Posts Tagged ‘Reliance Digital’

Reliance Jio Launches JioFi JMR815 4G LTE Hotspot Device

March 21, 2018

Mukesh Ambani led Reliance Jio, the telecom arm of Reliance Industries Limited (RIL) has launched a new 4G Long Term Evolution (LTE) hotspot gadget on Tuesday, 20th March. The newly launched hotspot device, known as ‘JioFi JMR815 4G LTE’, can be purchased at a price of INR 999 and offers a download speed of 150Mbps.

Launch offers associated with JioFi JMR8154G

There are quite a few launch offers which customers can avail of while purchasing the JioFi JMR815 4G LTE hotspot device. This newly launched hotspot gadget is listed on Flipkart, the popular e-commerce retail store. However, this product has not yet been listed on Reliance Jio’s official e-commerce store, which is an indication that the device is available exclusively on Flipkart. While purchasing this device from Flipkart, customers could avail of a flat discount of five percent on purchasing the device through an ‘Axis Bank Buzz’ credit card. This device has a replacement policy of 10 days. There is a one-year warranty for the device and a six-month warranty for accessories.

Speed and manufacturing details

The core highlight of the new JioFi device is that it delivers upload speeds of 50Mbps and download speeds of 150Mbps. With a view to acquiring more customers, Reliance Jio has always committed to being a part of the ‘Make in India’ program. Hence, the telecom service provider continues to follow this practice with this recently launched JioFi device as well. The JioFi JMR815 4G LTE hotspot device has the tag of ‘Designed in India’ displayed on the back, which signifies that the device has been manufactured locally in the country.

Design and user-connectivity details

An interesting point of observation is that the design of this new device looks quite different in comparison with the original JioFi. The original JioFi device is egg-shaped; however, the new device has a circular shape. The new device comprises of physical buttons for power off and on. Moreover, there is a separate key for Wi-Fi Protected Setup (WPS). The device also features notification lights for Wi-Fi signal strength, 4G, and battery. An integral feature related to user connectivity is that the new JioFi device helps connect 32 users at one time, that too to a high-speed data network. This works in such a way that one user can connect to the device through a USB, while all the other users can connect through Wi-Fi. Users can make video calls and HD voice calls through their Jio 4G Voice app available on their smartphones, once they are successfully connected to the JioFi device.


JioFi JMR815 features an ALT3800 processor and supports FDD-Band 5, Band 3, and TDD-Band 40. This device comes with a microSD card slot, with the help of which the storage can be extended to 64GB. Another key specification is that this device is backed by a battery of 3000mAh, which offers a backup of up to three and half hours. The device is available only in black and comes with an adapter, battery, manual, warranty card, and Mi-Fi data card.


Reliance Jio launches JioFi JMR815 4G LTE hotspot device at INR 999 with launch offers on Flipkart. The device offers an upload speed of 50Mbps and download speed of 150Mbps.


RIL Plans to Spend INR 1.3 Trillion on Reliance Jio, Reliance Retail, and Energy

March 7, 2018

Over the past couple of months, Mukesh Ambani owned Reliance Industries Limited (RIL) has planned to invest a total of INR 1.3 trillion across five different states in India. This amount will be directed towards their non-energy business.

The reason behind the investments

RIL executives declared that this step highlights the company’s seriousness in taking up more opportunities in retail and telecom. An RIL employee said that the consumer-facing sector is significant to the company and the recent investment commitments underline this fact. He also specified how it was a great opportunity for the business.

Starting from January 2018, RIL has committed investments worth INR 60,000 crore in Maharashtra, INR 52,000 crore in Andhra Pradesh, INR 5,000 crore in West Bengal, INR 10,000 crore in Uttar Pradesh, and INR 2,500 crore in Assam. A majority of these investments are going into the telecom segment, Reliance Jio, followed by Reliance Retail and energy.

Investments in the states of West Bengal, Assam, and Uttar Pradesh are directed towards bolstering Reliance Jio’s infrastructure and network in these areas. They will also be aiming to build up the optical fiber network, broaden the company’s retail network, and set up an electronics manufacturing center for smartphones, television sets, and set-top boxes.

What experts have to say

Speaking about RIL’s investments, Piyush Nahar, Somshankar Sinha, and Pratik Chaudhuri of Jefferies India noted that RIL had invested around USD 53 billion in several businesses that were part of industries such as wireless telecom, shale gas business, retail outlets, and real estate in the United States.

A foreign brokerage analyst said that RIL’s investments in the five Indian states were conceptual and may not imply actual capital expenditure. He said that the amount would depend on a more detailed evaluation of the individual projects. However, he maintained that RIL has been finding new avenues to invest, in general. Other analysts also expect that RIL may see substantial cash flow from the upcoming fiscal year to back these investments.

What this means for RIL’s business

Probal Sen, an analyst at IDFC Securities, said that RIL has constantly acquired access to funds at over sovereign ratings for its plans in investing across different sectors. He also believes that this will not change in the near future and forecasted the business to generate estimated cash profits of about INR 2 trillion in the course of Financial Year (FY) 2018-20. He noted that RIL chooses to balance funding with lesser debt costs as compared to equity, which rests at higher costs than debt costs, thanks to its greater credit rating. Adding that RIL’s debt to equity ratio remains at 0.7-0.8, he said that it was a comfortable ratio for a business of its size.

In January this year, Mukesh Ambani led RIL has mentioned that its capex cycle is completed for its energy business, and the benefits would be generated from FY 2019 onwards.


Reliance Industries Limited (RIL) has declared its intent to invest INR 1.3 trillion in five Indian states. These funds will be directed towards Reliance Jio, Reliance Retail, and energy businesses.

Reliance Jio Collaborates with Samsung to bring IoT in India

February 28, 2018

Reliance Jio, the telecom brand of the Mukesh Ambani -led Reliance Industries Limited (RIL) is set to bring the Internet of Things (IoT) to India in collaboration with Samsung, the Korean tech giant. This partnership, which had commenced last year, entered in its next phase at the 2018 Mobile World Congress.

Partnership between Jio and Samsung 

The key point of discussion at the recently held 2018 Mobile World Congress was that Jio and Samsung will collaborate to deploy a cellular IoT network all over India. Both companies have mutually agreed to take their collaboration to the next stage by bringing the Long-Term Evolution (LTE) coverage to 99 percent of the country’s population by Diwali 2018. The vision behind this is to contribute towards the improvement of the network capacity across India.

Establishment of the Narrowband Internet of things (NB-IoT) 

Jio and Samsung together have already established the NB-IoT in February 2018. Their mutual goal is to roll out the nation’s first IoT network having new use cases targeted towards enterprises as well as consumers. The new use cases will have applications like security, smart metering, surveillance, vehicle tracking, smart appliances, and more.

NB-IoT—features and usability   

As a Low Power Wide Area Network (LPWAN) radio technology, NB-IoT allows a varied range of services and devices to be connected using mobile telecom bands. The NB-IoT network utilizes the existing Jio-owned spectrums. A simple software upgrade to the already-installed base stations can also enable it.

Jio’s approach 

The President of Reliance Jio Infocomm, Jyotindra Thacker stated that it is a top priority to ensure that everyone benefits from mobile broadband, which is affordable and widely available. Thacker said that Jio will once again collaborate with Samsung to offer a plethora of innovative services to all customers. Thacker explained that Jio currently has a subscriber base of 160 million across the country. He concluded by stating that the company is deploying approximately 8,000 to10,000 towers on a monthly basis.

Key people’s view of the launch and partnership

Talking about when Jio would roll out IoT in the country, the Senior Vice President of Technology at Jio, Tariq Amin stated that an entire ecosystem has to be created before the rollout. Amin emphasized that instead of doing a city-by-city launch, the company would do a pan India launch. He further stated that the company is waiting for the IoT platform’s maturity and not for network readiness.

The President and Head of Networks Business at Samsung Electronics, Youngky Kim expressed delight on contributing towards Jio’s rapid growth and success story. Kim said that Samsung, as a company, has been striving to provide the best experience to all the subscribers of Jio. Kim further stated that Jio’s LTE network will play a pivotal role in unlocking IoT’s potential and assure a much more safe and convenient environment for the customers.


Mukesh Ambani owned Jio collaborates with Samsung to bring IoT in India and take LTE to 99 percent of India’s population by Diwali 2018.

Reliance Industries Limited Plans a ‘4th Industrial Revolution’ in Maharashtra

February 21, 2018

On Sunday, Feb 18, 2018, Mukesh Ambani, Chairperson of Reliance Industries Limited (RIL), revealed his plans for the ‘Fourth Industrial Revolution,’ which he intends to launch in Maharashtra. This initiative will be backed by an INR 60,000 crore investment and will see a coalition of more than 20 multi-national corporations.

The vision

Ambani believes that this ambitious plan will help with the success of his flagship Jio Movement and will also take forward his enterprising plans for a New Maharashtra, and in turn, a New India. RIL intends to set up an ‘Integrated Industrial Development Area’ in Maharashtra over the upcoming ten years, which is a first-of-its-kind initiative in the nation.

Maharashtra will be the center of activity

The company plans to make the state of Maharashtra the founding place and the cradle of the country’s Fourth Industrial Revolution. This will merge the disruptive technologies from digital, biological, and physical spheres. Ambani echoed this sentiment in the global investors’ conclave, ‘Magnetic Maharashtra: Convergence 2018’, which was inaugurated by Prime Minister Narendra Modi. In his address, Ambani noted that the setup of an integrated industrial area will make Maharashtra more magnetic and transform our society and the world as a whole in unexpected ways.

Collaboration by global companies

A number of global companies will co-invest in RIL’s mega project. These include familiar names such as Siemens, Corning, Cisco, HP, Dell, Nvidia, and Nokia. Their agreement for investment reflects on the fact that companies around the globe are working on harnessing Robotics, Blockchain, Artificial Intelligence, Internet of Things, Life Sciences, New Materials and New Sources of Energy, Next-Generation Virtual and Augmented Reality, and similar futuristic technologies. India, too, must catch up on this race and take up the role as a global leader, Ambani stated.

How it affects the state and country

The Industrial Revolution 4.0 will aid Maharashtra and India in resolving tough challenges that they are currently experiencing. Among these, high-priority concerns are increasing agricultural production, improving water and environmental security, socio-economic development in education and healthcare, generating employment opportunities for the people of the state and country, and making cities, villages, and towns SMART.

Mumbai, the ‘janmabhoomi’ and ‘karmabhoomi’

Describing Mumbai as the birthplace of RIL, Mukesh Ambani spoke about how the city is also his own workplace, where the company was first established by his father, late visionary Dhirubhai Ambani, with an initial investment of just INR 1,000 and a single employee.

At present, RIL has more than 350,000 employees and is the biggest wealth creator in India, Ambani observed. He also said that the company invests in our country’s Big Dreams, which involve building futuristic businesses by teaming up with new and young Indian talent. Till date, RIL has invested a whopping INR 250,000 crore in India. Of this amount, INR 22,000 crore, which is the highest share, came to Maharashtra.


Reliance Industries Limited will be launching the ‘Fourth Industrial Revolution’ in Maharashtra with an INR 60,000 crore investment.

RIL to Set Up an Electronics Park in Andhra Pradesh

February 14, 2018

Mukesh Ambani led Reliance Industries Limited (RIL) has planned to establish an electronics park in the temple town of Tirupati at Andhra Pradesh. This will give a boost to the Andhra Pradesh government’s plan of developing the electronics industry.

RIL’s investment plans for the electronics park

Tirupati has always been a large mobile manufacturing hub. Domestic handset makers like Celkon, Lava, Karbonn, and Micromax have their facilities in this town. The RIL electronics facility will be spread over 150 acres. It will be located in Chittoor district near Tirupati. Reliance Jio will manufacture varied devices like mobiles, televisions, set-top boxes, and batteries, among others in the facility. It will produce ten million JioPhones in a year from this new facility.

The Andhra Pradesh government announced that RIL aims to create an end-to-end ecosystem in the field of electronics. The new facility will start from chip designing and complete the entire process with product development. Apart from this, the company will also train students in electronics manufacturing at the proposed electronics facility.

Sources believe that RIL has promised to set up an Information Technology (IT) startup, a telecom ecosystem, and a digital infrastructure. This will be operated at over a 50-acre campus in Amaravati. The company is also planning to establish a large solar power plant having a capacity of 150MW at Peddapuram. Besides, RIL has proposed to equip 5,000 villages of the state with citizen service centers (CSCs). This will make government services reach people in an affordable way.

Ambani’s visit to Andhra Pradesh

According to sources in the Andhra Pradesh government, Chairman Mukesh Ambani has committed huge investments in the state of Andhra Pradesh. The investment may involve thousands of crores of rupees. Ambani promised this during a high-level meeting with the Chief Minister of the state, N. Chandrababu Naidu on 13th February. The meeting was held at the Secretariat at Velagapudi near Vijayawada.

Ambani informed the Chief Minister that RIL is willing to set up 100 entrepreneurial industries with the support of the state government. He said that if the state allows private investment, RIL will make investments in the sectors of health, education, and agriculture. He also said that Andhra Pradesh has the biggest opportunity to market its technology.

During his visit to Andhra Pradesh, the Chairman went to the Real Time Governance (RTG) center. The center was set up by the Naidu government at the Amaravati Secretariat complex. He praised the Chief Minister stating that he is way ahead than everything and has implemented all the things that Ambani has ever seen or heard. In the evening, Ambani had dinner with the Chief Minister at his official residence.

Complimenting Ambani, Naidu said that he has always loved how both Dhirubhai and Mukesh aim big and also implement that in a cost-effective way.

Once RIL receives all the necessary approvals, it is expected that the company will lay a foundation stone for the electronics park in the coming two weeks.


Mukesh Ambani’s RIL plans to set up a 150-acre electronics park in Tirupati at Andhra Pradesh.

Mukesh Ambani Announces INR 2,500 Crore Investment in Assam

February 7, 2018

Chairman of Reliance Industries Ltd. (RIL), Mukesh Ambani announced that the company would invest INR 2,500 crore in the state of Assam. He said this at the inaugural ceremony of the Global Investors Summit 2018 held in Assam.

RIL’s investment in five sectors

The INR 2,500 crore-investment will help RIL to strengthen its presence in the state. Ambani delightfully announced five commitments for Assam. The investment will be seen in diverse sectors like telecom, retail, tourism, sports, and petroleum. It will help to create more than 80,000 jobs in the coming three years.

In the retail sector, RIL has decided to increase its number of outlets from two to 40. It will also construct new petrol depots to raise the number from 27 to 165. Apart from this, RIL will inaugurate new offices in all 145 tehsil headquarters across the state.

Ambani stated that other telecom operators have always considered Assam as a low priority market, but RIL considers it as a ‘Category A’ market.

In the tourism segment, RIL’s philanthropic arm, Reliance Foundation will join hands with the Assam government to establish a center at a university for the promotion of eco-tourism and wildlife protection.

For the development of sports, Ambani stated RIL will again collaborate with Assam government to set up a top-class football academy. This will help to produce global players from the state. He further stated that the Indian Super League (ISL) is already a huge success in the state.

RIL’s position in Assam

Ambani revealed that RIL has generated 20,000 jobs in Assam. Its approach has always been to create sustainable livelihood opportunities. The company now aims to increase the opportunities by five times while creating one lakh jobs.

The company is also the biggest private sector investor in Assam as it has made an investment of INR 5,000 crore over the past few years. The telecom arm of RIL, Reliance Jio, has more than three million subscribers from Assam and it aims to increase it significantly in the coming months.

Ambani’s words for the government

Ambani complimented the Chief Minister of Assam, Sarbananda Sonowal for organizing the ‘Advantage Assam – Global Investors Summit 2018.’ He said that the state’s development potential is never-ending. During the 1950s, Assam was a developed state with its per capita income greater than the national average, he added.

In addition to this, Ambani also praised Prime Minister Narendra Modi. He said that the investors’ conference is happening at the right time. This is the time when India is also growing under the leadership of our popular Prime Minister. He said that Modi’s emphasis on ‘ease of living’ is influencing several other countries. Lastly, he praised the Narendra Modi government for proposing a budget, which is among the best budgets presented in the recent times. The budget focuses on all sections of the society, including farmers, he added.


At the Global Investors Summit 2018, Mukesh Ambani announced an investment of INR 2,500 crore in the state of Assam.

Reliance Jio to Launch an Android JioPhone while the Original Version Records a Good Performance

January 31, 2018

Mukesh Ambani led Reliance Jio may soon launch a new version of its JioPhone, which will be a 4G-enabled Android smartphone.

Android JioPhone

After capturing a large share of the feature phone market with its effectively free phone, Jio is shifting its focus to smartphones. Chipset manufacturer MediaTek confirmed its partnership with Jio. It said that the company will unveil a device powered by Google’s Android Oreo Go version. It is expected that the phone will be priced below INR 4,000. It will support popular apps like WhatsApp, which was missing from the earlier JioPhone.

Google’s Android Oreo Go

Google had launched the Android Oreo Go version in December 2017.  This new Android version is ideal for low-cost smartphones as it is compatible with phones that run on 1GB RAM or less. With this, Google is aiming to further expand the Internet adoption in markets like India.

This project comes under Google’s Next Billion Users initiative. Caesar Sengupta heads this initiative. He claims that all Google Play Store apps can be downloaded on the smartphones running on Android Oreo Go.

Counterpoint Research report

According to a Counterpoint Research report, Reliance Jio’s 4G VoLTE feature phone meets the expectations of buyers as well as industry players. As per the report, the phone has managed to outperform incumbent feature phones. It enjoys a market share of more than 26 percent.

Analysts of Counterpoint Research said that affordable data plans and low costs of the phones show a growing trend for the feature phone segment. Tarun Pathak, Associate Director of Counterpoint Research said that the 4G feature phone sector is expected to reach a volume of 200 million units in the coming five years. This is because hundreds of millions of current feature phone users are expected to upgrade to VoLTE handsets.

Pathak and his team stated that they expect JioPhone to record a hit number in the first quarter of 2018 after Jio had to wait to refill its inventory. They said that JioPhone witnessed a healthy sell-in during the last quarter.

These numbers represent only the shipment of devices and not the actual devices sold. The delivery of JioPhone began in September 2017.

JioPhone’s performance

Industry experts expected JioPhone to give a good performance. But the recent numbers suggest that Mukesh Ambani led Reliance Jio might have underestimated the low-cost feature phone. The ‘effectively free’ price and affordable data plan worked in the favor of the company. It hit well with the target audience of the phone. Reliance Jio managed to do this due to the company’s never-ending pool of funds.

As per the Telecom Regulatory Authority of India (TRAI), Jio has added more than 6 million subscribers. Considering this, seeing the JioPhone’s sales increase wouldn’t be surprising.

The increasing demand for JioPhone has led to the highest-ever growth in a quarter of the feature phone sector. This growth is more than 55 percent. It is expected that the growth will be increased further.


Reliance Jio will unveil a new version of JioPhone powered by Android Oreo Go. Besides, the original phone recorded a good performance in the feature phone segment.

Akash Ambani Speaks at the India Digital Open Summit 2018

January 24, 2018

Akash Ambani, the elder son of Mukesh Ambani and Director at Reliance Jio, made his first solo appearance at a public event and spoke at the India Digital Open Summit 2018. He threw light on the importance of open source technology for his company.

Views on open source

Ambani said that open source was essential for Jio. He added that the company is committed to using open source and that will also be an important driving force. He further stated that Jio is focusing on positively enhancing the lives of people in India. Every day, their lives are enriched with open source when they use JioPhone, Jio apps, or an LYF device.

Jio is involved in a number of projects including the Open Network Automation Platform (ONAP), which is an open source networking automation standard. Ambani stated that the open source community helps to drive technology progression for areas of interest, globally.

The Director revealed that OpenStack, which is the biggest fully open source cloud project in the world, is being used for multiple projects. Across the globe, it is powering more than 60 data centers’ private and public clouds, which also includes Jio.

Evolution of new technologies

According to Ambani, 2017 saw the emergence of a number of new technologies. The year marked the initial stages of adoption of Augmented Reality (AR) and Virtual Reality (VR) technologies in India. He said that these technologies will grow at a 50 percent compounded rate at Jio for the next five years.

Cloud is also set to become a key technology in communications infrastructure. Cloud along with Artificial Intelligence (AI) is expected to grow exponentially over the coming years. Ambani is of the opinion that the public cloud market in India will reach USD 2.6 billion this year and cross USD 4 billion in the next two years.

Apart from this, Ambani also spoke on the growth of blockchain and AI. AI has leveraged open source for constant innovations. He said that last year, blockchain and digital currency were in the limelight due to the buzz surrounding bitcoin. Blockchain offers a distributed ledger system for facilitating transactions in a secured manner. One of the key features was bitcoin. Bitcoin has a number of applications in varied industries like education, banking, real estate, and the Internet of Things (IoT), among others.

According to a report, Jio is planning to work on blockchain products and launch its own cryptocurrency, JioCoin.

Statements of other authorities

Other speakers at the summit included Telecom Secretary Aruna Sundararajan and Jio President Mathew Oommen. The government official said that India is marching towards an era from 3G to 4G to 5G. According to her, 5G will be an ideal prospect to adopt open source. Today, the country has the capabilities to emerge as a global digital leader, she added.

Oommen said that 5G is set to entirely revolutionize the country’s telecom sector. It will offer a range of capabilities. He said that the country has a one-of-a-kind opportunity to not only lead the world, but also create digital platforms and technologies for the global population.


Reliance Jio Director, Akash Ambani spoke on the power of open source and other technologies at the India Digital Open Summit 2018.

RIL to Invest INR 5,000 Crore in West Bengal

January 17, 2018

Mukesh Ambani-led Reliance Industries Limited (RIL) will invest INR 5,000 crore in West Bengal. Speaking at Bengal Global Business Summit (BGBS)’s fourth edition at New Town’s Biswa Bangla Convention Center, the Chairman revealed that the company will also manufacture mobile phones and set-top boxes in the state in addition to making the investment.

RIL’s investment plans

RIL will invest INR 5,000 crore in non-Jio related businesses like retail and petro-retail in the next three years. Talking about the investment plan, Ambani said his company will establish digital service centers across India. He stated that with the help of West Bengal Government, RIL will roll out the plan immediately in five districts of the state.

The company will work with different partners to establish advanced electronic manufacturing facilities. The team will strive to make the state, a hub for innovation and state-of-the-art technologies for consumer devices like mobile phones and set-top boxes, among others, he added.

In honor of S.N. Bose, a former scientist, Jio will set up a chair in an esteemed university of the state. The company will also empower small shops and retailers across the state with digital tools so that they are able to do their business more productively. 

RIL’s commitments in West Bengal

As a part of his speech, Ambani made a few commitments. He delightfully announced that Jio will extend its reach to the entire population of West Bengal by the end of this year. He said that the team will begin its major project of connecting the state with optic fiber and delivering superior digital services to all homes and offices. Besides, the telecom operator will also connect all educational institutions and medical centers with its high-speed data.

Jio has around 1.2 crore customers in West Bengal out of the total population of 9 crores. The company aims to increase its customer base in the upcoming years. In addition to this, Ambani is also prioritizing JioPhones for the people of West Bengal.

RIL’s past investment

In 2016, Ambani was a part of the second edition of BGBS. Being new to the state at that time, the company committed to INR 4.5 thousand crore investment. Ambani revealed that surpassing the commitment, RIL made an investment of INR 15,000 crore in the past two years.

The investments of the company have increased employment opportunities by thrice in these two years. Its initiatives have delivered steady new development opportunities to over hundred thousand people in the state.

Ambani’s words for Mamata Banerjee

Mukesh Ambani praised West Bengal’s Chief Minister, Mamata Banerjee. He said that under her leadership, the state is turning into “Best Bengal.” He appreciated the efforts of Mamata Banerjee and stated that due to her constant endeavor, today West Bengal tops the list of states in India in terms of ease of doing business. The state has parted ways with slow growth and is now moving forward with the agility and grace of a Bengal Tiger.


RIL plans to invest INR 5,000 crore in West Bengal for non-Jio related businesses in the next three years.

Reliance Jio to Soon Enter the Online Retail Market

January 10, 2018

In India, phones and data are becoming cheaper but e-retailers are still waiting to capture a larger market wherein a majority of Indians buy stuff online from them. Eyeing on this untapped market, Mukesh Ambani is trying to take the e-commerce market to the brick-and-mortar model and change the way how people buy basic grocery items or advanced electronic items.

Reliance Jio’s strategy

Reliance Jio is entering the online retail market by roping in neighborhood stores, while incumbent e-commerce platforms are fighting against the brick-and-mortar retail.

A pilot project has been running by the telecom company in Mumbai, Ahmedabad, and Chennai. After getting a sharp insight of the pilot project, Reliance Jio is expected to roll out the business, this year.

As per the model, Reliance Jio subscribers get digital coupons from a variety of brands through the JioMoney platform or through SMS. The customers may buy discounted products of all the respective brands through their neighborhood stores.

The brands will be charged a fee by Jio for using its platform for ‘below the line marketing.’ This is a money-saving option of advertising for companies that involve the distribution of leaflets and any other promotional material.

Reliance Jio’s model

Jio is linking the brands, consumers, and kirana shops through its network. The brick-and-mortar retail might have died in the West but that is not going to be the immediate future in India. E-commerce will still take a decade to become the biggest share of retail in the country. It will take time to spread to the villages and small towns. However, Indian locals are using phones for commercial transactions. And this is why Ambani has chosen the traditional retail stores to shape his plan.

Ambani’s competition to others

Ambani has stumped the offline e-retailers by his online to offline play. With its easy and quick digital coupons, the company will capture a big chunk of traditional retail. Ambani has spontaneous understanding of the Indian market that has driven his venture to the leadership status.

Reliance Industries Limited (RIL) has a large offline footprint because of its Reliance Retail. Other e-retailers won’t be able to match the reach of Jio. A major disruption is expected similar to what Jio created in the telecom market.

JioMoney might also be a major challenge for other mobile wallets like PhonePe and Paytm as it will be the platform used for digital coupons.

If the company rolls in with its plans in 2018, then it is surely going to change the way things are bought. It will cause a major disruption in the online retail market.

Reliance Jio’s disruption in the telecom market

Jio entered the telecom market in the year 2016. It started with giving away freebies. This lead to a disruption in the telecom market and many were forced to turn to mergers or buyouts and shutdowns. Jio has now captured 15 percent of the revenue market share of the telecom industry.


Mukesh Ambani Reliance Jio to enter the online retail market and change how people buy things.