Reliance Jio, the telecom wing of the Mukesh Ambani-led Reliance Industries Limited (RIL), is expected to become the top telecom operator in the financial year 2019-2020. This will be in terms of both service revenue metrics and subscriber base. This information comes from a report by Bernstein.
Details of the Bernstein report
The Bernstein report stated that Reliance Jio’s reported service revenue was INR 10,380 crore for the third quarter of the current financial year. It further stated that Reliance Jio continues to subsidize its line-up of the Reliance JioPhone. This will help the telecom company claim the number one position on the telecom operator list of the country.
The report also stated that once Reliance Jio has reached its target market share, it would turn its attention to monetization. Based on this, the Average Revenue Per User (ARPU) may start to increase in 2021. The Bernstein report currently forecasts an increase in ARPU of 8.2 percent in 2021. Furthermore, there may be an increase in ARPU at 11.2 percent in 2022.
Estimation of the Bernstein report
While official numbers have not been released by the telecom company, the estimated total capital invested in Reliance Jio is INR 2.6 lakh crore. This translates to USD 37 billion.
The Bernstein report expects that the recent promotion of Reliance JioPhone has triggered a subsidy of handsets. This amount comes to INR 7,200 crore and it makes the 4G-enabled feature-phones accessible to the Indian masses. As a result, the telecom company’s subscriber acquisition numbers are increasing, thanks to the Reliance JioPhone. Primarily, these net additions are coming from the rural areas of the country. These subsidies are carried by Reliance Retail. In the future, RIL will wish to make higher returns on investment, so it may reduce the handset subsidies and boost subscriber revenue.
Reliance Jio’s estimated market share
In December 2018, Reliance Jio had a 16 percent subscriber and revenue market share. It is expected that at the end of the financial year 2020-21, Reliance Jio will hold a 34 percent revenue market share. By the financial year 2021-22, Reliance Jio will be the number one telecom company with the highest share of subscribers with an estimated subscriber market share of 32 percent.
Details of Reliance Jio’s philosophy for 2019
Sunil Dutt, Reliance Jio’s President of Devices, stated that the telecom company is not focusing on capturing the market. Instead, it is focusing on providing the right solutions at good price points to the Indian users. To this end, Reliance Jio is collaborating with partner brands in the device space to offer affordability or experience or a mix of both factors. This is the philosophy of the telecom company going forward.
Dutt also stated that “revolution” is in Reliance Jio’s DNA. The telecom company will, therefore, keep innovating and revolutionizing. These are goals that the company will continue to aim for. It will proceed to uphold these values in the future. Every few months of 2019, Reliance Jio will introduce something new and helpful to the Indian masses, thereby helping to boost the digital transformation of India.
Summary: Reliance Jio will become the top telecom operator in 2019. This is attributable to quality services that it provides to the Indian masses.