, and Mainland China, among others.

Aside from the handsets, Reliance Retail is also selling power banks and selfie sticks. The company is offering huge discounts on them. With discounts of 40% off, power banks are available at INR 720. The selfie-stick is offered at INR 600, while its original price is INR 999.

Summary

Reliance Industries will be launching a fashion e-commerce platform under the name, AJIO.com